BEST UX IMPROVEMENTS TO OPTIMISE YOUR MAGENTO CHECKOUT PAGE

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BEST UX IMPROVEMENTS TO OPTIMISE YOUR MAGENTO
CHECKOUT PAGE
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• User experience is a primary factor that
  determines whether your target audience will
  convert and keep buying from you. Make bad design
  choices and feeble decisions about your Magento
  store optimisation and you will lose your
  potential customers and sales to your competitors.

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• The checkout is a crucial stage in a sales funnel
  that leaves a significant impact on customer
  behaviour. Luckily, Magento 2 is equipped with
  features and enhancements that make the checkout
  process faster and smoother for customers.
  However, there are still some usability issues
  faced by customers and always room for
  improvement.

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• Here are some practices you can implement on your
  Magento 2 store to address and improve the
  usability of your Magento store, and help
  visitors convert faster.

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Get Rid of Discreet Sign In

• By default, Magento 2 stores allow customers to
  check out as guest users if they do not wish to
  create an account. This ensures a seamless and
  speedy checkout process for new and recurring
  customers.

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• Registered customers who already have an account,
  on the other hand, will actively look for the
  link to sign into their account which is
  discreetly placed at the top right corner of the
  page. Since visitors on the checkout page are
  focused on the comprehensive form, the sign-in
  option easily go unnoticed.

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• Though Magento displays a password field after a
  registered user enters their email address, users
  may not be familiar that it is going to happen,
  which means poor usability of the website. So, it
  is advisable for merchants to place the sign-in
  CTA right above the email field so that users can
  easily locate it and skip the long process.

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Improve the Visibility of Order Summary on Mobile
Devices

• Order summary can be considered a mini shopping
  cart that displays product images, the total and
  certain details of the products like name, size,
  colour and quantity.

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• With a quick preview of the order, customers can
  also ensure what they are buying because
  sometimes people mistakenly add an extra item to
  their cart without realising it or simply forget
  to add an item they intended to buy.

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• While the order summary is clearly visible in the
  right sidebar on desktop versions, most mobile
  users are not aware that same is hidden under the
  cart icon on mobile devices which may lead to
  unwanted surprises for customers once the
  transaction is complete.

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• A simple and easy solution to this usability
  issue is adding a label order summary right
  next or below the cart icon to tell users where
  they can double check their order details and
  shipping information before they place the order.

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Clear the Confusion around Address Fields

• Magento stores have a well-structured checkout
  form with clear-cut fields to enter shipping
  details. Still, many users feel confused with the
  three input fields that are displayed by default
  in the street address section. Some users,
  especially first-time buyers, may not be sure
  what to enter in the second or third fields or
  whether to leave them empty.

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• Those fields are optional, but it is nowhere
  mentioned by Magento which leaves users confused
  and add extra minutes to the checkout process.
  So, it is a good idea to clearly mention that
  those fields can be left empty.

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• Removing the third field and keeping it to two
  fields is a possibility, but the existing
  customers who have already saved their addresses
  in three lines will face Shipping address cant
  contain more than two lines error during the
  checkout stage.

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• The best solution is to add placeholders
  Address Line 2 (optional) and Address Line 3
  (optional) in the 2nd and 3rd address fields
  respectively. Users will instantly know they have
  the option to leave additional fields empty if
  they do not have too much information to specify
  address details.

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THE TAKEAWAY

• Even the smallest of changes on the checkout page
  can make a big positive impact on your conversion
  and revenue. That is why it is important to
  always keep tabs on your customer behaviour,
  shopping habits and the way they interact with
  your Magento store.

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1300 760 363
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