How Can Media Managers Influence Faculty to Use More IT

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How Can Media Managers Influence Faculty to Use
More IT?

• Pal V. Rao, Ph.D., CDP
• Dean of Library Services
• Laura M. Rao, MBA, CDP
• Instructor, Computer Information Systems
• Central Missouri State University

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Technology

• The systematic application of scientific or
  other organized knowledge to practical tasks
• John Kenneth Galbraith, The New Industrial State.

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Instructional technology

• The systematic application of scientific or other
  organized knowledge to practical
  teaching/learning tasks

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U.S. Commission on Instructional Technology

• a systematic way of designing, implementing and
  evaluating the total process of learning and
  teaching in terms of specific objectives, based
  on research in human learning and communication
  and employing a combination of human and
  non-human resources to bring about more effective
  instruction

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Emphasize core business

• Enhancement of teaching/learning through
  appropriate instructional technology

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Standard Oil of NY Study

• 
  Retention rate
• What they read 10
• What they hear 26
• What they see 30
• What they see and hear 50
• What they say 70
• What they say as they 90
• do something

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Glasser

• We learn
• 10 of what we read
• 20 of what we hear
• 30 of what we see
• 50 of what we see and hear
• 70 of what we discuss with others
• 80 of what we experience personally
• 95 of what we teach someone else

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Dales Cone of Experience

• Verbal symbols
• Visual symbols, Recordings, Radio
• Still pictures
• Motion pictures
• Television

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Dales Cone of Experience

• Exhibits
• Field trips, Demonstrations
• Dramatized experiences
• Contrived experiences
• Direct purposeful experiences

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Major factors for adapting and integrating IT
into curriculum

• Access to technology
• Convenience in using technology
• Rewards and recognition for using technology

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Access

• The conundrum
• Faculty need to tell us what they need.
• Faculty do not know what to ask for.

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Access

• Media managers need to take a proactive role as
  well as a reactive role.

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Access

• Proactive role
• insure that a variety of technologies are
  conveniently available
• let faculty select the technology appropriate for
  their discipline

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Access

• Reactive role
• continuously listen to the clientele
• know what communications tools work for your
  environment
• maintain hardware and software in optimum
  operating condition
• be sure students have access to the technology

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Convenience in using technology

• Be sure IT applications are simple to use
• Provide a stable operating environment
• Standardize on software being used across
  disciplines
• Invite user participation when changing or
  installing a new system

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Convenience in using technology

• Provide training when implementing a new system
• Provide on-site technicians
• Provide a back-up system
• Maintain a good support and repair facility

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Rewards and recognition

• Academy wants good teaching but rewards research,
  grants and publications.

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Rewards and recognition

• The extent of a media managers influence depends
  upon the managers status in the institutional
  hierarchy--faculty vs staff.

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Rewards and recognition

• Faculty status affords access to
• promotion and tenure process
• curriculum design process

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Rewards and recognition

• Acknowledgement letters to promotion and tenure
  dossiers
• Build comparative database on student learning

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Rewards and recognition

• Set up recognition activities for innovative use
  of IT
• certificates
• monetary rewards
• recognition lunches
• software grants

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Questions
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