One House, Many Windows

1
One House, Many Windows
2
Communication

• Reshaping very fast
• Disney bought ABC, CBC and Viacom merged
• Different media platforms for same piece of
  content

3
In 1989, Warner merged with Time

• Not much in common
• Asset fitted together reasonably well
• Publishing and movie, little in common (at that
  time)
• Culture clash
• Large egos

4
An Improbable Visionary

• Mr. Levin, worst public speaker
• Investing heavily in upgrading the companys
  cable infrastructure instead of content
• Time Warners debt grew and its stock price
  suffered

5
TBS Bought MGM in 1986

• Financially difficulties
• TBS and Time Warner
• People were not optimist about the merger between
  TBS Time Warner
• It worked out fine

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7
Connective Issue

• Cable networks buy material from Warner and use
  Times publishing assets
• New revenue streams and strengthening brand
  recognition
• Batman in many different ways

8
Connective Issue

• Turner cable systems were able to add value to
  Warner Time content
• Warner and Time distribution platforms could
  enhance Turner content
• Movie shown on different media
• Content does not get the best distribution or
  distribution network does not get the best content

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AOL and Time Warner

• One more media?
• Cultural different? Time for AOL to change?