So, now, you know why it makes sense to always figure out off-page SEO when it comes to developing a holistic seo india strategy. – PowerPoint PPT presentation
Title: SEO India- An informative guide on off-page SEO
1 SEO India- An informative guide on off-page SEO 2
Search Engine Optimization, which is commonly known as SEO, is a very vast concept.SEO holds a wide range of on-page as well as off-page SEO practices that help businesses grow their online presence by leaps and bounds. Let us dig deeper into off-page SEO tactics that you can use to make your business stand out.
What exactly is off-page SEO?
The efforts taken outside of the website to win top rankings count as off-page SEO practices. There are many factors that are taken into consideration by Google before deciding on the rank of a particular web page. Link building is just a part of the strategies that help attain the desired rank. The ultimate aim of adopting off-page SEO is to positively impact your page ranking on the Internet.
Boosting a page requires well-thought strategies. Most companies that fail to attain top Google ranking commit the mistake of overlooking internal-page linking.
Top key strategies for improving the structure of your websites internal links are explained below
Tapping the most linked-to pages
A fresh internal-linking strategy must be initiated by visiting the open-site explorer. On the platform, check for the list of most linked-to and the most authoritative pages on the desired website. Theoretically speaking, the identified links make the widest repositories containing link equity. So, your goal is to harness and properly distribute the mighty flow of link juices to your website. Interlinking target SEO landing pages
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Scaling link-building initiatives makes sense. When you interlink your different SEO landing pages to a website, you powerfully scale. The thing is, whenever you build an inbound link to any SEO landing page, the link equity trickles down to other SEO landing pages. So, multiplying your efforts is quite simple and natural this way. What is the best way of interlinking your SEO landing pages with one another? It is undoubtedly done by adding a range of related links right at the end of your main page, or you can even add these related links in a sidebar. Dropping links on the home page
The fact of the matter is that the home page is among the most linked pages on your website. So when it comes to harnessing link equity, linking to your home page has to be your chief target. And if any page gets internally linked to your homepage, then it sure sends a pretty strong signal to search engines. However, organizational politics can most of the times makes it super challenging to add any link to your home page. In case you are facing resistance when it comes to adding links to your home page, then you can make sure to sell the concept that those internal links will always live below the fold in a discreet location or in a sidebar. That way, you will always make the existence of these links quite discreet, to begin with. Doing basic on-page SEO
Even while preparing your off-page SEO strategy, you have to make sure that the focus remains on on-page SEO as well. So, here is the thing When you do on-page SEO, you make sure that Google does not think that your site is one big neglected portal. The reason why many top authority sites are no more ranking on top SERPs is plain and simple They are not emphasizing enough on on-page SEO. So, never downplay the importance of on-page SEO.
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Wrapping it up
So, now, you know why it makes sense to always figure out off-page SEO when it comes to developing a holistic seo india strategy. Let us know in the comments below that which of these off-page SEO strategies resonated with you the most.