E-Commerce SEO tips will make your Sale double

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6 eCommerce SEO Tips That Can Multiply your Sales
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Introduction

• There are hundreds or thousands of pages in an
  eCommerce website and optimizing each and every
  page can make you crazy at times.
• But, SEO for an eCommerce website is important
  too. If you don't overcome this challenge, you
  don't get traffic from search engines and that
  means no sales no profit. Reports from Selz show
  that 44 percent of online shoppers begin with a
  search engine.
• Therefore, ignoring SEO means moving your online
  business towards slow death!!!
• If you are overwhelmed with the idea of how you
  could implement the best SEO practices for your
  eCommerce website, just go through below tips
  which can definitely help you multiple sales over
  your online store.
• Thus, these tips make best practices need to be
  followed. So, Brace yourself as this 6 eCommerce
  SEO Tips which will help you do the job easily.

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Tips
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1. Unique Title For Product Page

• The biggest mistake which can be seen in
  eCommerce websites is duplicate title tags.
  Unique titles for product pages can help you in
  attracting the attention of search engines.
• The best way of doing that would be to create a
  title tag formula which includes Brand Model
  Item Name.
• You can also include the discount you are
  offering the product in the meta title. For
  example iPhone 5s at 15 discount
• Ensure that the title is not more than 70
  characters, otherwise, search engines may not
  display the entire title.

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2. Redirect URLs of Discontinued Products

• Redirecting the URLs of discontinued products to
  a relevant URL of your website is not only good
  for search engines but also adds to the shopping
  experience to your customers.
• The search engines also come to know that your
  old content has moved to a fresh page. Not
  redirecting the old pages to new pages can also
  increase your bounce rate.
• Thus, this would be the most crucial and
  important step which every online retailer should
  ensure that its done.

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3. Optimize Category Pages

• The keywords for category pages should be chosen
  wisely. For example, if you have a category page
  for luxury watches, ensure that the same
  keyword appears in the title tag of the category
  page but not the product pages.
• Otherwise, the category page may compete with the
  product pages. Moreover, product specific
  keywords can be used for product pages.

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4. Mobile Friendliness

• Ensure that your eCommerce store design is mobile
  friendly in terms of
• Flash objects should be avoided as that would not
  let your website load quicker
• Text should be readable without having the need
  of zooming
• Your website should not get scrolled horizontally
• User-friendly navigation structure is must.

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5. Rich Snippets of Product Pages

• Rich snippets cannot help in the ranking in
  SERPs, but it can definitely help in improving
  CTR.
• By using schema markups in an eCommerce website,
  you can increase the visibility of the product
  information in SERPs like price, reviews and
  ratings, events, etc., which can be extremely
  useful for your customers before they make buying
  decision.

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6. Breadcrumbs on Product and Category Pages

• Breadcrumbs on all the pages are required for
  search engine algorithm to navigate your website
  development easily and also for
  user-friendliness.
• Your customer can easily navigate your store if
  you have used breadcrumbs on your product and
  category pages.

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Thank you!
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