Complete Guide on How to Start Hat Business

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Complete Guide on How to Start Hat Business
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• Printing Business Guide
• Hiral Thaker
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• February 8 2021
• Remember the last time you wore a hat and went
  out was? Please think before COVID hit us. Be it
  wearing those beautiful beaches or in the city
  while exploring a new city. Hats have always
  been one of the favorite accessories of people.
  For some people, the craze is so much that they
  prefer having a collection of it.
• This craze and love of hats have helped many
  brands to come out with exclusive designs and
  whole segments of hats. Additionally, it even
  helped many people to start up with their own
  hats business or introduce a brand new collection
  of hats in their existing eCommerce website.
• Talking about the eCommerce business, we all know
  how much people have shopped online during the
  pandemic. According to research done by Statista,
  over 2.14 billion people are expected to
  purchase products online. It shows the number of
  people shopping online and the market growth
  eCommerce holds.

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• In the long term, eCommerce is here to stay,
  giving people the opportunity to start with many
  options to sell their products. One of which is
  to sell hats online. Many existing businesses
  are starting new collections of hats along with
  other things, whereas some are setting it up
  from scratch.
• A quick outline of entire guide
• Things to Consider while you Sell Hats Online
• Decide your Printing Methods
• Sourcing Your Hats
• The Success Mantra for These Websites
• Marketing Strategies
• If you are here to know how to start hat
  business, lets get started.
• In the post COVID era, travel and tourism are
  boosting, leading to more people purchasing hats
  and other items. Lets start with how to sell
  custom hats step by step.
• Request Consultation

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Things to Consider while you Sell Hats
Online Decide Budget
Budget is the most important and crucial thing
when you start selling hats. The more defined
and clear you are with budget planning, the more
it will help you. Planning budget helps you
decide and set certain goals for the next
quarter, invest when and where needed, give you
clarity on which product needs more attention,
and more. It even helps get the right investors
and gives a clear direction to existing
investors about your next moves.
Define Target Audience
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Clearly defining your target audience is
necessary. There are two ways you can sell hats,
either by B2B or B2C. Depending on your business
model, you can decide which target audience you
are planning to target. In the B2C section, you
can target end customers directly. You can
understand their requirements, study market
trends, and try to fulfill their needs. Another
thing is B2C helps you to create your portfolio,
which later helps you to target B2B. On the
other hand, if you plan to get bulk orders and
want to target other businesses, B2B is a go-to
option for you. Other businesses will help you to
get bulk orders for their customers.
Additionally, you can even go one step further
and serve your customers custom hats. This will
help you to connect with them emotionally and
serve them right.
Select the Correct Technology
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This is the crucial step as there are many
technologies available in the industry, making
it difficult to choose the best one. We can
completely understand this dilemma. And to help
you select one, lets discuss some of them in
brief. Magento It is the most preferred platform
by companies when planning to create eCommerce
websites. Magento is very popular because of its
scalability, SEO friendly-ness, easy to
integrate and customize eStores. Because of its
open-source nature, it becomes easy for
developers to customize and get support from
other developers. It is the best solution when
planning to upscale your eStore. At the core,
Magento is one of the strongest platforms when it
comes to eCommerce. Looking at the demand for
it, we have enriched our Magento product design
tool. And results are worth trying for. Today
most of our clients websites are scaled by the
power of Magento and our product designer
tool. How can we help you?
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Our Magento based Product Designer tool is
developed keeping in mind all the complexities
printing businesses were facing. Our mobile-first
approach made it simpler for customers to create
their own designs. It supports the latest Magento
2 version, so you dont need to worry about
integration difficulties. You need to purchase,
integrate with the website, do needful
configuration, and voila, you are ready to use
the tool. To make the web to print flawless, you
can simply download it, make changes if needed,
and send it for printing. These files are
available in PDF, JPG, and PNG formats. In a few
hours, you can sell custom hats once the
extension integrates with your eStore. If this
doesnt suffice your need and you still need more
features, we can help you with that too. Live
Demo
Shopify Shopify makes your eStore run in hours
because of the ease it provides to developers.
Developers and businesses prefer it because of
its ease to customize
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and integrate third-party tools. The intuitive
designs, themes, customer supports, hosting,
maintenance, and security services make it stand
out. The only drawback it has is the lack of
options to customize your website fully. Despite
this most, of the companies power-up their
websites using Shopify. The recent rush by the
website developers towards Shopify inspired us to
have a scalable and ready-to-integrate design
tool for Shopify users. Our Shopify Product
design tool is easy to integrate on Shopify
websites. Many of our Shopify customers have
integrated our tool into their website and
provide a better customer experience. Using our
Shopify based product designer tool, you can make
your eStore stand out. Simply integrate with
your website, make needed configurations like
adding price, products, define product design
area, and more. In a while, all these changes
will reflect on your product page, and it is
ready to go live. Live Demo
WooCommerce
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Its open-source nature makes it everyones
favorite. It is easy to get support from other
developers because of its large community
support. Additionally, its open-source nature
makes it easy for people to customize and
integrate third-party tools. Talking about cons,
if you plan to integrate third-party tools, then
it needs additional charges. In many cases,
attaching plugins also make your website slow,
and it takes time to load. Live Demo Each of
these platforms is one of a kind in its own ways.
Apart from these, our product design tool
supports other coding languages such as PHP,
Prestashop, Opencart, Dot.Net, and more. Each of
them is helpful to start your eStore. But, the
problem arises while customizing. Not all of them
will be as easy as Magento to customize,
configure and integrate. This can often leave
you confused, considering the budget, usability,
and a number of other things that demand your
careful consideration.
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Having served in the industry for decades, we
have helped many businesses sell a wide range of
custom products. Our experts have served in the
industry for years and help our clients from
scratch to set up their eStore. We have helped a
number of start-ups on how to start hat business.
We recommend you seek an active consultation
with one of our experts for technology platform
selection. Request Technical Consultation
Decide your Printing Methods
There are multiple ways to print various designs
while selling hats. Each of them brings their
uniqueness to the table. Below are the two most
popular types of printing methods useful. Lets
see them in brief.
Screen Printing
Screen printing is also known as serigraphy or
silkscreen printing. It is a popular method used
for a wide range of printing industries. It
presses ink through a
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• stenciled mesh screen and creates printed
  designs. Fabric and paper are mostly used
  surfaces, but using specialized ink can print
  wood, metal, plastic, or glass.
• This method involves creating a stencil on a mesh
  screen and pushing ink tan to imprint your
  design on the surface.
• Why is screen printing preferred?
• One of the major reasons is because it produces
  vivid colors even on dark surfaces. The ink or
  paint also depends on the layers on the surface
  of the fabric or paper this results in good
  quality print.
• Advantages
• Cost-effective for large quantities
• Easy to print on special garments
• Long-lasting and durable quantities
• Disadvantages
• Not a feasible solution for small orders
• Not environmentally friendly
• Needs more investment due to the use of multiple
  colors
• Heat Transfer Vinyl

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• Heat transfer is a printing method used for
  applying special vinyl to garments via heat
  press. This can be applied as a single layer or
  through a complex design process.
• It can be useful to print designs on surfaces
  where the usual methods cannot reach, for
  instance, a hat. They are a go-to solution for
  many printers because it produces high-quality
  results on any fabric. You can choose from a wide
  range of colors, numbering, or lettering and
  print them via a digital vinyl plotter.
• Following are certain things to be considered
  when working with heat transfer vinyl
• Garments like combed cotton and polyester are
  best suited for vinyl heat transfer
• Not a goto solution when it comes to bulk orders
  due to more labor efforts
• Limitation in color choices
• Need utmost care while washing garments
• Designs should be in vector format
• The go-to solution for sports and uniform teams

Sourcing Your Hats
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This should be the main part of your selling hats
business plan. The question is how and from
where you will get hats? Multiple suppliers sell
hats online that sell their products in bulk and
serve B2B solely. Research such suppliers and
reach out to them. You can tie up your business
with these vendors and get ready-made hats for
your business. Furthermore, using the product
designer tool, you can create custom designs and
sell your products. You can give them orders of
hats according to market trends and your
customers demand. This helps them as well as
give you more clarity on how to sell hats
online. Additionally, you can even sell custom
hats online and reach out to more customers.
The Success Mantra for These Websites
Many companies are providing a wide range of
collections of hats. Lets look at some of these
companies and see what they are doing and how
they work. Hats.com
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They provide high-quality hats from their
customers favorite designer brands. They are a
go-to solution for purchasing hats in bulk order,
like sports events or any social gathering.
Additionally, they even provide free shipping on
orders above 75. They can also help customers
buy hats which are not in their collection.
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Hatstore Started in 2011, they have developed
rapidly in the headgear sector. Today they
provide various types of hats in more than 5000
products. Additionally, they even have their
webs shops in various other countries like
Finland, Germany, Denmark, Sweden, and Norway.
Since its inception, they aim to provide
world-class services to their customers and
options to choose from.
HatsUnlimited It was founded in 1994 and since
then has never failed to serve its customers.
They provide only high-quality headgear items to
their customers. They are known for selling hats
in various designs, shapes,
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sizes, and colors. Moving ahead with an aim to
provide better customer service, they provide
free shipping to their customers on orders above
75.
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Lids.ca Lids are champions when it comes to
having a sports hat. Along with a wide range of
clothing, they also provide products for sports
enthusiasts, be it, adults or children, at a
reasonable cost.
Village Hat Shop Village hat shops started in the
US they provide hats in a wide range, from
sports or fashionable hats to cowboy hats. They
even provide a good amount of discount to
customers like free shipping and various coupon
codes. Additionally, if you are someone who
doesn't know which type of hat to choose, then
you can even talk with their experts.
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Study these different examples in more detail if
you wish to and then decide which type of
services you aim to provide. Depending on your
customers needs and market trends, decide your
services to sell hats. At the initial level, you
need to try out different marketing strategies
to get customers. But, once you have a stable
amount of customers, then you can start with
additional services. Talking about marketing
strategies, let's see it in more detail.
Marketing Strategies
Marketing your business is one of the essential
things and one of the most important ways to
increase your businesss ROI. There are various
ways you can carry out different marketing
strategies for selling hats. Some of the common
ways to sell hat are Digital marketing,
Influencer marketing, social media marketing,
email and blog marketing, discounts on various
products, etc. Each of them is important for
your businesss growth, but they need to be in a
flow. Starting with digital marketing, if you
plan to make your website stand
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out from the crowd on Google, then this is for
you. There are two ways SEO and PPC. If you want
instant results on various search engines, then
prefer PPC. Whereas, with SEO, you will
organically rank various search engines in a few
months. Additionally, content quality too plays a
vital role in ranking.
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Influencer marketing is a new way of marketing.
If your target audience is GenZ or millennials,
then you can try this out. Thanks to various
social media platforms, today we are having
thousands of influencers. Reach out to them,
explain your product and company, and you can
sign them up. They will market your products to
their followers on their social media accounts
and increase your sales. Social media marketing
has become a basic and necessary part of
businesses. Create your business accounts and
get customers from there. To study your
customers requirements, various social media
platforms provide insights into your followers
country, age, interests, and more. These tools
help businesses to understand their followers
better and provide them with better services.
Email and blog marketing works wonders for your
business. Create quality content, share your
knowledge and expertise in the field, and help
you get customers. In many cases, quality
content helps businesses to rank on search
engines and get leads. At the initial stage, you
can even provide your customers with various
discounts on products. You can even add
conditions like free shipping above a certain
amount, coupon codes, start membership options,
and more. All these things will help your
business to attract more customers and sell
better products.
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Depending on your business model, decide which
method you want to start using and then move
forward. If you are still confused and want to
know which of them will work for you, you can
reach out to our marketing experts. We have
helped many clients increase their sales with
various marketing strategies. Request Marketing
Consultation
Conclusion
Starting any business is difficult initially. And
selling custom hats is no different. There is a
lot of scope of selling hats in the market
rather, you are planning to exclusively sell
hats or start a new collection to sell custom
hats. Follow these steps and start selling hats.
The craze among customers and your services will
not let you fail. Going further, you can even
provide your customers with expert help and
guide them in choosing the right hat. If you are
still confused and need guidance, then Brush your
Ideas will be the right place for you. We have
helped many customers for decades, from setting up
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their eStores to guiding at every level. Also, it
helped them understand how customizing is the
new way to sell out. Get in touch with our
experts, and we will guide you through how to
start hat business. Request Consultation All
product and company names are trademarks,
registered or copyright trademarks of their
respective holders. Use of them does not imply
any affiliation with or endorsement by them.
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