Designers Who do you think you are

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Designers! Who do you thinkyou are?
ltKamil Michlewskigt
ISDN
March 31, 2006
Gateshead
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giving life
embracing discontinuity
consolidating meaning
engaging aesthetics
engaging empathy
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I strongly believe that the schism between
engineering design and industrial design has been
one of the most damaging issues in manufacturing
industry imaginable
Ivor Owen, former Design Council Director
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Cultures
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Values
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Attitudes
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Behaviours
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Assumptions
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(5) Cultural constructs
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Competencies
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1. Consolidating multidimensional meanings
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There are only a few things that designers
really bring to the party and the first is this
kind of way of looking at the world that is at
the same time analytical and synthetic
(General Manager IDEO Europe)
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2. Creating, bringing to life
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I like seeing things that are new and different.
I get a genuine shock of delight to see something
that Ive never ever seen before work ...
(Co-founder Wolff Olins)
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3. Embracing discontinuity and openenedness
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... they would be able to say anything, do
anything. Yes, this kind of freedom which we
dont have normally in a consultancy ...
(Senior Consultant Wolff Olins)
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4. Engaging polysensorial aesthetics
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Suddenly something that someone wasnt able to
articulate well is there in some form that allows
the dialogue, a productive dialogue, to occur
(General Manager IDEO Europe)
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5. Engaging personal and commercial empathy
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Designers are trained by hard work and practice
to tune into how people relate to things around,
in quite a deep way
(Senior Commercial Partner IDEO)
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giving life
embracing discontinuity
consolidating meaning
engaging aesthetics
engaging empathy
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Properly integrating design into a complex
organization is one of the important challenges
faced by management today
Richard Buchanan, 2004