What Is Digital Marketing?

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What Is Digital Marketing?
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• CHAPTER 4
• THE BASICS OF SEARCH ENGINE FRIENDLY DESIGN
  DEVELOPMENT

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What is Digital Marketing? Very few people do a
good job of defining digital marketing in a
simple form. Most definitions complicate the term
without any necessity. Digital marketing is not a
new concept. It arrived on the scene as soon as
electronic devices and gadgets started becoming
commonplace in society. There is a misconception
that digital marketing has only to with content
marketing and social media. While these are part
of digital marketing, the subject itself is more
all-encompassing than just that! In essence,
digital marketing can be defined as any type of
marketing for products and services that are done
via electronic devices. Contrary to popular
belief, digital marketing can take place both
online as well as offline, although the majority
of a digital marketers time is spent focusing on
online marketing tactics. In order to be able to
come up with an effective marketing strategy, one
must be proficient in both the offline and online
forms of digital marketing.
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Why Does Digital Marketing Matter? Because of
the sheer amount of time that we collectively as
humans spend every day on our various electronic
gadgets, we are deeply impacted by it. It is also
one of the most efficient ways in the 21st
century to get people to pay attention to your
products and services. It is estimated that the
average American spends around 11 hours every day
using electronic gadgets. When it is a known fact
that humans spend close to half their day on
their devices, not to mention the fact they most
of the time left is spent on sleeping, then there
is no denying that the best way to market your
product or service in the modern day, is through
digital marketing.
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What is Digital Marketing Strategy? Although
this list of digital marketing strategies is
constantly evolving with the constant
introduction of new mediums, you will find that
the strategies highlighted below are staples in
the field of digital marketing. Pay-Per-Click
Advertising PPC or pay per click is a form of
advertising that is used to refer to any type of
digital marketing in which a user is paid to
click on an ad. Google AdWords, which is a form
of PPC advertising is commonly referred to as
paid search advertising, while Facebook Ads are
also another variant called paid social media
advertising.
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Paid Search Advertising Running text ads on the
SERPS (Search Engine Results Pages) of popular
search engines such as Google, Bing, and Yahoo is
referred to as Paid Search Advertising. This is
one of the best ways to focus your attention on
potential customers who are actively scouring the
internet for products or services such as
yours. Search Engine Optimization (SEO) For
those who are on a budget and dont really want
to splurge on SERPs, SEO or Search Engine
Optimization is the way to go! One can use SEO to
get their pages, products, and post to rank much
higher, completely organically. There is no
necessity for them to pay for every ad click.
Although it takes some time to master the art of
SEO and get your pages to rank higher so that
they are more likely to be viewed, it is the best
option for those on a tight budget!
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Paid Social Media Advertisement Almost all
social media platforms allow paid advertisements.
Using popular social media channels such as
Facebook, Instagram, Twitter, LinkedIn, Pinterest
and Snapchat to run paid advertisements is an
excellent way of building awareness among
audiences that otherwise would never have come
across your business. Social Media
Marketing Much like Search Engine Optimization,
social media marketing is also completely free
and for those who are on a budget! Similar to
SEO, social media marketing also takes time to
achieve results. However, with persistence and
some analytical thinking, one can master the art
of social media marketing in no time!
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Conversion Rate Optimization (CRO) If you want
to constantly improve the online user experience
of your customers, the CRO or Conversion rate
optimization is the key. Businesses all across
the globe use CRO effectively in order to achieve
more conversions from either leads, calls, sales,
chats, etc, from the existing traffic on their
websites. Content Marketing Although content
marketing is a broad term, it covers any part of
digital marketing that focusses on efficient use
of content assets such as blog posts,
infographics, video content, eBooks, and lots
more, in order to build awareness of a brand or
drive conversions.
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Native Advertising If youve ever clicked on a
link of a suggested article at the end of another
article, then you have been susceptible to native
advertising. Using content to get click on your
other products and services is referred to as
native advertising. Native advertising is often
mingled with non-paid content recommendations,
which it difficult to spot! Email
Marketing Perhaps the oldest online marketing
form to still exist, email marketing is still
considered a powerful and highly effective
digital marketing strategy, today. Most digital
marketing experts these days employ this strategy
to advertise special discounts and deals, to
highlight new content (in connection with content
marketing) or to spread awareness about an
upcoming event.
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Affiliate Marketing In essence, affiliate
marketing is paying a third party, which can be
either an individual or a business, to promote
your products and services on their own website,
social media pages or any other online
medium. With plenty of digital marketing
strategies available, it comes down to the
digital marketer responsible, to choose with
these strategies to adapt and focus your
attention on. This should be done according to
the products and services that you are offering
as well as the audience that you are trying to
attract!
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Traditional marketing vs Digital
marketing? Traditional marketing includes
conventional forms of advertising such as
business cards, ads in print media (newspapers,
magazines, periodicals, etc), posters,
television/radio commercials, brochures,
billboards, and a lot more. Any form of marketing
that does not employ digital means in some way or
another, can be categorized under traditional
marketing. Digital marketing is a medium that
continues to evolve at a rapid rate, owing to the
incessant advances in technology. The use of the
website, social media, Youtube videos, banner
advertisements, etc, all fall under digital
marketing.
Digital marketing is different from traditional
marketing in that it is an inbound marketing
strategy, meaning its main objective is for
people to find you. You as a business post an ad,
and potential customers seek your products and
services out after performing a basic search on
the internet.
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They may also have found about your business
through a blog, video, or article that you might
have published. Digital marketing is all about
creating an online presence amongst an audience
of potential customers and earning their trust
and admiration for your brand.
Learn Digital Marketing with our Experts
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A major advantage of digital marketing is that
the results of your strategies are easily
measurable thanks to modern statistics and
analytical tools. Digital marketing also helps a
business address a far bigger and more
wide-spread audience than traditional marketing
would have. Another advantage is that digital
marketing is a more personal means of advertising
your product and service as you get to address
and influence individuals directly. Overall,
there can be no doubts that digital marketing is
a far superior means of advertising ones
products and services in the 21st century than
traditional marketing methods.
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• What Are The Various Types Of Digital Marketing?
• Search Engine Optimization
• Search Engine Optimization is a type of digital
  marketing that helps you grow your online
  visibility in organic search engine results which
  doesnt require any spending on your part.
• SEO comprised of a number of factors such as
  keywords embedded in your content links to your
  own website, on-page/off-page SEO, and a whole
  lot more! SEO trends are constantly changing as
  algorithms evolve according to the changes in
  human sentiment. SEO is not about one thing. It
  is about constantly adapting to change the best
  way possible.

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2. Search Engine Marketing One can make up for
all the areas that Search Engine Optimization
lacks in, with Search Engine Marketing or SEM.
Using SEM, one can purchase ad spaces on a users
SERP, meaning that they are more likely to view
these advertisements than high ranking search
engine results themselves. After Google Adwords,
the most common paid search engine platform is
Bing Ads.
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3. Social Media Marketing It should be clear by
now, that Social Media Marketing is an integral
part of a digital marketing strategy. Theres no
better way to derive increased and prolonged
exposure than with an effective social media
marketing strategy. You will not only be able to
gain valuable feedback allowing you to refine
your products and services, but also get to know
what your key demographic is. This is crucial
when it comes to focus your advertising efforts
on the most receptive members of your audience.
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4. Content Marketing The practice of delivering
high-quality content to your users that help in
generating more leads and sales is referred to as
content marketing. This content may exist
anywhere and in any form, on the internet. It may
be a blog post, a tweet, an email, a webpage, a
video on Youtube, etc. Exceptionally written
content that is highly informational, easy to
read and simple enough to understand quickly, is
a key ingredient in generating revenue online.
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5. Influencer Marketing This variety of digital
marketing involves making use of a persons
online fan-base, influence, and celebrity to
advertise your own products and services. This is
similar to sports sponsorships, where are famous
sportsperson is paid by a sporting goods/shoe
brand to use their products. By choosing to
endorse a particular brand, that sports
personality is, in turn, influencing the millions
of people who call themselves his fans or
followers.
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6. Viral Marketing Viral marketing involves
posting something that is currently trending, is
funny or incredibly strange enough, that it
attracts attention in the form of shares, likes,
and comments. This increased attention on your
brand can them be reverted to your own products
and services. Viral marketing is basically a form
of baiting. But humans, unlike fish, are
psychologically complex beings, and so the bait
has to be extraordinary enough to attract
attention.
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7. Offline Digital Marketing It is worth noting
that not your entire digital marketing strategy
focusses on the online aspect. The offline aspect
of digital marketing which comprises of hybrid (a
mixture of traditional and digital marketing
techniques) marketing strategies including radio
marketing, television marketing, phone
advertisements, banners, etc, is also equally
important for a comprehensive and all-around
digital marketing perspective!
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The Many Benefits of digital marketing The
following are the various ways in which
inculcating and maintaining a strong online
presence will help you ? In creating increased
awareness and promoting engagement ? In
converting first time customer to regulars who
cherish your products and rely on your
services ? In getting the word about your
amazing products and services spreading either
through word of mouth or through social
sharing ? In making the entire process of
selection and purchasing as easy as possible for
customers.
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