Conference Content Business Update

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Conference Content Business Update

• POCO, 18 July 2009
• Kevin Dresely
• Sr. Manager, Conference Content Management

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How We See the Conference Publishing Evolving

• The Conference industry is changing new content
  to consider
• Adding multi-media and other social elements
  (on-site blogs, wikis, etc.)
• Virtual sessions
• Conference publishing is changing
• On-site bound proceedings giving way to
  CD-ROM/flash drives or online access
• Additional forms of content (keynotes,
  multi-media, etc.)
• Consumption is changing
• Elimination of printed, bound volumes
• Online access
• Print-on-Demand
• Direct search vs. browsing

What are you being asked about?
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Conference Content Value Stream
Services to Organizers and Authors
Income to IEEE on the sale of Content
Conference Organizers and Event Participants
(Operational Focus)
Conference Proceedings Consumers (Sales Focus)
Conference Content Business
High Quality Conference Content
High-Quality, Peer Reviewed Content
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Conference Content Business Objectives

• Ensure that IEEE is perceived as the premier
  place to present and publish leading-edge
  conference content which attracts authors and
  strengthens your conference
• Ensure that IEEE Xplore, and other IEEE related
  delivery channels, are the premier place to
  access leading-edge conference content which
  drives broader exposure and referencing
• Ensure the highest quality of information content
  possible

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Conference Organizers Customer Needs
Event
Conference Organizers

• Objective Organize and conduct a successful
  conference
• Needs
• Tools and expert assistance in preparing content
  for publication
• Clean, simple process to publishing proceedings
• Guidance on how to work effectively with the
  Conference Publications Program
• Reduced time commitments
• Better use of scarce volunteer resources
• Consistency and continuity in publishing
  proceedings

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Event Participants Customer Needs
Authors
Attendees
Exhibitors
Marketing Partners/ Patrons
Event

• Objective
• Get their work accepted at a well-respected
  conference and published
• Needs
• A clean, easy way to submit papers to a
  conference
• Support in formatting papers for final submission
• Real-time feedback and interaction around their
  topic
• Wide distribution of material

• Objective
• Valuable, visible and educational conference
  experience, easy to register and attend, valuable
  program
• Needs
• Ease of registration
• Smooth conference operation
• High quality networking opportunities

• Objective
• A well run, well attended conference at which to
  generate customer leads
• Needs
• Ease of registration
• Smooth conference operation
• High attendance at the conference
• Good exhibit space

• Objective
• A well run, well attended conference at which to
  increase brand awareness and generate customer
  leads
• Needs
• High attendance at the conference
• Ample marketing opportunities to get their brand
  message out
• Smooth conference operation

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Conference Proceedings Acquired(by conference
year all supported in IEEE Xplore)
954
831
722
635
527
463
421
392
384
356
364
346
296
() Titles published by Computer Society for
non-IEEE meetings
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Conference Content Initiatives for 2009

• Meetings and Conferences Business Strategy
• Timeliness of proceedings in IEEE Xplore
• Improved Organizer Support/Web Re-design
• Support overarching web design efforts
• Coordinate across multiple IEEE efforts to
  support conference organizers
• Quality Improvements
• Initial content from the conference
• Correcting errors after posting
• No-Shows policy implementation

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Timeliness - Driving Continued Improvement

• Timeliness from the content end date until
  presentation in IEEE Xplore reduced dramatically
  since 2005 (average for ED-supported societies
  from 134 days to 21 days)
• Quicker posting enables you to close out your
  conference sooner
• Interest peaks right after the conference
• Plans under development to further improve
  overall timeliness
• Developing process for Conf Pubs to close out
  long past-due conferences
• Involving sponsoring organizations more
  completely in addressing the delays

10
Improved Conference Organizer Support

• Improved web experience being deployed
• Simplified access through landing page
• Activity-based structure
• Better integrated into overall Conferences web
  experience on IEEE.org
• Updated publications information in Conference
  Organizers Manual
• Partnering with other organizations for tools and
  services (PDF eXpress, etc.)
• Education and training at Panel Of Conference
  Organizers (POCO)

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Conference Publications Quality

• Best practices guidelines developed for Technical
  Program
• Recommendations being developed by several Ad-Hoc
  Committees to help improve paper review and
  quality
• Addressing quality issues
• Developing guidelines for correcting known issues
  of papers posted in IEEE Xplore
• Poor quality images
• Incorrect titles, author names, etc.

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No-Shows Policy

• Policy approved in November 2008 to allow
  conferences to withhold presentation of papers in
  IEEE Xplore if an author is not present at the
  conference
• Decision under the control of the conference
  organizer
• Requires that all papers must be submitted to
  IEEE
• Processes and procedures under development to
  implement the policy
• Organizer instructions on how to flag no-show
  papers
• Xplore information to explain why some papers may
  not appear
• Updating and communicating author and conference
  organizers responsibilities

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