HOW TO MAKE LEAD GENERATION MORE EFFECTIVE.

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CREATING INTELLIGENTDESIGN SYSTEMS
Pune Mumbai London An ISO 90012008 Company
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HOW TO MAKE LEAD GENERATION MORE EFFECTIVE.
Pune Mumbai London An ISO 90012008 Company
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"You are out of business if you dont have a
prospect."
- Zig Zigler
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WHAT IS LEAD GENERATION?

• Lead generation is a commonly used term these
  days with every business, big and small. Deciding
  the right lead generation strategy for your
  business can be difficult and will often involve
  some trial and error. But there are some proven
  strategies out there, which we will discuss later.

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WHAT IS LEAD GENERATION?

• Lead Generation in digital marketing is the
  initiation of consumer interest or inquiry into
  products/services of a business through online or
  digital means.
• Lead generation refers to the process of
  identifying and reaching prospective customers,
  or leads, for your business.
• But its not enough to find these individuals
  one has to cultivate a relationship with them and
  stimulate their interest in the product/service
  you have to offer.
• Marketers need to build an efficient lead
  generation strategy to manage every stage of the
  buyers journey
• Drive traffic to the company website
• Convert those visitors into leads
• Nurture those leads into customers

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10 PROVEN LEAD GENERATION TECHNIQUES

• Keep blogging
• Webpage optimisation
• Routine website checks and keyword updation
• Create and promote lead magnets
• Design gated content

• Create a quality e-newsletter
• Make online marketing videos
• Harness social media
• Host an online event
• Use live chats and FAQs

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KEEP BLOGGING
Create keyword- loaded blogs with personalised
content
Do guest blogging
Promote on Facebook, LinkedIn and Twitter
Include CTA buttons as well as in-text links

• Blogging is probably the most effective lead
  generation strategy. Without it, your SEO efforts
  will lose their bite.
• Think from the buyer's perspective and create
  blogs with more personalised content.
• You could do guest blogging, talk about how your
  offering can help businesses indepth, and create
  a wide range of keyword-loaded content that can
  be found in search engines.
• These blogs must then be promoted on Facebook,
  LinkedIn and Twitter.
• The blog post is the first step in the buyers
  journey, so be sure to include CTA buttons in the
  side bar and at the end of the post, as well as
  in-text links.

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WEBSITE OPTIMISATION
Functions properly, on all devices

• Since it all starts with driving traffic to your
  website, you need to ensure your website is
  functioning properly. On the users smartphone as
  well!
• Loading errors, lagging speed, poor user
  interface can negatively impact traffic.
• A lead generating website is user-friendly with
  easy navigation and clear CTAs, designed to make
  it easy for visitors to search and find what they
  want, understand your value proposition, request
  a quotation, etc.
• This also helps you to know who visited your
  website so a precise follow-up conversation can
  be taken up by a sales rep.

Has no loading errors, lagging speed, poor user
interface
Is user-friendly with easy navigation clear
CTAs
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ROUTINE WEBSITE CHECKS AND KEYWORD UPDATION
Make changes, improve user interface whenever
required
Keep updating keywords to optimise content
No broken links, 404 error pages, etc.
Run routine checks

• It's not enough to check only for bugs or when
  complaints come.
• Broken links, 404 error pages will drive visitors
  away forever. Routine checks are crucial to
  ensure the system is running smoothly.
• It's also important to make changes, improve user
  interface whenever required, and keep updating
  keywords based on researching the competition,
  adding long-tailed keywords, etc. to optimise
  content.

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CREATE AND
PROMOTE
LEAD MAGNETS
Lead magnets are content that can be seen in
exchange for contact information
Create a resource library of gated content
Could also offer a discount, free trial or gift
coupon as lead magnet
Promote it at the end of blog posts and pages
Promote it on the homepage as a CTA in the
sidebar or a hello bar

• Lead magnets are bits of content like PDF or
  recorded files that can be seen and downloaded by
  visitors in exchange for their contact
  information.
• You could also offer a discount, free trial or
  gift coupon as your lead magnet.
• Promote your lead magnet around your website by
  highlighting it on the homepage as a
  call-to-action, in the sidebar or a hello bar.
• You could also promote lead magnets at the end of
  blog posts and pages, and create a resource
  library full of gated content.

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DESIGN GATED
CONTENT
Attracts high quality leads gives them
something of value for free
White papers, e-books, reports, courses, online
tools, etc.
Accessible to users only after they fill out a
lead capture form

• Gated content includes white papers, e-books,
  reports, courses, online tools, etc. that are
  accessible to users only after they fill out a
  lead capture form.
• Gated content helps to attract high quality leads
  that are genuinely interested in subjects related
  to your offerings, while giving them something of
  value for free.

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CREATE A QUALITY E-NEWSLETTER
Announce new services upcoming events and
specific offers
Encourages prospects to stay connected with your
brand
Add interesting educational and informative
content
Include new blog posts and recommended reading
from other thought leaders

• A value-packed monthly e-newsletter with
  interesting educational and informative content
  goes a long way in encouraging prospects to
  connect and stay in touch with your brand.
• You can also fill your newsletter with new blog
  posts and recommended reading from other thought
  leaders, announce new services, upcoming events
  and specific offers.

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MAKE ONLINE
MARKETING VIDEOS
explain complex services
present case studies, testimonials, etc.
demonstrate new products
present your company

• Today, everybody is on YouTube and Vimeo, the
  leading online video platforms with millions of
  viewers every day.
• Take advantage of video marketing for lead
  generation.
• Make videos to present your company, explain
  complex services, demonstrate new products,
  present case studies and testimonials, etc.

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HARNESS SOCIAL MEDIA
Connect and network with the people who matter
Record podcasts, upload them on iTunes or
SoundCloud

• Many businesses have benefitted by social media
  marketing. While the style and content may vary
  from Twitter to LinkedIn to Facebook, social
  media helps you to connect and network with the
  people who matter for your business.
• Record podcasts, upload them on iTunes or
  SoundCloud.
• Spend on social media advertising or hire
  marketing bloggers to promote your company in a
  subtle manner.
• If you have a valuable lead magnet, highlight it
  on your social profiles.
• Leverage call-to-action buttons by linking them
  to your lead magnet instead of your home page.

Spend on social media advertising
Hire marketing bloggers to promote your company
Highlight your lead magnet on social profiles
Leverage CTA buttons by linking them to your
lead magnet
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HOST AN
ONLINE EVENT
Connect and network with the people who matter
Record podcasts, upload them on iTunes or
SoundCloud

• An online event to attract your target audience
  is a sound lead generation strategy.
• It could be a webinar, workshop or conference
• Choose topics that of interest and value for your
  ideal prospect.
• Such events will help you capture contact
  information through event registration, and help
  connect with customers so you can answer
  questions, learn about your audience, address
  their queries, share information, etc.

Spend on social media advertising
Hire marketing bloggers to promote your company
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USE LIVE CHATS
AND FAQS
By requiring users to provide contact details, a
live chat becomes a good lead generation
technique
A live chat helps you engage with your potential
customer on the spot
Helps you gauge what most visitors are really
looking for
Live chats prompt visitors to ask questions
about your products/services
By requiring users to provide contact details, a
live chat becomes a good lead generation technique

• A live chat helps you engage with your potential
  customer on the spot.
• Live chats prompt visitors to ask questions about
  your products/services when visiting your website
  - and will help you gauge what most visitors are
  really looking for.
• By requiring users to provide contact details to
  submit a question, a live chat becomes a good
  lead generation technique.
• Using customer emails and live chats, you can
  also compile a list of frequently asked questions
  and answer them as clearly as possible. This will
  help customers and increase trust.

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CONCLUSION

• Successful lead generation is an ongoing process.
• It does not happen overnight or even within a
  week. An evolving process, it needs continuous
  inspection and evaluation.
• With the techniques suggested, you could build a
  robust digital marketing strategy to engage more
  traffic for your website and guide them through
  the marketing funnel with improved conversion
  rates.

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LEAD GENERATION WITH INTERICS IN-DIGITAL

• Interics IN-DIGITAL offers an exclusive strategy
  for digital marketing to engage a community of
  professionals to drive actions that are relevant
  to your market and products.
• Interics IN-DIGITAL conducts continuous
  improvement, additions and optimisation of
  touch-points for qualified lead generation and
  sales nurturing.
• IoT (Internet of Things) is improving data
  processing, making it possible for industries to
  analyse and distribute the data in an
  approachable way.
• Artificial Intelligence (AI) enabled solutions
  convert huge amounts of customer data into
  actionable insight that helps improve the
  quantity and quality of leads generated.
• From chatbots to predictive analysis to
  extra-precise targeting for content delivery
  across multiple interaction points the
  potential of AI is ever-growing.

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LEAD GENERATION WITH INTERICS IN-DIGITAL (contd)

• Interics Digital harnesses these evolving
  technologies to expand your audience, pinpoint
  your leads and optimise digital marketing
  efforts.
• Interics IN-DIGITAL is a full services Digital
  agency specialising in digital marketing
  solutions that cover
• digital brand positioning
• digital advertising
• website design
• lead generation
• reputation management
• content marketing and more.

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Connect with us

• 020 46304200 91 8744819236www.intericsdesigns.
  com www.intericsdigital.com