Advanced Digital Marketing Training course in Gachibowli-rakeshtechsolutions

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Rakesh Tech Solutions ADVANCED DIGITAL MARKETING
TRAINING INSTITUTE
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• KEY TOPICS COVERED
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Google Adwords Certification
• Online Reputation Management (ORM)
• Email Marketing
• Mobile Marketing
• Web Analytics

• SALIENT FEATURES
• No Theory only Practicals
• Advanced Digital Marketing
• In-Depth Study Materials
• Experienced Faculty
• Adwords Certification
• Job Assistance
• Practical Assignments
• Interview Training

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ABOUT Rakesh Tech Solutions

• Rakesh Tech Solutions is a field of vision for
  the sporting professionals, who are looking out
  for the Digital Marketing career or assistance.
  With focus on comprehensive Digital Marketing
  Training aspects, we Train on 360 degree digital
  marketing that will help an Individual discover
  best methods to market a product or services
  online successfully.
• At Rakesh Tech Solutions we support
  freshers, graduates, working professionals and
  established marketers who require assistance to
  up skill in digital marketing world.

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Faculty

• Our Trainers are supported by technology,
  documents and practical resources that enable
  the students to learn and refresh the required
  knowledge at a destined time and pace.
• Being an adwords certified individual, trainers
  have more than 7 years of experience along with
  adword certification and web analytics
  certification and our modules are built to cover
  the key aspects of digital marketing focusing on
  core business.
• The Training programs are designed to bridge the
  gap between traditional academia and industry
  demands.

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Who Should Attend?

• Working Professionals
• Open gates for multiple industries. Get a
  plethora of job opportunities. Expertise your
  skills for career growth Planning to start your
  own business? Work as a part timer, make money
  online.
• Entrepreneurs
• Market your company or business online, Reach
  targeted audience and boost traffic, Generate
  leads and covert sales, Save up to 75 of
  marketing costs, Track and measure your
  campaign.
• Freshers
• More than 1 lac job openings in India, Build your
  career in Digital marketing, Creative and easy
  to understand, Developing skills in digital
  marketing ensures you guaranteed job.

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Why Choose Rakesh Tech Solutions ?

• Highlights
• Advanced Digital Marketing, In-Depth Study
  materials, Experienced Faculty, Adwords
  Certification, Job Assistance and Interview
  Training, Practical Assignments
• Flexibilities
• One-to-one attention, Limited Students, Back-up
  classes if you miss any, Job Assistance and
  Placements.
• Placements
• More than 1 Lac opening for Digital Marketing
  Executives and Managers in India.
• Rakesh Tech Solutions provides placement
  assistance at leading organizations of the
  Industry.

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• Training Curriculum
• Search Engine Optimization (SEO)
• Social Media Optimization (SMO)
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Google Adwords Certification
• Online Reputation Management (ORM)
• Email Marketing
• Mobile Marketing
• Web Analytics
• Affilaiate Marketing

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Search Engine Optimization (SEO)

• Module 1
• What is Search Engine?
• Primary Search Engine VS Secondary Search Engine
• How do Search Engine Works?
• What is SEO?
• What is a Page Rank?
• How to Target the Right Audience?
• Domain name and Hosting
• tips
• Creating your marketing plan

• Module 2
• What is On-page Optimization
• Keyword Research
• Meta Tags and their importance
• Image title and Alt tags
• creation
• Webmaster and google analytics
• W3c Validation
• URL canonicalization
• Competitor Analysis

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• Module 4

• Module 3

• What is Search Engine Algorithms?
• How Algorithms Works?
• Search Engine Penalties and Recoveries
• Google Panda Algorithm?
• What is Google Penguin
• What is Google EMD Update
• How to save your site from Google Panda
• Recover your site from Panda, Penguin and EMD

• What is Off-page Optimization?
• Generating Backlinks
• Link building
• Press Release and submissions
• Article writing and submissions
• Forum Posting
• Social Bookmarking
• Blog posting and comment writing

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• Module 5
• White hat, Black Hat and Grey Hat SEO
• Keyword Stuffing
• Domain and Keyword Cloaking
• Hidden pages, Text, Links and Keywords
• Doorway Page and Link Baiting
• Duplicate Content and Cloaking

• Module 6
• Google Ranking Factors
• SEO Tools
• Optimizing for Major Search Engines
• Maintaining SEO
• SEO Check List
• Interview Questions

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SOCIAL MEDIA OPTIMIZATION TRAINING

• Module 1
• Introduction to social media Optmization
• Creating business pages in social networks
• Building a Social network marketing plan
• Content Creation
• Reaching targeted audience
• Strategy and Planning
• Measuring report and activity

• Module 2
• Facebook
• Twitter
• Linkedin
• Youtube
• Google
• Instagram
• Pinterest

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SOCIAL MEDIA MARKETING TRAINING

• Module 1
• Introduction to social media marketing
• Creating business pages in social networks
• Building a Social network marketing plan
• Content Creation
• Reaching targeted audience
• Strategy and Planning
• Measuring ROI and report

• Module 2
• Facebook
• Twitter
• Linkedin
• Youtube
• Google
• Instagram
• Pinterest

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SEARCH ENGINE MARKETING (SEM)

• Module 1
• Introduction to Adwords
• Benefits of Adwords
• Ads Appearance
• Quality of campaign
• Payment
• Campaign types
• Bid, Audiences Ad groups
• Tools to measure results and campaign
  optimization

• Module 2
• Keyword Research
• Keyword Matching and selection
• Ad formats Extensions
• Ads, site quality and quality
• score
• Keyword, bidding, targeting
• - Adwords tools
• Performance monitoring and reporting
• Optimizing performance
• Reports, Evaluating and auction insights

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• Module 3
• About Display Ads
• Using ad formats and adwords gallery
• Display ads on YouTube
• Ad formats and targeting on
• Youtube
• Optimizing Content on Youtube
• Display ads on mobile devices
• Overview of ads on mobile devices
• Ad formats and appearance

• Module 4
• About video advertising
• Benefits
• Creating video channel and using video editor
• Campaign creation, management
• and performance
• Ad formats and targeting audience
• Remarketing
• Google Sponsored Promotions (GSP)
• Measuring and Reporting
• Lead Generation

• Module 5
• Mobile advertising overview
• Ad formats and campaign creation
• Bidding, keywords and targeting
• Extensions and Mobile Display
• Tracking and analytics
• Measurement and optimization

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GOOGLE ADWORDS CERTIFICATION

• Module 1
• Introduction to Adwords
• Benefits of Adwords
• Ads Appearance
• Quality of campaign
• Payment
• Campaign types
• Bid, Audiences Ad groups
• Tools to measure results and campaign
  optimization

• Module 2
• Keyword Research
• Keyword Matching and selection
• Ad formats Extensions
• Ads, site quality and quality
• score
• Keyword, bidding, targeting
• - Adwords tools
• Performance monitoring and reporting
• Optimizing performance
• Reports, Evaluating and auction insights

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• Module 4
• About video advertising
• Benefits of Video Advertising
• Planning and Implementation
• Creating video channel and using video editor
• Campaign creation, management and performance
• Ad formats, targeting and remarketing
• Generating Reports
• Reporting and ROI

• Module 3
• About Display Ads
• Using ad formats and adwords gallery
• Display ads on YouTube
• Ad formats and targeting on Youtube
• Optimizing Content on Youtube
• Display ads on mobile devices
• Overview of ads on mobile devices
• Ad formats and appearance

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• Module 5
• About video advertising
• Benefits of Video Advertising
• Planning and Implementation
• Creating video channel and using video editor
• Campaign creation, management and performance
• Ad formats, targeting and remarketing
• Generating Reports
• Reporting and ROI

• Module 6
• Work on Live Projects
• Adwords Editor
• Case Study
• Institute Test
• Quiz
• Google Adwords Certification Test

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• Google Adwords Express
• Setup
• Google Mapping Ads
• How to business leads
• How to get google map Leads
• Bing Ads
• Setup
• Payment Adding
• Create Ads
• Marketing

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Online Reputation Management

• Importance of ORM in Digital Marketing
• ORM tools and Techiniques

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Email Marketing

• How Email Marketing Works?
• Types of mails
• What to write
• How to write
• list creation
• Creating e-mailers
• Tracking emailers
• Create Template
• Reporting

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Mobile App Promotions

• Android Apps
• Iphone Apps
• Onapge Optimization
• Marketing Strategies
• Marketing Tips

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WEB ANALYTICS GOOGLE CERTIFICATION

• Module 1 Module 2

• Course Overview
• Getting started
• Understanding and Using analytics data
• Analytics reports
• Navigating reports

• Data collection overview
• Website data collection
• Mobile app data collection
• Importing data into Google Analytics
• Building reports with dimensions metrics

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Affiliate Marketing

• What is Affiliate Marketing
• Components of Affiliate Marketing
• Affiliate marketing types
• Affiliate marketing tools
• Earning Techniques

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• Tools
• Alexa
• VIDIQ
• AddThis
• Pintrest
• MOZ
• Keywords Everywhere
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• SMO
• Hootsuite
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• Image Design Tools
• Canva
•  
•  
•  

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• Digital Marketing Work Process
• implementing all the digital marketing practises
  on a project connecting one module to the other
  module
• rotating the customer conversion tracking set up
• Demo Link - https//www.youtube.com/watch?v0xDWDK
  yqkn0

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Intenship Batches

• Package I
• Course With Real Time Project
• Package II
• Course With Real - Time Project and Intenship
• Package III
• Course With Project with internship with
  experiance

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Contact Us Rakesh, G-3, Plot.No 117, Sai silicon
Heights Road Number 6, Behind CGR international
school, Ayyappa Society, Madhapur, Hyderabad,
Telangana 500081, India Website
http//www.rakeshtechsolutions.com/ Email info_at_
rakeshtechsolutions.com Mobile [phone]