Digital marketing trends | 2021

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Digital Marketing Trends 2021
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• At one time, artificial intelligence, data-driven
  marketing, and voice search engine optimization
  (VSEO) were ambitious concepts bordering on the
  ridiculous. Today, these innovative digital
  marketing trends are among the top priorities for
  most business owners in 2021.

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Artificial Intelligence
Programmatic Advertising
Conversational Marketing
Chatbots
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01
04
03
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Artificial Intelligence

• AI can analyze consumer behavior and search
  patterns, and use data from social media
  platforms and blog posts to help businesses
  understand how customers find their products and
  services.

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Why is your organization interested in Al?

• Al will allow us to obtain or sustain a
  competitive advantage

84

• Al will allow us to move into new businesses

75

• New organizations using Alwill enter our market

75

• Incumbent competitors will use Al

69

• Pressure to reduce costs will require us to use Al

63

• Suppliers will offer Al-driven products and
  services

61

• Customers will ask for Al-driven offerings

59
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Programmatic Advertising

• Programmatic advertising means using AI to
  automate ad buying so you can target more
  specific audiences. Real-time bidding, for
  example, is a type of programmatic ad buying.
  This automation is much more efficient and fast,
  which means higher conversions and lower customer
  acquisition costs.

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86.2
Its changing the face of digital advertising so
swiftly that, according to eMarketer, 86.2 of
digital display ads in the U.S. will be
programmatic by 2020.
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Chatbots

• Chatbots will continue to be an important part of
  digital marketing in 2021. This AI-based
  technology uses instant messaging to chat in
  real-time, day or night, with your customers or
  site visitors.

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85
Chatbots will power 85 of customer service by
2020
10
64
55
55
The top benefits of chatbots are 24-hour service
instant responses to inquiries
answers to simple questions
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Conversational Marketing

• With all that talk about chatbots, the reality of
  modern marketing becomes clear its more
  conversational. People want it that way, and so
  brands are reacting.

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• When consumers have a question,

• 82

• want an immediate response.

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Conclusion

• These are some trends that will affect digital
  marketing in the future. Change is an integral
  part of the job. You must keep looking ahead and
  strive to embrace new technologies, tools, and
  strategies to gain an edge over your competitors.
  so you can learn Digital marketing by joining the
  Digital Marketing online training course in Delhi
  and Noida.

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