10 Ways to Increase your Salon Appointment Booking (1)

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10 Ways to Increase your Salon Appointment
Booking
www. mydigisalon. com
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1. Get Your Salon
Visible on the Search
Result Page Just type Salon Near me on google
and check what pops up in the results. If your
salon is not what comes on the first page, it
will simply not exist for people. You will miss
out on potential new clients within your
vicinity.
Therefore, before you do anything else, make sure
you get SEO basics and page rankings sorted for
your website to pop up in the top results along
with google reviews.
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2. Enable Online
Salon Appointment
Booking Salons spend hours trying to manually
administer appointments. But more than 65 of
people prefer to book appointments online. If
you are also stuck in the vicious circle of
administering booking manually, you need to
invest in a good salon app that can help you
manage booking online. Not only that, it can
help you keep a track, automate reminders, share
offerings, monetize spaces to advertise your
products or sponsors.
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3. Run a Salon
Newsletter Newsletters are effective in
maintaining good relationships with your
clients. It will help you build trust if you do
it right. Start your salon newsletter asap. You
can find templates and tools online that can
help you automate everything. E.g. My digi Salon
app, well handle all the technical work. You
can even get some ideas about what you can add
in your newsletters.
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4. Get Your Salon
Setup for Success
on Social Media Well getting on social media is
no surprise these days. Everybody is on it, and
you need to be there, too. But instead of just
spending time but posting daily on getting no
engagement, you need to work on your social
media strategy to increase your followers.
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5. Ensure
Consistent Salon
Branding From your logo, your staff, brand
colors, website, social media profile to your
newsletters, everything communicates. Make sure
that all these touch-points reflect who you are,
what you stand for and what you offer to your
clients. Be consistent and establish your hair
salon business with professional branding and
luxurious branding.
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6. Paid promotions
like Facebook Ads
and Google Ads Run paid advertisements to reach
out to new clients within your vicinity.
Facebook ads are a good place to start to help
you get more visibility and salon appointment
booking for your salon. We are not talking about
promoting or boosting your posts, but rather
advertisements campaigns that can help you track
your progress. You can also work on search and
display ads on google ads to get more clients.
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7. Hire a Salon
Influencer Getting influencers to promote your
salon services is a good strategy to improve
digital marketing for salons. They already have
a lot of followers so you can reach out to
potentially thousands of people with just one
post or video. It also makes your brand more
reliable in clients eyes when they see their
favorite influencer promoting services they
trust.
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8. Drive Sales by
Leveraging
Seasonal Events Seasonal events are quite
effective in getting people on board. Try
leveraging people with special discounts and
coupon offerings during this time but try to be
smart about it. E.g. Black Friday sale,
Christmas, Mothers day, ValentinesDay, you can
give 30 off on the second appointment. It will
make sure that customers come back for more
services.
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9. Add-On
Express Services Make sure you keep express
services on the menu to build a good clientele.
It will not only help you upsell but also work
as a marketing technique to make users aware of
other services available in your salon. E.g.
back massage after a waxing session or hair spa
after a coloring session. This works as wonder
for your salon appointment booking.
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10. Client Loyalty
and Referrals ive extra benefits to your loyal
recurring customers for a healthy long and
trusted relationship with them. You can also
work on a referral program where the clients can
get new customers on board for you and you can
give them special discounts or gift coupons to
redeem in return. Word of mouth still works like
a charm, use it if you can.
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Reach Us

• www.mydigisalon.com
• mydigisalon_at_gmail.com