Email Vs SMS Marketing

1
EMAIL MARKETING
VS SMS MARKETING
Where To Invest? WHICH SHOWS AMAZING RESULT
2
Comparing The Key Variables
EMAIL MARKETING AND SMS MARKETING Customization
Open Rate Click-through rate Deliverability Cost
Internet requirement Responsive layout
3
2020 Statistics
EMAIL MARKETING VS SMS MARKETING
For every 1 spent on email marketing, the
average expected ROI is 42. A vast majority
(80) of business professionals hold that email
marketing helps retain customers. Checking emails
is the first thing done by more than half of the
consumers (58) every morning. Welcome emails
have a high average open rate of 82
Response rates to SMS are 295 higher than that
of phone call response rates. Most (80) of
people resort to texting for business
purposes. 75 of consumers like receiving SMS
with special offers. More firms (20) plan to
use SMS marketing than email marketing in the
next 12 months.
4
About
EMAIL AND SMS MARKETING
In this era of increasingly refined online
marketing, Email and SMS marketings are the
leading communication channels used by
businesses to reach their current and future
audiences. Each of these has unique advantages
in the way they deliver information.
5
Email Marketing
Vs.
Let your email vs SMS marketing be
permission-based Ensure that you send promotional
emails and SMS only to those who have consented
to receive those through subscription.
Groom your email subscribers through a
text Often, shorter emails are better than longer
ones. However, there are also cases when short
emails can belittle your message.
SMS Marketing WHERE TO INVEST?
Derive insights from your email list and
personalize text messages As your email marketing
program grows, you will learn what type of
content drives engagement and sales.
6
Use email to build relationships and texting to
secure commitment.
FIRMS SHOULD USE EMAIL MARKETING WHEN THEY NEED
TO COMMUNICATE THROUGH NEWSLETTERS AND LONG-FORM
MESSAGES
They should keep the message short and crisp.
However, unlike SMS, since there are no character
count limitations in emails, the message can
include more of the necessary information. So,
use email marketing for most of your messages,
and then use SMS marketing to seal the deal.
7
SEND DETAILED MESSAGES
USE EMAILS TO SEND DETAILED MESSAGES AND USE
TEXTS TO RECEIVE QUICK RESPONSES
Though people have their mobile phones with them
at all times, they may not always respond to
emails right away when you are giving discounts
or offers couple up detailed email messages with
short summarized texts. This dual-push often
works in urging the recipients to take advantage
of the rare opportunity.
8
NotifyVsitors

CONTACT US

CONTACT NO 91-9015316316 Mail Us
support_at_tagnpin.com Web www.notifyvisitors.com