How To Prepare And Deliver An Executive Presentation

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How To Prepare And Deliver An Executive
Presentation

• Michael P. Gonzales
• December 15, 2005

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Communicate Visually

• 83 through seeing
• 11 through hearing
• 3 through smell
• 2 through touch
• 1 through taste

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Five Questions To Ask Yourself

• Who will attend your briefing?
• What is the purpose of the presentation?
• Why are they attending?
• How will you support your presentation?
• Where is the presentation taking place?

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In the First 15 Seconds

• Economic level
• Education level
• Trustworthiness
• Social position
• Level of sophistication
• Social heritage
• Education heritage
• Success level
• Moral character

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When to tell...when to show...when to show and
tell

• Verbal - inspire
• Visual - fact-oriented, educate
• Visual/Verbal - get the commitment

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Presentation Format

• Opening 10 20 of the allotted time
• Body 65 - 75 of the allotted time
• Summary 10 - 20 of the allotted time
• Conclusion 30 Seconds or less

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Before The Presentation, Always

• Be prepared
• Know your facts
• Brainstorm

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Map Your Persuasive Strategy
Conclusion
Summarize
Introduction
Persuasive Presentation
Subject/Problem
Advantage of Plan
Disadvantages of Plan
Point of View
Your Plan/Proposal
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Seven Tips To Open A Presentation

• Something newsworthy
• Startling fact or statistic
• Compliment the audience
• Share human interest/personal experience

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Seven Ways To Open A Presentation, contd

• Tell a joke be very careful what sort of joke
  you tell
• Cite a quote
• - If you cant make it simple, you dont
  understand it
• Refer to location

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Map Your Persuasive Strategy
Conclusion
Summarize
Introduction
Persuasive Presentation
Subject/Problem
Advantage of Plan
Disadvantages of Plan
Point of View
Your Plan/Proposal
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During The Presentation - Always

• Relax - take a deep breath
• Use good posture
• Use eye contact

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During The Presentation - Always

• Be a good listener
• Summarize or paraphrase a question back
• Forget perfection

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Gestures

• Short and choppy Nervous and tense
• Open and purposeful Confident
• Hands clasped Tentative closed
• Hands behind you Hiding something

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Gestures, contd

• Arms crossed Know it all closed
• Constantly shifting weight Not firm on what you
  say
• Standing tall well planted Stands firm
  trustworthy

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Never

• Read a speech word for word
• Never allow yourself to be rushed
• Never use inappropriate language
• Never use stories that were told to you in
  confidence

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Four Ways To Close A Presentation

• Challenge/call to action
• Point to the future
• Transition/bridge
• Summarize briefly

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Conclusion

• Be prepared
• Will you be ready?

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Fearless QAs

• Unclear
• Dont know
• Too personal
• Hostile statement
• Rambling question
• Your view is challenged
• You are asked a tough question

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QA Shield

• Possible Questions Answers

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Four Dont for QAs

• Dont ask for approval
• Does that answer your question?
• Dont look at the questioner when you have
  finished
• Dont value the question

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Pointers

• Speak and listen often, different organizations
• Feedback
• Know how to use the equipment
• Have a backup
• Dont put too much on a slide
• Handouts
• Business Cards

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• Facts Facts Facts
• Facts Emotion Interpretation

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You Can and Will Deliver an Outstanding Executive
Presentation
Thank You