SoftwareasaService Outof thebox solutions for the SMB marketplace

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Software-as-a-Service Out-of- the-box solutions
for the SMB marketplace

• Enabling Software as a Service

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Contents
Contents

• SMB Business Needs
• Communication Collaboration Benefits
• Communication Collaboration solution
• Products
• Marketing
• GTM

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Communication Collaboration impacts on your
capabilities, no matter the size of your business

• Basic Business Needs

• Where is that document located? e.g. legal
  department
• I lost of track of this after I passed it onto
  Bill e.g. help desk
• I waste a lot of my time retrieving content that
  I need for presentations e.g. marketing
  department
• I cant see how my new product launches are
  performing with my customers e.g. sales
  department
• I often hear Ill get back to you on this but
  important issues end up never being decided on
  e.g. operations dept.

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CC benefits are significant and immediate
Communication Collaboration Benefits

• Increase worker performance by connecting people
  to processes to information
• Real time information to what you need to know
  empowers workers to make effective decisions
• Better internal controls with secure access to
  information, based on user roles and permissions
• Improved communication and teamwork with
  centralized view of information and automated
  processes
• Mobility agility with access to information
  from multiple devices and locations

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The Software-as-a-Service platform and products
streamlines and simplifies the way you work

• Communication Collaboration Solution

• Immediate availability, on-demand
• no software to buy or install
• platform and products are entirely thin-client,
  available over browser
• Access a catalog of products and solutions to
  choose from
• SaaS products are Business Packs that are
  seamlessly woven together
• user himself tailors solution to his own needs by
  assembling business packs
• Pre-packaged business processes that automate
  information flow and everyday tasks
• packaged processes automate common everyday
  activities that most business users are already
  familiar with

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The Software-as-a-Service platform and products
streamlines and simplifies the way you work

• Communication Collaboration Solution

• Create Team Sites allow workers to create with
  one-click web-sites for communication and
  collaboration with other employees external
  partners
• Create Personal Workspaces configure sites to
  users profile and information sharing settings
• The layout design of the site personalized
  look and feel
• The type of content that it displays including
• Information shared and restricted to a set of
  users, including Documents, that are part of a
  business process e.g. Case Management process and
  Customer support team
• Basic content such as Calendar, Tasks, Blog,
  document lists
• Any type of content and information that user
  wishes to publicly share

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The Software-as-a-Service platform and products
streamlines and simplifies the way you work

• Communication Collaboration Solution

• A single view of all your information aggregate
  content from various sources including
• Files and documents from Users PCs
• Information from databases, back end systems and
  other applications
• News articles, Blogs and RSS feeds
• Anywhere, anytime access to site and information
  from various locations and devices including
• Online via browser from PC, PDA or Smart Phone
• Offline via folders in MS Outlook

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• Communication Collaboration Solution

Example Henry Tompson needs to collaborate with
other departments to resolve a defective goods
problem with a customer, Jane Harrison at Ajax
Unified Communications And Collaboration
Business Intelligence
Enterprise Content Management
Alerts to team members
Website and Security Framework
Business Data Catalog
Open XML File Formats
Extensible UI
Workflow
Search
Secured, Well-Managed Infrastructure
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• Communication Collaboration Solution

Example Henrys alert for the case has been
posted on all of the members personal sites
Unified Communications And Collaboration
Business Intelligence
Enterprise Content Management
Website and Security Framework
Business Data Catalog
Open XML File Formats
Extensible UI
Workflow
Search
Alert to personal dashboard of a pending case
that needs attention
Secured, Well-Managed Infrastructure
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Strategy provide answer to common, every day
business needs with targeted, pre-packaged
solutions
Products

• Products are pre-packaged, out of the box
  processes called Business Packs that can be
  used as a
• stand alone solution
• building blocks for user to assemble his own
  solution
• Business Packs are focused on CC rather than
  implementing complex, end to end solutions
• Business Packs are short-term processes answer
  specific needs that back end and ERP systems
  arent flexible enough to handle
• Companies need ready and easy to implement
  solutions
• SMBs cant afford the complex, on-site deployed
  solution
• LEs divisions and departments struggle with IT
  for a quick, fast solution to their needs

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Example of Business Pack scalability
Products
As users add business packs, a simple process
scales to an extended solution e.g. CRM, ECM,
Project Management etc
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Business Packs are fast, ready to implement
solutions
Products
All business packs are thin client applications
running over browser
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Business Packs are fast, ready to implement
solutions

• Products

• Q2-Q3 available business packs
• Partner Relationship Management
• Retail in-store promotions
• Quote and Proposal
• Staff manager
• Marketing campaign
• Call center
• Event planning
• Asset management
• Member associations

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Marketing Key Messages

• Marketing

• Try it and Use it NOW
• all you need is internet access and browser
• select ready made business packages that fit your
  specific needs e.g. I need to manage my customer
  cases
• Pay for it as you use it
• monthly, no-risk subscription
• Protect your vital information and documents
• document management and repository archive
• Drive improvements and cost savings into your
  business
• - simplify management and develop teamwork
• Be always connected to your vital information
• access information from any location and various
  devices

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Marketing issues
Marketing

• Security concerns short processes expose a
  limited set of data (account, products etc) and
  reduce security concerns
• lowers data privacy and theft issues
• when short term processes are closed, documents
  are archived to offline folders
• when users are comfortable with hosting a limited
  set of data, users may gradually increase the
  footprint to a fuller solution by adding
  business packs
• Market segments targeted SMBs, mid-market
• Partners hosting partners offer a fully managed,
  turnkey solution to their customers work with
  Cyscom on demand generation and roll-out strategy

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Go-to-Market target customer base and verticals
with a well understood and valuable proposition

• GTM activities

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Joint Go-to-Market activities

• GTM activities

• Market research
• online survey to identify customer base and most
  pressing needs
• tailor products and offering to maximize customer
  response
• Demand generation
• Direct marketing activities to customer base
  e.g. email campaign, tele-marketing
• Hosted Free trials
• Maintain contact and engage customer during free
  trial period
• PR activities
• engage and develop early adopters in key
  verticals
• utilize customer success story in marketing
  efforts

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Call to Action

• Partnering with Cyscom

• Determine if the Software as a Service
  opportunity fits into your strategy
• Realize the size of the opportunity and your
  market advantage
• Engage Cyscom as an experienced and ready SaaS
  technology partner
• Focus on short term, realizable goals to
  establish some early wins and a success story
• Contact Prem Couture, prem_at_cyscom.com
• Visit http//www.cyscom.com to learn more