Title: What makes digital signage a better advertising platform
1What makes digital signage a better advertising
platform
- outdoor sign company in dubai
2Digital signage outdoors ads
- As we all know, we used to be outdoors every day.
It is said that nearly 65 - 70 of a day is
spent outdoors by an individual. People travel
across cities for jobs, shopping, studies etc. So
as people spend their major share of the day
outdoors, marketers found it as the best space
for advertising. - As the digital technology came into the field of
advertising, the outdoors became more vibrant and
attractive in advertising.
3Digital signage Applications
Indoor/outdoor advertising
Wayfinding signage
01
02
Medium for Entertainment
Sharing dynamic informations like news
03
04
4Digital outdoor signs
- During the period of 1990s, outdoor advertising
was done through static printed billboards. Later
on, as digital technology came into the field of
advertising, the outdoors became more vibrant and
attractive in advertising. - This is because digital signage is highly
efficient in displaying the content to the
audience.
5Benefits of digital signage
- These are some of the prime benefiting factors of
using digital signage - Attention-Grabbing Displays
- Dynamic, Contextual Content Updates
- Cost-Effective
- Boosts Impulse Purchase Sales ...
- Increases In-Store Digital/Social Media Presence
6What makes digital signage efficient ?
- For any business, digital advertising signs prove
to be the best option for brand building. The
electronic signage screens are good enough in
grabbing the attention of the audience through
its visually appealing designs. - Even in the daytime, these advertising screens
can assure maximum visibility of ads through
their bright display screens.
7What makes digital signage efficient ?
- As these electronic screens can be remotely
controlled using a cloud management system (CMS),
it's easy for the marketers to announce quick
promotions, business offers, discount sales etc
of the brand. - Thus advertising information can be shared with
people without any time delay.
8What makes digital signage efficient ?
- Digital signage with its creative and unique
displays can make an impactful brand impression
among the viewers. As this advertising medium can
make effective customer interaction through its
innovative and dynamic contents, a healthy
positive impression about the brand can be made
among the public. - In the long run, this would help in exponentially
increasing the purchase rate of the brand.
9Outdoor sign company in Dubai provides digital
advertising solutions for clients that assures
high quality and robust digital signage support
for the brand.
10THANK YOU