What is the future of anthropology

1
What is the future of anthropology

• Call 91-8700922126
• Email info_at_sapiensias.in

2
(No Transcript)
3
Anthropology is the study of human societies and
cultures. For the past hundred years or so, it
hasnt exactly been a booming business in the job
marketmostly a bunch of university professors
living in jungles, deserts, cities and villages
to understand and write about the lives of people
around the world. But thats all changed. Now
applied and practical applications are generated
in antropology.
4
Today, hundreds of anthropologists can be found
working for some of the worlds biggest
technology companies and design firms. What do
they do? Well, they talk to people, watch people,
think about people and they work with people to
help big companies create their next generation
of products and services. In the past 10 years,
anthropologists have played a role in the design
of smartphones, cars, computers, banking
products, hotel experiences, packaged foods, and
more.
5
In the next 10 years, that hundreds of
anthropologists is going to become thousands of
anthropologists as the worlds biggest companies
realize that you cant design great products or
services without understanding the people who
might use them. What would you do as an
anthropologist working in design? Chances are,
youll travel around the world meeting strangers,
interviewing them, hanging out with them and
learning about what they need, what they love and
what could make their lives better.
6
From this, you will produce glimpses into the
lives (and meaning of lives) of potential
customers that will shape how products and
services are designed. What do you need to get
there? Well, youre going to need a masters
degree at the very leastthough having a PhD will
give you more seniority and probably get you more
money.
7
How can you prepare? Read a lot, especially about
any topic that has to do with people, society or
culture. Then read more about topics like product
design, service design, and innovation. Then, if
youve got a particular interest like health,
ritual, religion, politics, economics, or art,
read that too. And finally, be curious.
Anthropologists are curious types. They are
fascinated by people and constantly wonder why
they do what they do. Ten years from now and
beyond, the ability to harness real curiosity is
going to be an even greater asset in the business
and design world than it is today. As a future
career, helping people understand other people
could put you in the mix of creating the next
Apple, Twitter or BMW .
8
For more details Call at 91-9718354962,
91-8700922126, 011-28756962 Email on
info_at_sapiensias.in Address 17a/44 W.E.A. 3rd
Floor, Near Karol Bagh Metro Station, Pillar No.-
99, New Delhi- 110005
9
(No Transcript)