www.pageflex.com

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Multiple Platforms, Devices Operating
SystemsBridging the gap between mobile
desktop browsing
www.pageflex.com
www.pageflex.com
June 7, 2006 Anna M. ChagnonPresident
CEOBitstream Inc.
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Bitstream Inc.

• About Bitstream Inc.
• Public company (Nasdaq BITS) celebrating 25 year
  anniversary (founded in 1981)
• Bitstream Inc. font technology MyFonts.com
• Delivers exceptional font rendering engines for
  consumer electronics devices, mobile handsets,
  and numerous other embedded systems.
• Pageflex publishing technology
• Software helps produce all things variable for
  printers, advertising agencies, marketing
  services companies, and corporate marketing
  departments worldwide.
• ThunderHawk browsing technology
• Provides mobile operators, device manufacturers,
  content providers and corporate IT departments
  with a familiar, secure desktop browsing
  experience on mobile devices.

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Bitstream Inc.

• Select Bitstream customers

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Mobile Market Overview

• The Players
• Mobile Operators
• Device Manufacturers
• Content Providers

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Mobile Market Overview

• Industry Challenges
• Mobile Operators
• Have mandate to increase ARPU (average revenue
  per user) via still untapped data services
  market
• Device Manufacturers
• Must increase and sustain mobile operator and
  consumer interest in latest offerings in highly
  competitive handset market
• Content Providers
• Need to offer compelling branded content in a
  format that subscribers favor and are willing to
  pay for

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Mobile Market Overview

• Industry Challenges
• One common challenge that all mobile operators,
  device manufacturers and content providers share
• How do we effectively display different kinds of
  Web-enabled information from secure sales,
  financial and corporate data to news,
  entertainment and sports sites on a vast range
  of mobile devices?
• One way the industry has tried to meet this
  challenge is through mobile browsing technology

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Mobile Market Overview

• However, current mobile browsing experience is
• Inflexible.
• Primarily device- and/or operating
  system-dependent
• Limiting.
• Accessible sites serve repurposed, reformatted
  content, often eliminating images and other media
  in order to fit content on small screen devices
• Secure https sites are off-limits
• Cumbersome.
• Slow data transmission and data download speeds
• Far inferior to the desktop browsing experience
  subscribers and users are familiar with.

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Corporate Perspective

• Corporations have own set of challenges
• Must remove myriad of roadblocks to going mobile,
  so employees are as effective on the road as they
  are in the office
• Must satisfy unique needs/concerns of each
  department
• IT Department
• Flexibility and scalability
• Security and control
• Executive Management Team
• Productivity and performance
• Cost
• and the toughest group Employees and other
  users
• Usability, usability, usability!

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IT Department Priorities

• Recommendations for mobile browsing Flexibility
  Scalability
• 1. Client/server technology
• Solution that consists of one or more servers
  running the browsing software
• Combined with thin-client code (under 100 KB
  footprint) on the device, a client/server
  infrastructure
• Enables a high degree of standards compliance
  necessary for viewing full HTML Web sites on a
  mobile phones and PDAs
• Removes complexity from the client for full HTML
  browsing on vast array of mobile devices, from
  mass-market Java/J2ME phones to higher-end
  Symbian and Windows Mobile devices

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IT Department Priorities

• Recommendations for mobile browsing Flexibility
  Scalability
• 2. Multiple mobile platform support
• One mobile browsing solution should cover a vast
  range of clients, including
• High end phones
• Middle tier phones
• Mass market phones

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IT Department Priorities

• Recommendations for mobile browsingSecurity
  Control
• HTTPS 128-bit encryption support
• Combined with client/server technology, HTTPS
  128-bit encryption
• Ensures secure transmission of confidential data
• Enables employees to do everything -- from
  accessing financial accounts and the corporate
  intranet, to purchasing supplies and using e-mail
  -- on the mobile device of their choice
• Open Garden/Closed Garden support
• Gives enterprise organization complete control
  over browsing environment, allowing IT to block
  or restrict access to certain sites

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Executive Mgmt Priorities

• Recommendations for mobile browsingProductivity
  Performance
• Compact transport format Performance
• Mobile browsing solution should transmit data to
  phone in a compressed, compact transport format
  resulting in the fast download and display of
  Website content
• Also reduces the data size to one fifth the size
  of the page on the desktop

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Executive Mgmt Priorities
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Executive Mgmt Priorities

• Recommendations for mobile browsingProductivity
  Performance
• 2. Open standards support Productivity
• Mobile browsing solution should embrace a high
  degree of open standards compliance, which
  translates into
• Consistent website appearance across mobile
  devices
• Interactive website/Web application support
• Presentation of Web documents in multiple views
• Secure transmission of confidential Internet data
  
• Efficient exchange of a wide variety of data on
  the Web
• Overall increases in speed and usability

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Executive Mgmt Priorities

• Recommendations for mobile browsingProductivity
  Performance
• Open standards to look for
• AJAX
• CSS
• DHTML
• DOM
• HTML
• HTTP
• HTTPS 128-bit encryption
• BMP/GIF/JPEG/PNG/PJPEG image support
• Java
• JavaScript
• SSL Unicode
• XHTML
• XML

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Executive Mgmt Priorities

• Recommendations for mobile browsing Cost
• Enterprise client/server technology
• A scalable, flexible client/server solution
  enables corporations to add numerous simultaneous
  users without drastically increasing server costs
• Easy installation options
• Further minimize IT work (and cost) Solution
  should offer various installation options
• Pre-installation of browser on device at purchase
• Pre-installation at operator level as a data
  service offering
• Installation at the individual end user level,
  after device and data plan have been purchased

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End User Priorities

• The toughest group to satisfy in the corporation
  is the employees!
• Employees are naturally cynical about new
  technology
• Employees will find ways to avoid technology that
  is inflexible, limiting and/or cumbersome to use
• Mobile browsing success for this group focuses on
  one priority USABILITY
• Can I choose my mobile device?
• Can I access web pages and utilize corporate
  applications just as I do on my desktop?
• Can I customize my browsing experience?

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End User Priorities

• Can I choose my mobile device?
• YES! As long as the company utilizes a mobile
  browsing solution
• With multiple mobile platform support (Windows
  Mobile, Symbian, Java, etc.)
• One client multiple mobile devices

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End User priorities

• Can I access REAL Webpages on my mobile phone,
  just as I do on my desktop?
• YES! As long as the company utilizes a mobile
  browsing solution that
• Does not repurpose, reformat or remove Website
  content in order to make it fit on a small screen
  device
• Offers sharp text and clear graphics on full HTML
  Web pages
• Provides a consistent interface between mobile
  and desktop environments for a true browsing
  experience

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End User Priorities

• View real HTML Webpages on a mobile phone

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End User Priorities

• Access secure corporate applications

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End User Priorities

• Can I customize my mobile browsing experience?
• YES! As long as the company utilizes a mobile
  browsing solution that offers
• Multiple viewing options for different devices
• History, bookmark and favorites lists
• Persistent cookies for ease across Web sessions
• Pop-up controls

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End User Priorities

• Multiple viewing options for small screens

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In Summary

• Corporate mobility challenges can be met with the
  right mobile browsing solution own set of
  challenges
• IT Department
• The solution must be flexible and scalable across
  the enterprise
• The solution should be based on client/server
  technology for ultimate security and control
• Executive Management Team
• Productivity and performance are achieved when
  the solution utilizes top compression technology
  and open standards
• Keep costs down by taking advantage of multiple,
  simultaneous client connections to the server,
  combined with flexible installation options
• Employees and other users
• They will actually use technology they like!
  Success with this group means success for the
  corporation

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The Total Solution
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Thank You!Anna M. ChagnonPresident
CEOBitstream Inc.617.520.8619achagnon_at_bitstream
.comwww.bitstream.com