Title: Office of Distance Learning Old Dominion University Enrollment Management
1Office of Distance LearningOld Dominion
UniversityEnrollment Management
Transfer Committee Presentation September 29,
2008 Chesapeake Room, Webb Center, from 1000am -
1130am
2Vision
- The Office of Distance Learning (ODL) will be the
premier provider of technology-based courses and
programs that improve individuals lives, their
communities, and the world.
3Distance Learning Mission
- The Office of Distance Learning advances the
universitys strategic plan by EXTENDING
OPPORTUNITIES to learners and organizations
worldwide that are similar to those experienced
by on-campus students. ODL provides leadership
and support for cutting-edge technical
infrastructure, innovative educational offerings
and engaging teaching methods, high-quality
faculty development and support, relevant
research and scholarly activity, outreach and
support for students, and entrepreneurial
ventures.
4Distance Learning Mission
- OUTREACH SUPPORT
- Where we recruit?
- Virginia Community College System
- Washington State
- Arizona
- Military Bases
- Counties Regional Level
- Schools
- Economic Development Offices
- Businesses
- Government
- Corporate Partners
- Service Organizations
5EXTENDING OPPORTUNITY
Unique Competitive Advantage Where we recruit?
6VCCS, High Schools, School Divisions, Businesses,
Service Organizations, Economic Development,
Government
7Distance Learning Mission
- Enrollment Management
- Overview
- Recruitment
- Annual Enrollment Generation Plan
- Monthly Activities Calendar (300-400
inquiries) - Weekly Prospect Contact Tracking and Follow Up
(240-360 face to face meetings) - Admission and Enrollment Report Analysis (40-50
applications for Fall) - Activity Report (Benchmarking and
Organizational Learning) - Retention
- Degree Audit
- Advising for Academic and Student Success
- Student Services
- Career Management Services
- Graduation and Post Graduation Planning
- Data Driven Decision Making
- Continuous Improvement
8Distance Learning Mission
- Enrollment Management
- Step 1
- Recruitment
- Annual Enrollment Generation Plan
- Overview
- Strategic Intent and Objectives
- Host Site Summary
- Community Summary-employers, demographics,
- Competitor Analysis
- SWOT Analysis
- PRIMARY OUTCOME
- Activities Calendar-budget and resource
allocation.
9Distance Learning Mission
- Enrollment Management
- Step 2
- Recruitment
- Monthly Activities Calendar
- Activity, Purpose, Cost, Outcome
- Community College/Host Site Events
- Community Events
- Mailings and Targeted Follow ups
- ODU Student communications
- Other (presentations/events/opportunities)
- PRIMARY OUTCOME
- 30 Contacts per month
- 75 face to face meetings
10Distance Learning Mission
- Enrollment Management
- Step 3
- Recruitment
- Weekly Prospect Contact Tracking and Follow Up
- Contact Tracking Spreadsheet to assess How
they heard? - Training on most effective methods to respond
to walk ins, phone calls, emails, info. Tables,
and appointments. - Face to face transfer admission meetings is our
primary objective (goal 240-360 per year)
11Inquiries for Academic Year 07-08 Undergraduate
Inquiries
12Inquiries for 07-08 How they heard about ODU
13Distance Learning Mission
- Enrollment Management
- Step 4
- Recruitment
- Admission Reports enable sites to track progress
and drive early registration. - Enrollment Report Analysis enable sites to
assess Enrollment Generation Plan success by
program, degree vs. non degree, and preferred
delivery method. - Activity reports are completed each semester and
used for benchmarking, idea sharing, and
organization learning/continuous improvement.
14REPORT CARD- How did we do? Enrollment Analysis
15SCH Enrollment by Delivery ModeNancy Cooley,
Ph.D.Vice-Provost for Distance
LearningProductivity Efficiency Results
Presentation
16DL Contribution to University BudgetTuition Net
Revenue Nancy Cooley, Ph.D.Vice-Provost for
Distance LearningProductivity Efficiency
Results Presentation