Statement:

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7
Fact Sheet
TRAVEL SECTOR
Statement Offering millions of the best deals
to a year-round travel audience, Yahoo! UK
Ireland has an enviable audience for Travel
advertisers wishing to deliver innovative
marketing campaigns to their core target. Contact
us at sales_at_uk.yahoo-inc.com
YAHOO! HAS THE REACH TO HIT YOUR
TARGET
PORTRAYING THE YAHOO! TRAVELLER (monthly Y!
user) Y! user is more likely than the average UK
Adult to 85 Book flights/holidays online
29 Have travelled by air in last 12 months
17 Have been on 2 or more holidays in last 12
months 131 Refer to the web before making a
purchase 27 Consider going to Paris for the
day 28 Be interested in other cultures
Your target?
4.6m Took 2 or more holidays in last year (38)
6.3m ABC1, Family Income gt25k (52)
8.6m ABC1, aged 15 (70)
12.3 million users
YAHOO! - HOME TO HIGHLY ACTIVE TRAVELLERS
Yahoo! users enjoy 20,000 weeks holiday/
year, compared to 5,000 by AOL and 10,000 by MSN
users Yahoo! has a higher population of frequent
AND high spending holidaymakers than Friends,
ITVs Airline The Sun, BBC Radio 1 and Teletext
users Yahoo! users are twice as likely to fly
on business than the average UK adult
SOURCE Survey GB TGI 2002 Winter (Oct 2001 Sep
2002) - pop