How to Start a Uniform Business Online

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How to Start a Uniform Business Online

• The trends in the post COVID world are savagely
  favoring the online economy. By the early 2020's
  the US ecommerce consumer audience was at about
  35 of the total US population. And, that rose
  up to above 65 by April 2020. Talk about the
  impact COVID has had on the industry, humongous
  indeed!
• The ecommerce audience across the world would
  double by 2022 than what it was by the end of
  2019. These numbers demand attention not only
  from the retail but also from the B2B domains.
  Typically, the local businesses led smaller
  enterprises for the products such as the
  stationery or the uniforms or typically any B2B
  print should move to on-demand business.
• Reason - once the consumer moves to the online
  platform for their retail demands - they are
  ought to find more solace for their B2B demands,
  too. COVID is changing the consumer buying
  habits for those who did not change in 2 decades
  of e commerce revolution.
• Your digest for this post
• Challenges and the opportunities for an online
  uniform store

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• Industries
• The Approach to Start Your Business
• Examples and Reasons for Success
• Marketing Uniform Business Online

Challenges and the Opportunities for an Online
Uniform Store
The changing habits lead to serious opportunities
for e-tailers to map a larger scope. Another
simple reason is that if your consumer cannot
reach you you can still run your business
through iPads. Yes, you can typically sell
catalogs of uniforms for schools, or hospitals,
or various others via simple means of social
media. But, does that open up larger audiences
for your business? The largest opportunity for an
online uniform business is not just the school
uniforms or the hospital scrubs. Those give your
business the visibility. However, the larger
piece of the pie is the businesses and community
groups needing personalized items for parties,
for annual functions, etc.
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There is no market leader at present for the
online uniform stores. And, that is the reason
it is the biggest opportunity in the online
space. There are challenges to entry and some to
attract the customers, too. However, with the
right mix of marketing and having a functional
online uniform store can help you get over these
challenges. At present, the entire business of
selling uniforms is governed by the
relationships. There are entry-barriers for the
beginnings, there are monopoly players in every
region, and the result is the suffering consumer.
In the US, one can easily buy a t-shirt for a
child for less than 9.99, but the school uniform
t-shirt would be sold at three times the
price. The buyer does not have an option. For a
retailer, unless you are a preferred supplier,
you are likely to have no buyers walking into
your store. But, having an online uniform store
changes this game dramatically. All it needs is
the accurate size theme of the given uniform and
a way for the buyer to choose their sizes on
your web store. Done!
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The idea of print-on-demand takes care of
warehousing risk. The idea of online selling
takes care of the door-to-door delivery. And, it
also opens up the opportunities for multiple
sellers for multiple regions. Fair
competition! The scope and the method for how to
start a uniform business online varies for the
given industry. The basic idea is the same as
having a website and preset designs on your site
for the uniforms - the difference is in how you
tap your customers. Instead reading this post,
if you would just like to jump on a zoom call,
click the button here and we will schedule a call
for you. Request Consultation
Diverse Scope as per the Industry
Selling uniforms online seems a simple idea.
However, based on the variable stakeholders, the
approach to sell varies.
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For example, while selling school uniforms, the
businesses can target the schools, the parents,
and somewhat the children, too. However, while
starting a scrubs business, the target audience
should be just the hospitals and sell in bulk.
Selling School Uniforms Online
The standard approach is to affiliate with the
school and start selling school uniforms online.
The web-to-print mechanism can allow the
businesses to create templates for selling
uniforms of wider range online. The goal for the
business then would be to bring the parents on to
your website and bridge the trust to buy from
your store instead of the offline store. If you
are the preferred seller, you would be able to
offer better fittings and wider scope of
personalization to the parents. Click the button
below in order to see how the template based
online product personalization tool works.
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Request Personalized Demo
Starting a Scrubs Business
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In a larger scope, one can look at this option as
anything personalized needed in a hospital
setup. Starting from the scrubs, the masks, even
the gloves, and more. The buyer is the hospital
and not the medical staff. An online uniform
store would enable the hospital buying managers
to come to your site and order themselves with
the needed customizations. Having a product
personalization tool with 3D preview could make
this journey really smooth. However, the
starting point of this business is through vendor
registration with the hospital and that would
remain the key area to be successful.
Annual Days and Theme Parties
Let's say, a group of 20 dancers want to theme
their office logo with a tagline for an annual
day function at the office. Or, a similar setup
for a party. To be a popular website selling
uniforms has its own perks. However, if you were
just a shop across the corner doing uniform
business, could you still be an option for such
time-bound requirements.
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A functional online uniform store would allow the
buyer to personalize the goods and order online.
A web platform gives visibility and access like
none other. The personalization tool itself, the
previews, and displaying the order delivery date
- makes the whole process viable for such
requirements. BrushYourIdeas has vast industry
experience working with businesses selling
uniforms. We do not just offer integration
services, but we have a fully functional tool
and we would welcome the opportunity to showcase
what we can do. Request Personalized Demo
How to launch uniform business online
Next up is following these steps to launch your
business online
Step 1 Budget
Deciding the budget of your uniform business is
the first step. As you will be working to take
your store online, there will be multiple things
which need your
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attention. But for you this would become
difficult. This is when defining a budget will
help. While you are defining it, you will get
more clarity on which product or vertical of
your business needs more attention. Moreover, it
will help you get more investors if needed for
your business. Apart from this, having a clear
budget helps you and your team to define goals
for the next quarter or year for selling
uniforms. Lastly, it even helps you to
understand your business ROI.
Step 2 Audience
In uniform business having clarity on your target
audience is very important. There are two ways
to get customers i.e. B2B and B2C. Mostly, in
uniform business you will have to go with the
B2B option. Do market research and define
communities, schools, offices, NGOs, hospitals,
etc. in your area. Further, check which of them
requires your service and then reach out to
them. For selling uniforms, the B2C business
model wont be helpful. As getting orders can
become difficult. Even if you get them they will
not be bulk orders hence resulting in a decrease
of your ROI.
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Another major reason to define your target
audience is getting detailed insights into your
customer base. You can also understand the market
niche and depending on it try to make your
product better.
Step 3 Selecting the Right Technology Platform

• You can sail through everything when you have the
  right technology. When launching your business
  online, you would need a stellar website and
  product designer tool. A combination of these
  will help you have a fully-functional website
  with the added USP of customization offerings. To
  start with, there are platforms like Shopify,
  Magento, WooCommerce, and a lot more. However,
  make sure to be specific with your requirements
  to pick one.
• Out of all these, heres a quick overview of two
  leading technology players Magento Product
  Design Tool
• It is a goto solution when talking about
  eCommerce platforms. We can say every second
  website you see is powered up by Magento.
• Merits
• - Its scalability has made it easy for
  developers to develop websites, link

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• any extra pages if needed, and more.
• SEO friendly, using the SEO friendly feature
  companies can easily stand out on Google. It
  improves visibility and helps in decreasing
  search engine optimization
• Managing more than two stores has become easy.
  Now, developers can
• easily create and manage more than two stores and
  help businesses to serve better.
• Demerits
• It is an expensive solution if you are planning
  to run a small store. Things like regular
  updates, security patch updates, and more can add
  up more value.
• Installation and modifications can be difficult
  to do if you are not an experienced developer.
• Live Demo
• Shopify Product Design Tool
• Shopify is another most used solution when we
  talk about eCommerce stores. Below are some of
  its advantages and disadvantages
• Merits
• - Simple to set up business online. It helps
  businesses to work efficiently on

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• business and help them increase their ROI.
• Shopify leads in customer support. As a business
  owner if you face trouble at any place then you
  can easily go to their FAQs, email/ chat support
  and get help.
• Get multiple options for your storefront themes.
  This helps your business to get customers and
  retain them on your website. Use the theme which
  suits your
• business and see the results.
• Demerits
• It is not so SEO friendly or supports CMS. Yes,
  businesses cannot make their website feature
  rich and add blogs, vlogs, etc.
• Websites made on Shopify cannot scalable much. In
  the long run when website
• traffic increases and transactions happen, it
  cannot handle the workload.
• Live Demo
• WooCommerce Product Designer Tool
• WooCommerce is helping businesses to scale up
  their websites. Below are merits and demerits of
  it
• Merits
• It is said to be fairly secured in comparison to
  other technical platforms with regular security
  patches.
• WooCommerce has a large community with thousands
  of documentation,

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• articles, and informative guides. It becomes easy
  for developers to gain help when needed.
• - It is easy to customize and integrate plugins
• Demerits
• Performance is hampered when plugins are been
  integrated this many a times results in delays
  in loading your eStore
• It needs extra payment to get plugins and use
  them. So, one needs to make
• sure and read plugin information properly.
• Live Demo
• API Connectors
• With this solution you can integrate the Product
  Designer Tool with every eStore regardless of
  the platform their store is based on. Thats one
  of the major benefits of having API integration.
  However, there might be connection issues which
  might hamper your user experience.
• All in all, Magento emerges as a one suitable
  platform that provides you all in one. Good user
  experience, secured store, SEO benefits, etc. For
  many eCommerce platforms having these three
  things is important and you get them all in
  Magento.

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Today many companies are going overboard to
provide their customers with the best in class
customer service. Integrate tools like product
designers from Brush your Idea and give your
customers an opportunity to showcase their
creativity. Create and let your customers design
creative designs. This will help you to get the
right customers, increase bulk orders, and brand
awareness. With the help of product designer
tools, your customers can create their own
designed uniforms, place orders right. This
helps your uniform business to boost and stand
ahead of competition. For instance, some schools
have reached out to you to get their school
uniforms design. Then instead of calling you,
giving directions for designs, color
combinations, last minute changes and all. They
can directly visit your website, using product
designer tools, place an order, and place an
order right away. This makes selling school
uniforms an easy task, avoids any unnecessary
communication and last minute changes. Product
designer tools support Shopify, Magento, Php,
WooCommerce, and API integrations. So, select
the platform of your choice and easily integrate
our tool. It is a difficult question indeed and
it takes a lot of factors to decide the best
technology for your ease. Afterall, it is a
decision you would need to live with until you
reach
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break-even. Therefore, instead, worrying about
the best, share your requirements with us and we
will guide you through. Request Technical
Consultation
Companies providing Uniform Business Online
Heres some inspiration from the companies who
are taking uniform business online and changing
the way businesses interact with customers
Uniform bucket
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Uniform buckets are synonyms when we talk about
uniform business. They have been serving in the
industry and creating the various work wears,
corporate wear, hospital wear, hotel wear, etc.
Their USP is styling, quality product, and on
time delivery.
Uniformtailor
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Uniform bucket gives the boring office attire a
creative touch by customizing. You can customize
a variety of office clothes, create design
templates, custom designs as per their need, and
more. They have been selling uniforms for
decades and have served customers. Their USP is
low price, fast delivery worldwide, and 24/7
customer service.
Stitchlogo
They are a complete business established in it
from helping their customers to set up online
stores to being authorized distributors and
manufacturers of many companies. They are mainly
dealing in B2B business and helping their
customers have their own eStore. Apart from this,
they are also helping customers in manufacturing
various apparels and distributing.
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Uniform Advantage
When talking about uniform business companies,
you can not afford to miss on uniform advantage.
They have been part of selling uniforms since its
inception. Widely known for their quality
products in the medical industry. They provide
designed uniforms for all industries at low
prices and customer care. The key takeaway
from all these businesses we can take is
providing services in almost every industry, at
comparatively low cost, and efficient customer
service. In the near future, if you think of
expanding then like Stitchlogo you can expand
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your business towards manufacturing as well as dis
tributors for many companies.
Market your Uniform Business Online
Once you are done with taking your uniform
business online next comes marketing. It plays a
vital role in getting you leads. There are
multiple ways you can do marketing like SEO,
PPC, influencer marketing, social media
marketing, collaborating with third party
websites, and more. Talking about SEO and PPC
marketing they help you to stand out from the
crowd on Google. SEO takes 6 to 8 months to take
you online whereas PPC gives you immediate
results. In many cases, people prefer both types
of marketing as they have their own advantages
and disadvantages. Request Marketing
Consultation Going further with influencer
marketing this a new way businesses are marketing
their retail uniform. You can reach out to
social media influencers, sign a deal
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• with them, explain them products, and make start
  with marketing campaigns. Another way is to
  directly market your products on social media. If
  your major target audience is GenZ or
  millennials then social media marketing for your
  retail uniform will help you a lot. You can also
  get detailed insights about your customers,
  their feedback, customers data like age, gender,
  location, and more. Utilizing all these data you
  can make your products more useful.
• In the eCommerce business it is important to
  increase website traffic and it will be the only
  medium to start with. Thus, I suggest you start
  with increasing your social media presence and
  diverting that traffic to your website. Once you
  have grown your social media presence, you can
  start with SEO/PPC. It will help your website to
  rank on Google.
• Moreover, you can also list down your business on
  various online directories. Instead of listing
  them anyhow you can list them in niche
  directories. This will help you to get the right
  business. Below are some more things you can do
  while carrying out marketing.
• Google Display Advertising
• Having a uniform store is all about displaying
  your best products. So, make sure to have pretty
  photographs, killer copy and there you go! Make
  sure to

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• Run your advertisements on a regular basis. This
  will help you to have better visibility on
  Google.
• Email Marketing
• You can send timely emails to your customers
  regarding discount offers, new launches, sales,
  etc. This will help you to retain your existing
• customers and serve them better.
• Giveaways
• This is sort of a trend today when companies
  market their products. You
• can reach out to your customers, put some offers,
  do some quizzes, etc. and give them exclusive
  giveaway offers. This will help you to reach
  better and to more customers.
• Look at your business model of your uniform
  business and then decide which type of marketing
  technique you would like to implement for your
  uniform business. Also remember that it is
  always good to have a combination of different
  tactics. It will minimize the chances of failure,
  where if one of your campaigns doesnt do well,
  you have other options to work on.

Conclusion
Starting your uniform business can be difficult
at the beginning but with the help of the right
tools, development partners, and marketing
strategies you can win
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over. So, now it is your time to get the best out
of all the resources and take your retail
uniform store online. It will provide you with an
opportunity to connect with customers around the
globe and offer them the best products and
services. Of course, there are many competitors
in the market but that should not stop you from
starting your business. Provide creating customer
designer tools as your USP and stand ahead of
your competitors. One of the major benefits of
taking store online is to provide your customers
ease of ordering online. Come out of your
comfort zone and provide your best customer
service with the best products. Follow these
discussed steps and launch your uniform business
online. Having served in the industry for decades
we know exactly what things are needed to set up
the business. Brush your Ideas have been serving
in the industry for decades and helping clients
to set up their eCommerce sites. If you need
expert advice, our technical experts will help
you at every step when you set up your business.
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