Mike Dastic - 5 examples of successful sales strategies

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Mike Dastic - 5 examples of successful sales
strategies
Mike Dastic - Sales strategies are based on
implementing an operational plan, depending on
the results that the company wants to obtain in
the commercial area. By defining what your sales
goals are, how much you hope to achieve, and when
you want to achieve the goal, you will define
the appropriate strategy. In this article, we
will see the best examples of successful sales
strategies for you to adopt as soon as possible.
You are wondering which strategy can work best
for your type of business, whether you offer a
product or a service. To avoid making a bad
decision, here are some examples of the
application of the most used sales strategies in
the commercial world.
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Mike Dastic - These are the 5 strategies that you
can implement in your business. Look at its
benefits and basic points

• 1. Inbound Sales
• Inbound Sales is a personalized sales
  methodology. An inbound marketer focuses on the
  pain points (or "pain points") of their
  prospects and acts as a trusted consultant,
  adapting their sales process to the consumer
  buying cycle. Why does this strategy work?
  Because it provides an experience focused on the
  client and their needs.
• Inbound is not just a way to sell, but a complete
  methodology, which can be applied to any type of
  business, whether traditional or disruptive.
• It consists of 3 stages
• Attract causes your ideal audience to know your
  company, through content appropriate to their
  interests. Also, create easy forms of
  communication that you relate to from the get-go.
• Interact it is your opportunity to meet and
  focus on the needs of each interested person,
  where you offer relevant and personalized
  solutions.
• Delight once you give the specific solution, you
  will get the satisfied customer to retain loyalty
  and become a brand ambassador.
• Cross Selling
• This strategy is also known as "cross selling."
  It is applied by encouraging the sale of a
  complementary product, associating it with a main
  product. Hence its name, since it offers a
  product or service as a complement to the one
  that is being purchased.
• Additional sale or Up-selling
• It consists of offering the customer, at the time
  of purchase, a product or service of greater
  value than the one he had planned to purchase,
  adapting it to the customer's needs and with
  better characteristics.
• Mike Dastic - In this strategy, higher-end
  products or services are offered than the first
  option, which provide other characteristics and
  improve buyer expectations. Although you don't
  necessarily offer a discount, it will be a tough
  purchase to resist.
• The objective is to show the customer that they
  have more options and that, although they will
  have to pay more, they will have a higher quality
  product. Although they are articles intended for
  the same purpose, they have different
  characteristics. Of course prices oscillate in a
• well-defined range as they are adjusted to a
  certain market.

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• Loyalty programs
• This is one of the best sales strategies when you
  want to keep repeat customers, while you want to
  attract the attention of other potential
  customers and reinforce loyalty. The objective is
  to give them a sense of belonging to an
  exclusive group, in addition to providing them
  with the benefits of offers or promotions.
• We can see this strategy in many types of
  companies. For example, sports centers such as
  gyms or sports clubs, which are located in areas
  of high competition. When customers meet a
  certain time of preferring your service, they get
  discount benefits or free courtesies. This is a
  very good strategy that can be applied in almost
  any business to maintain customer preference,
  and even get new ones.
• Push
• A "push" strategy is one in which various
  marketing techniques are used to "push" a product
  to consumers. It is usually used to give
  visibility to a new or little differentiated
  product, or in temporary marketing campaigns. In
  this type of strategy, it is the seller who uses
  a message that seeks to incite and inspire
  desire in the consumer, unlike the "pull" (or
  attraction) strategy. The advantage of this
  strategy is its wide reach, although that does
  not guarantee that consumers will be interested
  in the product that is offered.