DIGITAL AGENCY DUBAI

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DIGITAL AGENCY DUBAI

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A Digital agency is an agency that provides strategic direction, creative design, and technical development for screen-based products and services to their clients. Scarlet, one of the top digital agencies in Dubai, is a full-service digital communication partner that delivers branding, development, marketing, media production, and analytics solutions to brands. – PowerPoint PPT presentation

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Title: DIGITAL AGENCY DUBAI


1
DIGITAL AGENCY DUBAI
By Scarlet Media https//www.scarletmedia.net/
2
  • A Digital agency is an agency that provides
    strategic direction, creative design, and
    technical development for screen-based products
    and services to their clients. Scarlet, one of
    the top digital agencies in Dubai, is a
    full-service digital communication partner that
    delivers branding, development, marketing, media
    production, and analytics solutions to brands.
  • Branding with Digital Agency
  • Your brand is your business, so when it comes
    to shaping perception, having a strong brand will
    help you connect with users in a crowded digital
    space. At Scarlet, one of the leading marketing
    agencies Dubai, we build digital-ready brands
    that are authentic, memorable, and deeply attuned
    to their audiences. We position your brand in the
    marketplace with our branding solutions, shape
    feelings surrounding your brand and convert users
    into advocates who would champion your brand
    which would increase your impact and reach.

3
  • Brand Development
  • As a part of our branding solutions, Scarlet,
    first helps your brand to define who you are and
    how to best express what sets you apart from the
    competition. After that we organize discovery
    sessions to get to know your key stakeholders and
    to get an in-depth look at your business
    objectives, then we carry out market research, to
    understand how to best position your new brand in
    the marketplace, and run user research to define
    your key customers and develop personas. Finally,
    we create a visual identity for your brand and a
    plan for how your brand will evolve.
  • Brand Strategy
  • Building a brand identity has always required
    strategic clarity. But today, great branding
    requires an unwavering focus on fostering
    authentic connections as you navigate changing
    touch-points, platforms, and trends. At Scarlet,
    a digital agency Dubai, our branding strategy
    focuses on four points being true to your core,
    connecting with your customers, distinguishing
    your brand from your competition and relating to
    the wider social context.

4
  • Brand Design
  • We will work to produce a logo that works
    seamlessly across all platforms from  Twitter
    to your annual report for your existing brand
    or help you define one for your new brand. Our
    designers at Scarlet can also help you extend
    your brands message through print and digital
    marketing materials.
  • Re-branding
  • For established brands, Scarlet, digital
    agency in Dubai, takes feedback from key
    stakeholders, such as users, customers, boards of
    directors and management to create a strategy
    that better positions you in the marketplace.
    This often includes brand definition, naming,
    tagline development, design, and implementation.

5
  • Marketing with Digital Agency
  • Online (Digital) Marketing
  • Social Media Marketing Dubai
  • The ability to reach consumers at every stage
    of their journeys has helped social media become
    the most powerful factor in their purchasing
    decisions. Social media has accelerated the speed
    of culture, and your brands ability in keeping
    up with pace of this environment is central to
    its long-term success. It is the reason our team
    at Scarlet uses data and insights to drive
    quality of the content we create and the
    efficiency of the messages we build. With this as
    our basis, we are able to forge memorable
    emotional connections that increase results
    across earned, owned and paid channels through
    Facebook Advertising, Youtube Advertising,
    Instagram Advertising or Twitter Advertising. We
    provide a range of social media authoring and
    posting services to help you directly or
    indirectly market your offerings through online
    social media.

6
  • Search Engine Marketing (SEM/SEO)
  • Search engine marketing (SEM) involves
    promoting web content through visibility in
    search engine results pages. SEM is accomplished
    through paid advertising as well as organic
    search engine optimization (SEO), a process that
    is aimed at achieving higher ranking in search
    engine results by adjusting the content, design,
    and coding. With SEM /SEO solutions you can get
    targeted traffic to your website, gain brand
    exposure or optimize your conversion rate
    depending on your goals. At Scarlet, a
    well-known digital agency in Dubai, we work with
    our clients to define target audiences and search
    terms. We also focus on appealing to those
    audiences in a manner that moves them towards web
    conversions. This means we use everything to
    gently steer web visitor towards completing an
    action that is aligned with desired results of
    our client.

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  • Content Marketing
  • Content marketing is the strategic approach
    that we can use to help you find, engage,
    entertain, educate and retain your key customers.
    Online users build trust with those brands that
    are providing genuinely valuable, extremely
    relevant and consistently engaging content.
    As Scarlet, as a successful digital agency in
    Dubai, we find the content your customers need,
    create the content that they will love, get your
    content in front of your customers, and track the
    success of your content in order to offer you a
    thriving content marketing strategy.

8
  • E-mail Marketing
  • E-mail marketing is an effective way of
    re-engaging your existing customers or website
    visitors by sending targeted and relevant
    messages straight to their inboxes. This form of
    marketing is a great technique for businesses
    that have repeat customers and helps to nurture
    leads for products and services. As a
    leading digital agency in Dubai,
    Scarlets full-service e-mail marketing always
    include a custom-designed e-mail template,
    professional copywriting services, and advanced
    analytics tracking and reporting. We build opt-in
    e-mail lists, design custom proven-template
    e-mail layouts, create custom e-mail contents,
    track and test your e-mail campaigns, and
    evaluate advanced e-mail marketing strategies for
    your brand.

9
  • Offline (Traditional) Marketing Dubai
  • TV and Radio Broadcasting Marketing Dubai
  • Television and radio broadcasting make up two
    of the most successful areas of marketing ever
    known. These foundational marketing tactics are
    far from forgotten and, as you know, are still
    quite beneficial to all types of businesses. Many
    web companies consider themselves to be a
    replacement for these tried and true tactics.
    At Scarlet, a leading digital agency in Dubai, we
    provide complete packages that allow television
    and radio professionals to upgrade their current
    offering and bringing their business into a
    robust and promising digital age.

10
  • Outdoor Marketing Dubai
  • Even though we live in a digital age, outdoor
    marketing is still successful because we see them
    everywhere we go, and also, it is very hard to
    miss an ad that is eight stories tall.
    At Scarlet, one of the innovative digital
    agencies in Dubai, we find the best locations and
    show sizes based on the daily effective
    circulation coverage of key trading areas,
    product distribution and demographic makeup of
    each market. Scarlet can help you determine the
    best place to reach your target outdoor audience
    whether it is traditional or digital billboards,
    bus shelters or bus wraps, bus and train
    terminals, airport dioramas, sports arenas,
    street and building advertising, and mall
    advertising.

11
  • Guerrilla Marketing
  • The goal of guerrilla marketing is to achieve
    maximum exposure for your brand or product at
    street level using innovative, unconventional and
    relatively low-cost, out-of-home marketing
    techniques. Those techniques include
    wild-posting, stenciling, street art, stunts, and
    more. Effective guerrilla marketing can also
    create earned media opportunities for your brand
    or even go viral making it a cost-effective
    part of your overall marketing plan. As Scarlet,
    as one of the most creative digital agencies in
    Dubai, UAE, we help you conjure up creative ways
    to reach your audience through graphics including
    pole posting, wheat pasting, large format,
    stencils, and street art, and more.

12
  •  
  • Content Development with Social Media Agency
  • Social Media Content Creation
  • At Scarlet, as a professional digital
    agency in Dubai, first step we take in every new
    social media campaign is to learn about your
    business. We identify what makes your brand
    unique, what type of content your target audience
    likes to consume and develop a content strategy
    with you to make sure our goals aligned with your
    expectations.
  • Original eye-catching viral content is
    everything. At Scarlet Digital Agency Dubai, we
    create and share content that is scroll-stopping,
    analytical, responsive, and strategic, all while
    helping you identify the places your message will
    deliver the most measurable returns. With our
    social media content creation services, we offer
    social posting guides, social activation
    concepts, sentiment-driven ideation, video and
    photo content, and ongoing content optimization
    to our clients.

13
  • Social Media Contest Management
  • We dont only develop regular content for
    your brand, but also viral content for your
    contests. With properly run contests we can
    create tremendous opportunities, visibility, and
    data for your brand. Specific promotions are
    intended to support the creative voice of your
    brand. They should bring an immediate return to
    the promotion and reach of your product or
    service.

14
  • Monitoring with Social Media Agency
  • Social Media Strategy
  • At Scarlet, we start monitoring your social
    media with a social media strategy. We produce
    creative and advanced social media strategies to
    build your brand, gain exposure and audience
    (i.e. customers). We analyze your social media
    space and determine the best approach to use and
    content to create for your target audience.
  • Advanced Social Media Analytics and Data
  • Like for every digital agency in Dubai, data
    is everything for us. We have invested in
    building our own advanced social media analytics
    platform. We collect data through our platform to
    decide what works and what does not for your
    brand, who your audience is, and most importantly
    how to get your ROI.

15
  • Social Listening and Sentiment Reporting
  • Social listening is crucial to successful
    brand management. By using tools and protocols in
    place to listen and monitor social media 24/7 we
    understand your brands social media space and
    your audience better. With special flags, alerts
    and ticket systems we gather everything about
    your brand from customer service issues, to
    positive or negative press, to conversations and
    more. We are on top of everything on your brands
    behalf.
  • Social Media Customer Service
  • At Scarlet, one of the best digital agencies
    in Dubai, your brands customers are important
    for us. We monitor and catalog inbound inquiries
    and issues, solve them or escalate them. We solve
    the problems of your customers to strengthen
    their relationships with your brand and gain
    their loyalty.

16
  • Social Advertising with Social Media Agency in
    Dubai
  • At Scarlet, as one of the top digital
    agencies Dubai, we offer social media advertising
    campaigns to our clients in Dubai, the Middle
    East, and Europe. Our digital agency in
    Dubai help your business grow brand awareness,
    relationships, and website traffic through
    Facebook Advertising, Youtube Advertising,
    Instagram Advertising, and Twitter Advertising.
  •  Developing Brand Awareness by Gaining Followers
  • Growing your followers on social media will
    help you increase your awareness with word of
    mouth. Our social media advertising services will
    help you increase your followers with relevant
    people. We will ensure that your followers match
    the demographics, interests, and behaviors of
    your typical customers.

17
  • Building Relationships aka Engagement
  • By building a strong connection with your
    audience through engagement, they will be more
    likely to buy from you. We will help you increase
    engagement (likes, comments, etc.) on your social
    media posts. The more engagement you have, the
    stronger your connection will be with your
    audience. Dubai is very social and as a digital
    agency Dubai, Scarlet uses this as a weapon to
    build its content artillery.
  •  Increasing Website Traffic
  • Increasing your website traffic will
    directly influence leads and sales. We will focus
    on developing social media advertising campaigns
    that drive high volumes of traffic to your
    website. To increase conversions, we can add
    retargeting ads to stay in front of recent
    website visitors.

18
  • Media Production with Digital Agency
  • Scarlet, as a digital agency in Dubai, offers
    a full-service media production that has the
    capability to manage your entire project from
    start to finish. Chances are good that your
    marketing strategy will include some combination
    of web, online advertising, TV, and radio. In all
    of these mediums, audio and video production is
    the key. Our in-house production team has created
    effective, successful projects because we truly
    enjoy bringing new innovative ideas to life. Our
    media production services include video
    production, film production, motion graphics, and
    15-second or 30-second social media ads.
  • At Scarlet Video Studio, we create contents
    for Facebook, Youtube, and Instagram, as well as
    for TV and mobile platforms. Our video production
    team creates compelling and impactful content for
    multiple platforms. Social video is different
    from web video, which is different from TV
    commercials. Our team can produce engaging videos
    for each.

19
  • At Scarlet, we first start with discovery, we ask
    questions to understand your target audience,
    then we strategize on who we target, how we
    target, and where we target. Once the strategy of
    the initiatives are decided on, we create all
    deliverables and matching expectations of budgets
    and timetables, and finally, when the production
    of the video is successfully done we implement
    the video to the broadcast, Youtube, websites,
    social, presentations, etc.

20
  • Analytics with the Digital Agency
  • A correct analytics set-up can be a defining
    factor in whether a digital campaign is
    successful or not. Your website is an extension
    of your brand and just like any part of your
    business, you should know how it is performing.
    Measuring its performance is important in
    ensuring your sales, marketing, and branding
    efforts that are gaining ROI and leading you
    towards your business goals. As Scarlet,
    a digital marketing agency Dubai, we are here to
    help you achieve a thorough understanding of your
    analytics and clear your path to a successful
    long-term strategy that matches your business
    strategy.

21
  • At Scarlet, as a part of our analytics solutions,
    we first systematically explore and assess your
    data analytics infrastructure, and align it with
    your key business objectives after which we help
    you to turn your data assets into a competitive
    advantage and measurable growth by customizing a
    data and technology framework. We then develop
    and implement advanced analytics solutions,
    accelerate and drive business impact by
    harnessing the power of advanced analytics and
    integrating it into your organization and
    finally, we help you capitalize on your data and
    technology investments by applying the scientific
    method for hypothesis testing and controlled
    experimentation.

22
  • Developing a Marketing Strategy with a Digital
    Agency
  • Mobile Marketing
  • With over 66 of people all over the world
    using their mobile phones to browse the internet,
    the importance of a responsive website is growing
    rapidly. 33 of internet users will abandon a
    site if website is not optimized for a mobile
    device. User experience is key to help improving
    your credibility, boost your conversion rates and
    increase customer retention. At Scarlet, one of
    the most experienced digital agencies in Dubai,
    we call responsive websites an investment for the
    future. It is not just an essential resource for
    today, but also for tomorrow.  Mobile use is only
    set to increase, and customers are expecting more
    and more from the brands and companies they
    interact with online.

23
  • Mobile App Development
  • Mobile technology and devices are being used
    more and more widespread every day and businesses
    are taking advantage of these platforms to reach
    their customers and improve their business
    operations. Mobile technology has made it
    possible to keep connected longer and in many
    cases all the time, as enterprises find
    themselves moving beyond the desktop to meet
    their customer and needs of their employees.
    At Scarlet, one of the most preferred digital
    marketing agencies in Dubai, we design, develop
    and deliver mobile apps across all major
    platforms, including iOS (iPhone iPad),
    Android, and Windows Mobile for your brand.

24
  • Mobile Game Development
  • Gaming and entertainment have become an
    essential part of the mobile and web industry,
    turning into a rapidly growing industry worth
    billions of dollars globally. Millions of
    smartphone users and tech-savvy people spend
    their time playing games on their mobile phones,
    laptops or tablets. As Scarlet, a digital
    advertising agency in Dubai, we have the ability
    to bring your ideas, characters, and games to
    life. With the support of our professionals, we
    develop and execute artistic ideas that turn each
    game into unique, amusing and unforgettable
    experiences.

25
  • Website Development
  • In the business world, information is
    critical and people will leave your website if
    they cannot find what they are looking for
    quickly or if it is too difficult to use.
    As Scarlet, one of the top digital agencies in
    Dubai, we focus on designing and creating
    websites that are functional and interactive for
    your brands customers. A websites ability to
    interact with its customers provides them with
    accessible information, which is vital on the
    web. Therefore, we create websites that are not
    just visually appealing with effective messaging,
    but also quite interactive to help your customers
    understand why they should choose your products
    and services.

26
  • Scarlet Media
  • SEO Agency Dubai
  • Address  Conrad Tower, 19th Floor, Opp World
    Trade Centre,
  • Sheikh Zayed Road, P.O. Box 5610, Dubai, UAE
  • Contact No  971-526998809
  • Website  https//www.scarletmedia.net

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