Digital Assurance: The key to customer experience assurance

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Digital Assurance The key to customer
experience assurance
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Digital Assurance The key to customer
experience assurance
Amidst a sea change of strategies, processes, and
business models in the digital era, three factors
that remain on the business stakeholder agenda
are cost, time-to-market, and customer
experience. While the order of priorities may
change over time, customer experience is the key
in todays digital world. To advance the digital
business agenda, it is imperative for enterprises
to up their game by embracing frictionless, full
life cycle automation and a continuous delivery
approach. By following this etiquette, the
enterprises remain well assured that the quality
is built-in from the scratch, easing the delivery
of heightened customer experience that enhances
the brand value and drives competitive
differentiation. Gartner recommends enterprises
to modernize quality assurance. It predicts that
by 2021, 15 of all customer service interactions
will be completely handled by Artificial
Intelligence (AI) and 85 by all other resolution
channels. How is a Good Customer Experience
Assurance good for business? A key differentiator
for enterprises to retain and grow their customer
base is an enriched customer experience
assurance. The customer experience assurance
involves measuring and detecting customer
experience flaws from a customers perspective
throughout the quality assurance process, from
design through functional and regression testing,
to performance testing, and on to monitoring.
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Digital Assurance The key to customer
experience assurance
Manage complexity and increase agility An
increasing complexity of the application
landscape is one of the important challenges that
digital transformation brings in. Newer
applications built on disparate technologies must
be supported by the IT landscape. While the
applications are interconnected, testing them on
different device configuration pose additional
challenges for quality assurance. To ensure
early isolation of issues, there is a need for a
testing strategy that will balance these
requirements and provide optimal test coverage. A
holistic digital assurance strategy optimized for
the changing landscape encompassing all aspects
of validations is the need of the hour. A
well-planned approach involving optimized test
scope, service virtualization, test data
management, and a right mix of automation tools
will certainly help manage complexity and
increase agility. Assurance strategy in the
digital world Newer technologies are being
adopted at a faster pace. In a bid to enhance
business, enterprises are trying to pilot newer
and unproven technologies. Subsequently there
is a mounting pressure on the quality assurance
teams to deliver the code to production with
reduced turnaround time.

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Digital Assurance The key to customer experience
assurance

Cignitis Digital Assurance and Testing services
help enterprises accelerate their digital
transformation journey and enable IT
modernization by Cloud adoption. The Digital
Assurance Centre of Excellence (CoE) is one of
its key differentiators that focus on digital
transformation trends and follows best practices
and Service Level Agreement (SLA) driven
approach. The features and benefits of Cignitis
Digital Transformation Solutions include
Core-Flex Resource Model, Domain Expertise
Groups, Certified experienced Test
Professionals, Cloud-enabled Digital Test Lab
with 400 devices, Partnerships in Digital Media
space, Discounted price for Partner tools and
services, and Future Readiness on Digital
Transformation. Looking out for Digital
Assurance solutions to improve customer
experience, connect with our Digital Assurance
experts today Read Full Blog at
https//www.cigniti.com/blog/digital-assurance-cu
stomer-experience-assurance
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