ISU College Website Ranking

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ISU College Website Ranking

• Greg Fiedler
• Andrea Johnson
• Stephanie Morrison
• Stacy Phillips
• Matt Ross

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Overview of Project

• Developed survey to determine the highest ranked
  College website at ISU
• Administered survey to students, faculty, staff,
  and alumni
• Consolidated results to determine how each
  College ranked

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Purpose of Survey

• Overall purpose to understand the important
  elements of website interface design and use that
  understanding to evaluate the different College
  websites
• College websites used daily by wide variety of
  users
• Users have their own needs from website
• Internet important source of information and
  recreation, so need a website that provides the
  information the users want

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Consolidation

• 298 people participated
• 56 electronically
• 242 on paper forms
• 1248 total responses
• Developed spreadsheet in MS Excel to aid in
  consolidation

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General Demographic Results
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General Demographic Results
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Overall Results Summary
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College of Fine Arts College Specific Results
Scores are based on a Likert scale 1 to 7 (1 is
the lowest, 7 is the highest)
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College of Arts and Sciences College Specific
Results
Scores are based on a Likert scale 1 to 7 (1 is
the lowest, 7 is the highest)
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College of Applied Science and Technology College
Specific Results
Scores are based on a Likert scale 1 to 7 (1 is
the lowest, 7 is the highest)
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College of Business College Specific Results
Scores are based on a Likert scale 1 to 7 (1 is
the lowest, 7 is the highest)
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College of Education College Specific Results
Scores are based on a Likert scale 1 to 7 (1 is
the lowest, 7 is the highest)
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Mennonite College of Nursing College Specific
Results
Scores are based on a Likert scale 1 to 7 (1 is
the lowest, 7 is the highest)
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GenderCollege Website Preferences
Scores are based on a Likert scale 1 to 7 (1 is
the lowest, 7 is the highest)
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University AffiliationCollege Website Preferences
Scores are based on a Likert scale 1 to 7 (1 is
the lowest, 7 is the highest)
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ClassCollege Website Preferences

• Examining the results by academic class showed
  very little variation among the groupings.
• Among the Top 5
• Class cancellation listing (Real-time)
• College calendar of events
• Professor and/or course ratings
• Student organizations page w/updates events
• FAQs

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AgeCollege Website Preferences(Ranked 1-10, 1
most important)
Rank
1
2
3
4
5
6
7
8
9
10
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Internet UsageCollege Website Preferences

• Most respondents were either frequent or moderate
  internet users
• No significant differences in preferences

Scores are based on a Likert scale 1 to 7 (1 is
the lowest, 7 is the highest)
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GenderCollege Rankings
Scores are based on a Likert scale 1 to 7 (1 is
the lowest, 7 is the highest)
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AffiliationCollege Rankings
Scores are based on a Likert scale 1 to 7 (1 is
the lowest, 7 is the highest)
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ClassCollege Rankings
Scores are based on a Likert scale 1 to 7 (7 is
the highest, 1 is the lowest)
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AgeCollege Rankings

• As age increased
• College of Fine Arts rank dropped
• College of Business rank increased
• CAS CAST results radically varied
• MCN COE varied, but remained in bottom three

Scores are based on a Likert scale 1 to 7 (7 is
the highest, 1 is the lowest)
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Internet UsageCollege Rankings

• Once again, little difference between two groups
• (frequent users and moderate users)

Scores are based on a Likert scale 1 to 7 (1 is
the lowest, 7 is the highest)
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Demographic Results Implications

• Illustrates the various user groups a College
  website may have.
• Significant differences in user preferences are
  important for Colleges to consider when designing
  their websites.
• How a College is ranked shows how a user group
  interprets the site and how well it meets their
  needs.
• It is important to make ensure that the site is
  attracting and retaining the targeted user group.
  

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Best Practices

• Find an appropriate mix of multimedia and
  relevant, appropriate information
• Site should be visually appealing
• Website should be organized, concise, and easy to
  navigate
• College websites should have different pages to
  address the needs of each user group