Bulk SMS Market Analysis | CMI

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• Coherent Market Insights
• Market Research and Business Consulting Services
• https//www.coherentmarketinsights.com/
• COVID-19 Impact Tracker

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BULK SMS MARKET ANALYSIS

• Bulk SMS Marketing Services Market Report, by
  Component (Software and Services), by Deployment
  Type (On-premise and SaaS), by Enterprise Size
  (SMEs and Large Enterprises), by Terminal Type
  (Mobile-based and Desktop-based), by Type of SMS
  (Transactional SMS, Promotional SMS, Alert SMS,
  and Personalize SMS), by End User (Advertising
  Event Management BFSI, Cab Aggregator, Media
  Entertainment, Retail, Hotel Resorts, and
  Others), and by Region (North America, Europe,
  Asia Pacific, Latin America, and Middle East
  Africa) - Size, Share, Outlook, and Opportunity
  Analysis, 2019 - 2027

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• Bulk SMS services refer to sending a large number
  of SMS to customers, who are interested in
  products or services of a particular company.
  Currently, many organizations across the globe
  are using bulk SMS services to send information
  about their businesses or brands to mobile phones
  of targeted audiences, who have shown interest in
  companys products or services before. This bulk
  SMS marketing service includes SMS message,
  single messages, interactive messaging, etc.
• The global Bulk SMS Marketing Services Market is
  expected to witness significant growth during the
  forecast period (20192027).

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Market Restraints

• Data security concerns in cloud-based deployment
  is one of the major factors that is restraining
  growth of the market. Cloud-based deployment
  solution stores highly sensitive data related to
  customers financial details and contact details.
  In case of hacking, breaching of these data would
  cause huge loss to the organization.

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Figure 1. Global Bulk SMS Marketing Services
Market Share (), by Region, 2027
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Statistics

• North America is expected to be the largest and
  fastest-growing region in the bulk SMS marketing
  services market during the forecast period, owing
  to increasing adoption of bulk SMS marketing
  services by SMEs and large organizations in the
  region, for communicating with customers.

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Market Drivers

• The market growth is majorly attributed to
  increasing adoption of bulk SMS services by small
  and medium organizations for marketing their
  products. Moreover, rising usage of SaaS-based
  bulk SMS software is boosting the market growth.
• In addition through various rules and regulation
  U.S. government is regulating the bulk SMS
  marketing services in the region. This rules and
  regulations are intended for protecting the
  privacy of the customer, and the inconvenience
  which may cause due to large of number of SMS.
  For instance, all SMS messages in the U.S. are
  monitored by the Cellular Telecommunications and
  Internet Association (CTIA) The Wireless
  Association. This organization closely monitors
  the senders ID, message format, message content,
  and message frequency of bulk SMS, which is
  intended to protect the customers' privacy.
• Moreover, the presence of large manufacturers
  such as Apple Inc, Dell, and service providers
  such as Amazon.com, Inc and Netflix are expected
  to boost the market growth in the region over the
  forecast period.

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Figure 2. Global Bulk SMS Marketing Services
Market Share (), By Type of SMS, 2027
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Segment Information

• Among type of SMS, transactional SMS segment is
  expected to exhibit highest growth rate over the
  forecast period, owing to increasing
  transactional messages across all end-use
  industries such as e-commerce, hospitality, BFSI,
  and education. In the healthcare sector,
  transactional messages are used for reminding
  patients about appointments, health check-up,
  pending mediclaim, vaccination alerts, and
  others. Moreover, real estate builders use bulk
  SMS software for sending alerts about
  registration details, maintenance updates or
  project updates.
• In addition, retailers or online delivery
  partners use bulk SMS service for updating
  customers about their orders, product launches,
  discounts, promotions, and other details via SMS.
  Automobile dealers use bulk SMS software for
  keeping customers updated about the scheduled
  service, upcoming launches or payment reminders.

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Market Opportunities

• Among deployment type, SaaS segment is expected
  to exhibit highest growth rate over the forecast
  period, as it requires lower cost and less time
  for installation as compared to on premise-based
  deployment option. Furthermore, organizations
  operating in various industries are shifting
  towards SaaS-based deployment option, as it
  decreases the risk associated with cash flow
  oversight, increase productivity efficiency,
  and provides improved reporting and analytic
  capabilities. For instance, according to Coherent
  Market Insights analysis, in 2017, SaaS-based
  services generated revenue of US 59.35 billion
  globally and is expected to increase up to US
  114.6 billion by 2021.

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Competitive Section

• Some of the major players operating in the global
  bulk SMS marketing services market include
  agilecrm.com, Bitrix, Inc, Celerity Systems (Pty)
  Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd.,
  Exotel Techcom Pvt. Ltd, IMImobile, King Digital
  Pvt. Ltd., MessageBird, Osumare, SendPulse, Text
  Marketer, TextMagic Ltd, and others.

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• Reference https//www.coherentmarketinsights.com
  /market-insight/bulk-sms-marketing-services-market
  -3117

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About Us

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• What we provide
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• Coherent Market Insights Pvt.Ltd.
• Address 1001 4th Ave, 3200 Seattle, WA 98154,
  U.S.
• Phone [phone]
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