Innovation is our sport

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Innovation is our sport Terra XPS case
study 27 September 2007 Jan Ravenstijn Sr.
Project Director DSM Innovation Center
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Contents

• DSM Sports
• Innovative Partner in sports NOCNSF
• Terra XPS

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DSM innovation is our Sport

• Sports are about competition, ambition, training
  and focus, but also teamwork, fun and of course
  winning. All of these elements apply to DSM as
  well. Everyday we face fierce competition and our
  mission is to be a top performer in every market
  we compete.

Jan ZuidamDeputy Chairman of the DSM Managing
Board Chairman of the DSM Olympic Steering
Committee
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Examples Products and brands for sports

• Arnitel improves bob sleigh stability
• Dyneema for top-performance ropes for use in
  sailing, parasailing and kite surfing equipment
  as well as in fishing line
• Sarlink forms the basis of a new infill for
  artificial grass, Terra XPS
• Akulon en Stamylan UH are used in the
  manufacture of ski and snowboard runners and
  bindings and in-line skates
• Synolite Low VOC , is a resin used in yacht
  building
• Melamine is used as a top layer on snow and
  skateboards
• InMat - is used for improved air retention in
  soccer and tennis balls
• Sarlink, a thermoplastic elastomer, is used in
  motor sports, scuba fins, diving masks and golf
  club grips

Ammonia for artificial ice rings and
tracks Somos 201 - elastomeric polymer is used
to prototype golf shoes. Stanyl is used in the
soft spikes on golf shoes Arnitel is used in
breathable wind and waterproof linings in
clothing. Solupor, a breathable membrane, and
Caprolactam (base material for the manufacture of
nylon) are used in clothing PeptoPro is used
in sports recovery drinks Creatine is an amino
acid that boosts stamina Sciona provides
personalized health and nutrition recommendations
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Innovative Partner in Sport

• Partner in Sport since 2001
• Joint development programs in fields of nutrition
  and materials
• Exclusivity Dutch athletes until after the
  Olympics
• Other Partners Unilever, NS, EY, Randstad,
  Lotto
• DSM The innovative partner in sport. We do not
  only support financially but also provide
  knowledge, expertise and innovative products in
  support of the athletes bid for Gold!

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DSM and Sports Objectives

• Professional Sports an excellent platform to
• To show the innovative power of DSM
• Build and strengthen customer relations
• To create a sense of company pride amongst
  employees

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Unlimited.DSM Innovation is our Sport

• Unlimited.DSM reflects who we are, what we stand
  for and our the ambitions. It demonstrates the
  dynamics, energy, creativity and constant drive
  for improving our products, services, processes
  and practices the passion for innovation
• Sports is a great metaphor to communicate and
  practice what Unlimited.DSM is all about
• Closely linked to the DSM Brand attributes
• Ambition
• Innovation
• Ability to Change
• Responsibility

Hence, the theme Unlimited.DSM Innovation is
our Sport
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Beijing THE platform to show our innovative power

• The 2008 Olympic Summer Games
• the biggest sports event in the world
• the Green Olympics and, at the sametime, the
  High-Tech Olympics and the Peoples Olympics,
• all taking place in the biggest growth market
  for DSM!
• (The road to) Beijing 2008 is the ideal platform
  for DSM to get involved and show its innovative
  power, both internally and externally

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PeptoPro - improved powder version

• Since Athens 2004 important improvements have
  been made concerning stability and taste
• Development powder version enables the athletes
  to prepare the sports drink themselves when and
  where needed ? easy transportation
• Cooled storage no longer needed
• Made available for all Dutch Olympic athletes
  competing in Beijing presented on August 1,
  2007
• NZVT certified and acknowledged by many experts
  (Kuipers, De Boer)

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LAFTI for athletes

• Athletes often experience gastro-intestinal
  disturbances that affect their performance
• Professional athletes pushing their limits
  experience these types of complaints more
  frequently, negatively impacting their
  performance
• LAFTI for athletes significantly reduces the GI
  symptoms and increases the natural defense system
  and well Beijing
• Selection of Olympic athletes is currently
  evaluating LAFTI
• The product will only be available to the Dutch
  athletes until Beijing next year

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Case study
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The Past The Starting point for Terra XPS

• Third generation systems
• No real system thinking - instead each component
  was sub-(cost) optimized.
• Main focus on fiber (e.g. type, length, etc.)
• Infill was black box
• Artificial turf was a facilitating solution not
  yet a sport functional alternative
• Static testing (still in development) only at
  test laboratories (ISA Sport)
• Development towards (developing) standards (e.g.
  KNVB or FIFA)
• This was asking for an innovation

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Present What did we achieve with Terra XPS?

• Open Innovation by combining strengths of three
  parties
• DSM (material know how and production),
• Terra Sports technology (test facilities,
  application know how, system development, sales)
• Maastricht University (Biomechanical science,
  injury registration).
• Outside-in view integrate demands from players
  in the value chain, up to the soccer player.
• Leading to the best in class infill product
  Terra XPS and related new artificial turf
  constructions with key elements on -
  Sport performance
• - Durability
• - Safety
• - Sustainability (new)

innovation is our sports where a team leads to
the best results
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Achievements

• 2004 - Start
• 2005 - Development first version of Terra XPS
• - First installations with Terra XPS
• - Start biomechanical research Maastricht
  University
• 2006/ - Development of total artificial turf
  systems
• 2007 - Investment in motion capture system and
  increase research power
• - Strong position both on amateur and
  professional market.
• - Scientific publications on biomechanical
  research part one

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Our ambition with Terra XPS and how we want to
realize them

• Contribute to the performance and well-being of
  the professional and amateur sportsmen by playing
  a role in the improvement of sport functionality
  and durability of artificial turf constructions.
• Integrate bio-mechanical research in product
  development.
• Research program within DSM Soccer Academy
• Increase the awareness of the system buyers and
  sportsmen
• Come to see this in our stand................

3-D motion analysis
3-D load analysis
Pitch Design
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Challenging Questions?