7 Trends Followed By E-Commerce Industries in India

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7 Trends Followed
E-COMMERCE INDUSTRIES IN INDIA
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In the last few years, the e-commerce industry
has seen huge growth as a lot of people have
started shopping online. People are finding
shopping online much easier than offline markets.
In the online marketplace, consumers get both
variety and convenience. Even though the number
of online consumers is increasing day by day it
has been observed that the e-commerce industry is
facing difficulty in acquiring new buyers.
Therefore, e-commerce industries are adopting new
trends to attract more online buyers. Here are
the top 7 trends followed by the e-commerce
industries.
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DROPSHIPPING
One of the attractive ideas in the e-commerce
business is Dropshipping. In dropshipping, the
retailer provides a platform to the customer in
which the customer can go through various
products from different suppliers. In this
process, if any buyer wants to purchase something
he or she is sent to either wholesaler or company
itself. The products have even become cheaper
because of dropshipping as everybody is competing
for buyers on the same website.
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Voice search is one of the best features of the
e-commerce industry. With this feature, people
dont have to search for any particular product
by scrolling down or typing in the search box.
This feature not just makes online shopping
convenient but also minimizes the time in
searching. All the customers have to just give
voice commands for the products they wish to
purchase.
VOICE SEARCH
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03
CHATBOTS
Chatbots is one of the amazing trends of
e-commerce websites in 2020. Chatbots are
automated programs that have made the purchasing
process simpler and solve customer queries with
ease. They provide real-time answers to the
queries of customers. Chatbots are extremely
helpful in improving the productivity of online
store owners. Now, customers dont have to wait
for hours to get a response from an online
website.
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04
MOBILE
Nowadays, nearly everyone has a personal mobile
phone. It has been observed that about 80 of
buyers do online shopping with their mobile
phones. Not just shopping they even search for
products on Google on their smartphones. This
clearly shows the impact of mobile phones on the
e-commerce market. Ultimately the buyers want
simplicity and availability which they are
getting from mobile phones. So, if the e-commerce
websites want to earn revenue they have to make
their website mobile-friendly.
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D2C MODEL
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It has been observed that maximum manufacturers
and customers prefer trading with one another
rather than taking the help of a mediator. As in
this way, the company gets more profit and the
buyers also get the products at a better price.
So, to make sure this, manufacturers are using
D2C or Direct to Client trend. In this trend,
once the product is available the buyer can
directly order the product from the manufacturer.
So, in this process both parties get benefits.
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06
VIDEO CONTENT
Nowadays, because of the busy schedule buyers
dont have time to read the huge description for
understanding the product. As a result of which
various products on online shopping websites
remain unsold because people dont know about
them. To get rid of such a situation, e-commerce
websites are creating videos to promote products.
These types of videos are short but they give
detailed information about the product to the
users. This trend is gaining huge popularity in
India and as a result of which most shopping
websites are following this trend.
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07
SOCIAL MEDIA
In todays competitive world social media is the
one that can surely have a positive impact on
both sales and the searches done on your website.
Social media keeps you informed about all the
trending news in any corner of the world.
Nowadays, most people use social media and use it
to share their experiences. The social media
platforms like Facebook, Instagram and Twitter
have a huge number of followers and this is the
reason why online shopping websites are using
them to grow their businesses. It is extremely
easy to sell product through social media, the
shopping websites just have to provide a link
which directly leads to the merchants website.
Even some social media apps allow buyers to view
and pay for the product directly from the app.
The social media trend is experiencing huge
progress day by day.
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CONCLUSION
After reading the above information you must have
understood that there are a lot of e-commerce
trends that have evolved in India over the past
few years. The reason behind adopting these
trends is to improve customers satisfaction and
the functioning of an e-commerce website. The
social media platform is the finest of all as it
will not just provide you various customers but
also increase your sales. So, if you want to
boost your e-commerce website and increase the
number of searches these trends can help you with
that.
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