Media Kit : Mall Branding in India

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• Mall Branding

http//www.buymediaspace.com/outdoor-advertising/c
ategory/mall-
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Mall Branding
Mallscape Advertising-directly at the point of
sale!

• Allure consumers when they are already in the
  mood to buy.
• Mall Advertising can be regarded as Point of Sale
  Marketing.
• It involves advertising with in the premises of
  the Mall such as ads on entry arcs, standees,
  digital screens and banners, drop downs etc.
• Attracts diverse audience in a comfortable and
  receptive environment.

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Options
1. Entry Arch
2. Food Court Ads
3. LED Screens
4. Sampling
5. Standees Cut Outs
6. Glass Lift Shaft
7. Elevators
8. Drop Down
Innovations
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Entry Arch

• Advert are displayed at the entry gate of the
  mall.
• These adverts are not likely to be missed by any
  visitor
• Prime Location of Mall Branding

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LED Screens

• These screens are usually placed at the centre of
  the Mall premises or where it is most crowded
• Highly engaging digital ads are played on the
  screens.
• Minimum 10 second duration Ad for 1 week is taken
  in most Screens

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Standees and Cut outs

• They are printed rectangular Adverts, standing on
  the floor.
•  They can be placed anywhere in the Mall premises
  be it the compound, lobby or corridors.

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Drop Down, Glass Lift Shaft Elevator Wraps

• Drop Down is another form of mall advertising.
  These are placed handing from the top.
• Glass Lift Shafts are placed on the Glass of lift
  shafts. They are highly attractive and omissible.
• Elevators Wraps are the elevators adorned with
  company logo and graphics.

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Innovations

• The innovative techniques that can be executed in
  Mall Branding is high in number. Companies can do
  Activations to engage with customers. Human
  Banners are another commonly found and appealing
  technique in Mall Branding.

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Discuss!
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• The Advantages

Point of Sale Marketing Mall Advertising is an
End-Point Marketing, providing an opportunity to
reach individuals when they are in their best
mood to buy.
Hyper Local As Malls is location specific,
brands can easily target the local audience, and
mould the advertisement accordingly.
Impulse Buying Consumers are already standing at
a shopping place, exciting adverts will impulse,
even the not so interested individuals into
buying.
Experiential Marketing Through the options like
sampelling, kiosks etc Brands can build higher
customer engagement.
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Challenges
There is high competition to stand out and allure
the consumers
Only a specific location can be targeted through
Mall advertising.
Since there are numerous ad opportunities in
Malls, it is possible that the ad gets missed by
the consumer if not rightly placed.
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About Us
BuyMediaSpace is a PAN India Marketing and
Advertising Agency for all offline advertising
campaigns, with over 22 years of industry
experience. We  understand the importance of
Branding and Advertising very well provide you
with creative tailor made solutions on Auto
Rickshaw Advertising in India, helping you
present your best self to the potential customers
and building an edge over your competitors. Mail
us support_at_buymediaspace.com Contact us 63602
14181
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