WHY DOES YOUR ECOMMERCE APP NEED A PUSH NOTIFICATION?

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WHY DOES YOUR ECOMMERCE APP NEED A PUSH
NOTIFICATION?
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• If you frequently use mobile applications, you
  must have come across push notifications at least
  once. We assume almost every mobile or internet
  user has.

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• With the increasing reach of the internet and
  rapidly growing eCommerce competition, online
  businesses must stay top of mind with their
  audience in order to survive. Thus, marketers
  constantly look for innovative tactics and
  methods to not just attract users but keep them
  engaged as well, and push notifications are one
  of them.

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• Push notifications are a powerful and effective
  marketing tool widely used by online businesses
  to stay in contact with their users. When used
  properly, push notifications can help reach a
  wider audience, boost user retention on a website
  and build repeat customers for a brand. These can
  be used to provide business updates and
  information about upcoming sales or special
  offers, promoting automated, direct communication
  between a website/app and its end users.

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What exactly is a Push Notification?

• A push notification is a short, clickable pop-up
  message that is pushed from the back end of an
  application to the users device in real-time.
  Unlike in-app notifications or pop-ups you see on
  a website or a mobile app that are only activated
  when you are using the app or website, push
  notifications can appear on the users screen at
  any time even if they are not active on your app
  at that time. They do not require the website/app
  to be open.

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• Push notifications may seem similar to text
  messages as both the types of messages are sent
  directly to the users lock screen, but they are
  still different. For a push notification message
  to show up on a lock screen properly, it should
  be within a specific character limit. Text
  messages can be longer as users can click on it
  to read the entire message on the messaging app.
  However, if a push notification is cut off on the
  lock screen, users will not get the complete
  message or information you want to convey, which
  will eventually hurt your conversions.

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Why Should You Use Push Notifications?

• Finding the fine line between reaching users and
  annoying them with pushy messages can be tricky,
  but if put in use wisely, push notifications can
  add value to your eCommerce business. As long as
  you keep your message, timing and your target
  right, push notifications can benefit your mobile
  app or website in several ways including

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Higher User Engagement

• Push notifications have much higher response
  rates than many other forms of marketing like
  Email or SMS. It just takes one tap to get users
  to the touchpoints you want to. Besides,
  customers who frequently use your app will want
  to stay updated on promotions, sales, new
  launches and other important information about
  your product or brand and push notifications help
  you do that.

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Increased Customer Retention/Remarketing

• There are many users who download an app and
  never use it again. Push notifications can be
  quite helpful in turning those inactive users
  into active subscribers. By sending users
  personalised offers, interesting news and
  thoughtful reminders, you can grab user attention
  and give them a reason to reopen your app. And if
  they happen to like your offers, products or
  services, they will more likely purchase from you
  and keep in touch with your brand for your future
  needs.

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High Conversion Rate

• Your initial goal may be driving traffic and
  boosting interaction with your users, but
  eventually you want them to convert into
  customers and generate revenue for your business.
  By notifying users about your limited-period
  offers, special discounts or new product range,
  you can target impulse buyers and generate
  conversion through immediate purchases.

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Final Thought

• Push notifications are sure an easy way to keep
  in touch with your users and drive engagement.
  However, marketers are often tempted to go
  overboard and use pushy pop-ups too aggressively,
  which overwhelm users and annoy them to the point
  where they end up deleting your application or
  unsubscribing from your site. This is the exact
  opposite of what you want from your push
  notifications.

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• So, it is important to know the right timing and
  effective ways to create compelling push
  notification messages to get the most out of
  them. If you have a Magento store or app, you can
  consider hiring a professional specialised in
  Magento web services in Sydney to take a
  user-centric approach to push notifications and
  drive favourable outcomes.

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