Saraf Furniture

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An Exclusive Solid Sheesham Wood
Furniture Online Store
insaraf.com
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• Mass affordability Exclusivity to
• SOLID SHEESHAM WOOD FURNITURE
• ALL INDIA, with LIFETIME Warranty

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• WHAT WOOD / MATERIAL IS IT MADE OF?
• IS THE PRICE RIGHT ?
• EXCLUSIVE SOLID SHEESHAM WOOD FURNITURE, AND
  NOTHING ELSE
• DIRECTLY FROM FACTORY TO CONSUMER, MOST
  AFFORDABLE PRICING

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Factory
Shop
YOU
Marketeer
Dealer
Example DURIAN, ZUARI, SPACEWOOD
Marketeer
Factory
YOU
Example PEPPERFRY, FLIPKART, FABFURNISH
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Marketeer
YOU
Factory
Example URBANLADDER , WOODENSTREET
Factory
YOU
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• Exclusively made in Solid Sheesham Wood.
• Lifetime Warranty
• Price Transparency to consumers thus more trust.

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TARGET

• Every Household with means to
• Digital money / banking

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SIZE

• Currently 50 of Indian Online Furniture market
  is in 6 cities ( where INSARAF almost all
  competition delivers )
• Currently 80 of Indian Online Furniture market
  is in 46 cities ( where INSARAF and a very small
  faction of competition delivers )
• The Rest 20 is where ONLY INSARAF delivers
• Thats 20 of a 1.3 BILLION USD INDIAN ONLINE
  FURNITURE MARKET

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Price Transparency
competition
Exclusivity ofSolid Sheesham Wood Furniture
Lifetime Warranty
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Customer Acquisition Strategy

• EDUCATING THE MASSES ABOUT SHEESHAM WOOD
• ENHANCE REACH WITH INFLUENCIAL CONTENT ON
  CONVENTIONAL AND NON-CONVENTIONAL MEDIUMS.

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Existing Stores

• Bangalore Kalyan Nagar
• Hyderabad Gachibowli
• Surat Vesu
• Delhi MG Road
• Rajasthan Sardarshahr

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Upcoming Stores

• Mumbai
• Pune
• Dehradun
• Chennai

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Social Impact

• Indigenous Product