Trademarks

1
Trademarks
2
(No Transcript)
3
Trademark Suit

• What company has been bringing trademark
  infringement suits over its back pockets?

4
(No Transcript)
5
You See a Problem With Trademarks Here?

• Majerovitz said Chucky Cheese employees quickly
  shut down the arcade games and carried large
  ziplock bags out of the kitchen and threw them in
  a dumpster in the alley.

6
Trademarks

• Tanzania Loses Name To Tanning-Salon Chain
• http//www.theonion.com/content/node/29405
• I'm Trademarking "Trademark
• http//journalism.berkeley.edu/projects/biplog/arc
  hive/001021.html

7
Trademarks

• Fox News loses attempt to block satirist's book
• http//www.cnn.com/2003/LAW/08/22/fox.franken/
• Use Google, but please don't "google," search
  engine says  
• http//seattletimes.nwsource.com/html/businesstech
  nology/2003178630_google06.html

8
You Can Tivo It, But Media Can't

• According to Drudge, digital video recorder
  leader TiVo is sending news organizations
  cease-and-desist letters, asking them not to use
  the word "Tivo" as a verb. Obviously, it cannot
  keep users from using it, and I doubt the
  company would want to even if it could. The
  factor at play here is the trademark-law
  provision that says that if a company doesn't
  defend a trademark sliding into use as a verb, it
  loses rights to it all together.

9
You Can Tivo It, But Media Can't

• So as you pull up the ZIPPER of your SPANDEX
  running suit and ride the ESCALATOR down to the
  TARMAC, keep in mind that these were all
  trademarks lost to the "genericized" use of the
  word. Also on that list is HEROIN, formerly a
  pain reliever registered by Bayer.
• http//poynter.org/column.asp?id31aid75620

10
Trademarks

• From the Fredricksburg Free-Lance Star stylebook
• Heres an abbreviated list of federally
  registered trademarks and service marks. This
  list is adapted from one prepared by Columbia
  Journalism Review. All copy editors and news
  editors have complete, current trademark lists on
  their desks.
• http//stylebook.fredericksburg.com/

11
Trademarks

• That checklist was adapted from the International
  Trademark Association's checklist of about 3,000
  registered trademarks and service marks.
• http//www.inta.org/index.php?optioncom_trademark
  checklistfuncdisplayItemid0catid123getconte
  nt1temid132
• Also, keep in mind that every media venue should
  have a trademark dictionary in the newsroom.

12
Trademarks for Dunderheads

• http//poynter.org/content/content_view.asp?id644
  12
• (By the way, just recently, the U.S. Trademark
  Trial and Appeal Board ruled that the term
  "Realtor" referred exclusively to members of the
  National Association of Realtors. Not everyone
  who's a real estate agent is a "Realtor.")