10 Best Blogging Niches That Make Money

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Top Benefits of Blogging for Business and
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No responses Q Last updated 29/09/2020
Last updated on September 29th, 2020 at 0827 am
Every business that is serious about staying
ahead of its competition today carries out
digital marketing activities - this includes
content marketing, email marketing, online ads,
and social media marketing, among other things.
Content marketing comprises both video and blogs,
and they feature prominently in the search
results of Google, Bing, etc. Before we
understand the benefits of blogging for business,
let us first understand why search engines love
blogs - and what kind of blogs they love. Search
engines - we'll talk about Google as it's the
most popular search engine. Google loves to serve
its users with the most useful, relevant, and
freshest content this content is found in the
most recent blogs. When blogs are frequently and
consistently updated, Google gets fresh content
to index using the right keywords wisely helps
you increase your blog visibility on the search
results.
Blogging is especially useful for small
businesses to improve their online visibility and
establish a robust presence. Small business blogs
are a great way to do a brand building, retain
customers, and tap into new markets. Let's now
examine the advantages of blogging for business
and marketing
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Contents hide
1 What is a Blog Used For? 1.1 1. Boost
SEO 1.2 2. Forge Bonds with Customers 1.3
3. Gain Visibility and Build Trust 1.4 4.
Establish the Business as an Industry Leader 1.5
5. Create Demand 1.6 6. Lead Generation 1.7
7. Boost Organic Traffic 1.8 8. Generate
Inbound Links
What is a Blog Used For? 1. Boost SEO
Search engine optimization or SEO is critical for
any business that wants to be found quickly
online by users who're looking for products or
services similar to what they are offering. As
mentioned above, search engine bots love it when
you blog consistently and provide fresh content
that adds value to the reader. Many buyers base
their purchase decision on a blog that is, they
choose to buy a certain product or service after
reading a blog post on the company's website, or
elsewhere. Gillette was a pioneer in this regard,
having realized the importance of inbound
marketing years before it became a fashionable
term. They published short articles like 'How to
get the perfect shave in 5 minutes' - this was
picked up by search engine bots as useful
information, and most people searching for
'razors' or 'shaving' would have got this as the
top result.
also
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What is Local SEO?
2. Forge Bonds with Customers As business
keeps putting out valuable information for their
target audience through their blog, they will be
able to build a community and create lasting
relationships with not just their existing
customers, but also potential ones. Readers can
comment on the blogs, ask questions, and provide
feedback, setting the tone for interaction
between the business and the customers. This
helps the customers to feel close to the company,
and repeated interactions help to forge strong
and lasting bonds, and inculcate a sense of brand
loyalty. 3. Gain Visibility and Build Trust A
small business blog can significantly help to
increase the visibility of that business and
building trust in the minds of your target
audience. The search engine bots will
consistently pick out your website as one that
has fresh content when you regularly publish
blogs that provide value for people, they are
more likely to trust you. And research and
experience both show that people are more likely
to buy from a company they trust.
Digital Marketing Ideas For Small Business in 2020
4. Establish the Business as an Industry Leader
Let's continue with the Gillette example to
understand the importance of blog by publishing
articles that would be helpful for their
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customers, the company succeeded in establishing
themselves as a leading brand.
A company that had knowledge, and was willing to
share that knowledge, that other companies did
not have or could not share. Blogging provides
customers with information that resolves their
pain points naturally, when the time comes to
buy a product, they are likely to go with the
brand that addresses their issues. Additionally,
the company website will become the preferred
source of information for more people. 5. Create
Demand The products and services sold by a
business can be either a) an essential product to
resolve an existing pain point of customers, or
b) not an essential but desirable product. When a
product or service is essential, people will buy
it anyway - there it may only be a tossup between
which brand to purchase. However, for a
non-essential product, the business owner has to
create a demand - and blogs are a great way to do
that. By extolling the virtues, uses, and
benefits of a specific product, a business can
create a feeling in the minds of the customers
that they simply 'must-have' it. A good example
is the iPhone. There are many Smartphones that
are available for a much lower price, and which
do more or less all of the same functions, but
Apple has succeeded in creating a huge demand for
their mobile phones, tablets, and laptops through
brilliant content creation and presentation.
Guest Blogging in SEO
6. Lead Generation
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If you ever wonder 'is blogging good for
business' actually, here's one reason that might
just about convince you that it is. Blogs help in
generating leads for your business. When they
land on your website, you can get email ids of
people who are interested in reading your blogs
regularly - asking them to subscribe to your
newsletters, which you can email them, along with
a link to your blog, or even containing the blog
itself. Further, you now have email ids that you
can use for your marketing activities. By
interacting with your target audience across
multiple touchpoints, you make sure that your
brand is always in their minds, and you give them
consistent reminders regarding your offerings -
especially when you have special promotions
happening. A good example is the beauty industry.
They get emails of women who sign up to receive
beauty and makeup tips every week, and then also
do email marketing. For example, in one
particular week they may talk about how dark
circles under the eye can be hidden or treated -
and strategically place an ad for a product that
helps them do it. 7. Boost Organic Traffic Not
only can you generate more leads, but you can
also succeed in driving more traffic to your
website organically. Once they are on your
website, they can browse and see everything you
have to offer - products, services, special
discounts, returns and shipping policy, and so
on. You could also succeed in increasing your
conversions, and that is one of the biggest
advantages of blogging. Increased conversions
mean increased revenues and profitability.
How to Increase Organic Traffic of Your Website
8. Generate Inbound Links What is a blog used for
the most? To generate backlinks! Once a company
website builds a reputation as an authoritative
site thanks to its consistent blogging, other
sites will link back to that site, increasing its
credibility and reputation. Organic backlinks are
also excellent for boosting your SEO this means
your site will be displayed high in the search
engine results -which means greater visibility,
which leads to more traffic, and so on and so
forth. It sets off a domino effect, or chain of
events, which all eventually could help you to
boost your revenues and grow your business the
desired end result of all this activity.
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Simple and Effective backlink Building Tips
Summary All of these, combine to give you the
biggest benefits of blogging for business -
beating your competition. Any business with an
active blog is more likely to get visitors, as we
saw above. Of course, it is absolutely likely
that your competitors are also blogging which is
why you need to ensure that your blogs are of
high quality, and are original and add value to
your readers. As a business owner, you may be
wondering how to start a blog for your
website. It may not be possible for a business to
take care of writing, publishing, and promoting
its blogs. The best option is to outsource this
task to a company or professional individual with
the appropriate resources and experience to take
care of the whole process. A digital marketing
company or an individual professional blogger can
help a business to gain visibility and grow
through well researched, original blogs
containing relevant keywords that are used
strategically throughout the blog posts. Aviv
Digital is one of the leading digital marketing
training institutes in Calicut, Kerala. Our
globally recognized certification programs
include advanced SEO training, SEM, SMM, Email
Marketing, and Inbound Marketing courses. We also
provide detailed online classes for digital
marketing courses. For more details regarding
course schedule and workshops, contact us through
a quote or call us right away at 91 81569 98844
Search Here
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VIPIN NAYAR Head Digital Marketing at
Avivdigital.in f
Vipin Nayar is the Digital Marketing Head at
Acodez and HoD of Digital Marketing at Aviv
Digital. As a Social Media, SEO SEM expert with
over 9 years' experience in online marketing, he
uses his keen insight into customer behavior to
formulate innovative strategies that help clients
enhance their online presence open up new
business avenues. His in-depth knowledge and rich
experience in this discipline is an added
advantage to the budding aspirants who get the
best training from one of the most favored
industry experts.
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