India FM Radio Market 2021 | TechSci Research

1
M a r k e t . I n t e l l i g e n c e . E x p
e r t s
2
T a b l e o f C o n t e n t s
S No.
Contents
1.
Product Overview
2.
India FM Radio Industry Evolution
3.
Research Methodology
4.
Analyst View
5.
Global FM Radio Market Overview
6.
India FM Radio Market Landscape
7.
India FM Radio Market Outlook
7.1.
Market Size Forecast
7.1.1.
By Value
7.1.2.
By Number of Audience (Home, Transit, Out of Home)
7.2.
Market Share Forecast
7.2.1.
By Type (Traditional FM Radio, Internet FM Radio)
7.2.2.
By Sector (Retail, Real Estate, Automotive,
Education, Government, Others)
7.2.3.
By Ownership (Private, Public)
6.2.4.
By Region (North, West, South, East)
6.2.5.
By Company
8.
India Traditional FM Radio Market Outlook
8.1.
Market Size Forecast
8.1.1.
By Value
7.2.
Market Share Forecast
8.2.1.
By Sector
8.2.2.
By Region
9.
India Internet FM Radio Market Outlook
2
9.1.
Market Size Forecast
TechSci Research
3
T a b l e o f C o n t e n t s
S No.
Contents
9.1.2.
By Value
9.2.
Market Share Forecast
9.2.1.
By Sector
9.2.2.
By Region
10.
India FM Radio Market Attractiveness Index
10.1.
By Type
10.2.
By Sector
10.3.
By Ownership
10.4.
By Region
11.
Market Dynamics
11.1.
Impact Analysis
11.2.
Drivers
11.3.
Challenges
12.
Market Trends Developments
12.1.
Increasing Media Entertainment Industry
12.2.
Growing Live Events
12.3.
Increasing Technology Advancements in FM Radio
12.4.
Increasing adoption of Internet Radio
12.5.
Growing adoption of Radio in Cars
13.
Policy Regulatory Landscape
14.
India Economic Profile
3
15.
Competitive Landscape
TechSci Research
15.1.
Prasar Bharti
4
T a b l e o f C o n t e n t s
S No.
Contents
15.2.
Entertainment Network India Ltd.
15.3.
Sun TV Network Limited
15.4.
Reliance Broadcast Network Limited
15.5.
Jagran Prakshan Limited
15.6.
DB Corp Limited
15.7.
HT Media Limited
15.8.
Next Radio Limited
15.9.
B.A.G. Films Media Limited
15.10.
Rajasthan Patrika
16.
Annexure
16.1.
FM Radio Players Positioning Analysis
16.1.1.
Delhi NCR
16.1.2.
Mumbai
16.1.3.
Bangalore
16.1.4.
Chennai
16.1.5.
Kolkata
16.1.6.
Hyderabad
16.1.7.
Pune
16.1.8.
Patna
16.1.9.
Chandigarh
16.1.10.
Ahmedabad
4
16.1.11.
Shimla
16.1.12.
Thiruvananthapuram
TechSci Research
5
T a b l e o f C o n t e n t s
S No.
Contents
16.1.13.
Jammu Kashmir
16.1.14.
Jaipur
16.1.15.
Lucknow
16.1.16.
Puducherry
16.1.18.
Bhubaneswar
16.1.19.
Shillong
16.1.20.
Aizawl
16.1.21.
Bhopal
16.1.22.
Raipur
16.1.23.
Itanagar
16.2.
India FM Radio Industry Advertisement Tariffs
Concept
16.3.
India FM Radio Cost Structure Model
17.
Strategic Recommendations
18.
About Us Disclaimer
5
TechSci Research
6
P r o d u c t O v e r v i e w
Frequency Modulation (FM)- Frequency modulation
is a broadcasting technology used to provide high
fidelity
sound over broadcast radio. It is used in many
applications from broadcasting to communications
as well as it
offers various advantages over other modes.
Radio is one of the applications of FM. Radio is
a small part of electromagnetic spectrum which
can be used for
business and non business purposes. Moreover, it
is a powerful pillar for media, coupled with
its  cost effective
solution to advertisers.
With the help of FM, radio has the ability to
send out two channels of information at the same
time. The FM radio
band goes from 88 MHz to 108 MHz
FM radio has further categorized into two types
which includes traditional FM radio and internet
FM radio.
Types of FM Radio
Traditional FM Traditional FM is one that has
been
used from past few years for entertainment purpose
such as listening music, news, live chats, etc.
Traditional
Internet FM Internet FM radio can be defined as
the
FM Radio
audio service transmitted through the internet to
the
Internet
users. As well, it can be accessed through mobile
apps
6
as well.
TechSci Research
7
R e s e a r c h M e t h o d o l o g y
Baseline Methodology
Our dedicated team of industry experts has
comprehensively monitored and analyzed various
aspects of India
FM Radio market. Our team of analysts has
analyzed the outlook of various segments and
speculated a positive
future for the industry. Taking into
consideration various factors such as government
policies and initiative,
number of radio audience, revenue generating
sectors, key players growth plans, etc. which
influence the growth
of the FM Radio Market in India. Our team of
analysts has provided a prudent analysis of the
industrys
performance in the future. This would enable our
clients in planning their investment decisions
and explore
several growth opportunities existing in the
India FM Radio Market.
In addition, while compiling the data, we have
also cross-checked all the collected information
from multiple
sources and data warehouses in order to present
an exhaustive data collection from credible, paid
databases.
Our team of experts has then prudently evaluated
the most accurate and precise information of the
India FM
Radio market. We have also identified and
analyzed all the emerging trends, including
important drivers and
challenges that the industry is confronting. We
have also presented various forecasts for the
industry based on
our in-depth analysis of market dynamics,
prevalent trends, recent developments and
opportunities, etc.
Secondary Research
Primary Research
Data Analysis
?  Policies, Plan, and Annual Report, etc.
published by Ministry of Information
and Broadcasting, Government of India
?  Top down approach for the
?  Identifying key players in the market and
Questionnaire design ?  In-depth interviews
calculation of India FM Radio
market size
?  Companies Interviewed
?  Companys annual reports, white papers,
investor presentations and financial reports
?  Historical trend examination
1. 2.
Reliance Broadcast Network Sun TV Network 3.
Entertainment Network 4. Jagran Prakshan Limited
?  Statistical analysis to
forecast the growth of India
?  White Papers and News Articles published by
various organizations on the industry
7
5.
HT Media Limited 6. Rajasthan Patrika
FM Radio Market in India
TechSci Research
8
R e s e a r c h M e t h o d o l o g y
India FM Radio Market Research Methodology
SYSTEMMATIC RESEARCH APPROACH
In-depth secondary research is used to determine
the top industry
players, key government policies and initiative,
market trends drivers, advertisement tariff, etc.
and
Market Profiling
In order to conduct industry experts interviews,
TechSci formulated a detailed questionnaire and
discussion guide
Formulating Discussion Guide
Developing List of Respondents
List of industry players and industry specialists
had been developed
TechSci Research has conducted interviews with
industry experts and industry players for data
collection and verification
Data Collection
Data has been validated by triangulation method,
in which secondary and primary research, and
TechSci Researchs  analysis contribute to
the final data
Data Validation
The data has been scrutinized using MS-Excel and
SPSS to obtain quantitative insights about the
industry
Data Analysis
TechSci Research provides the in depth insight on
India FM Radio Market in the report
Insights
8
TechSci Research
9
I n d u s t r y B r i e f
FM Radio Market to Grow at CAGR 17 till 2021
According to a recently released TechSci Research
report, India
FM Radio Market By Type, By Sector, By
Ownership, Competition Forecast Opportunities,
2011-2021, FM Radio market in India is projected
to register a
CAGR of over 17 during 2016 - 2021. Over the
last few years, India has emerged as one of the
fastest growing
markets for FM Radio in Asia-Pacific, on account
of expanding advertisement industry, rising sales
of mobile
handsets with FM capability, coupled with huge
radio listenership base in the country.
Initiatives taken by
Government of India such as introducing the Phase
III auction policy to offer new opportunities for
private players
in FM radio market and to expand their reach
across tier-II and tier-III cities is expected to
have a huge positive
impact on the countrys  FM radio market over the
next five years.
Over the past few years, Indias  retail sector
grew strongly on account of rising spending
power, improving
consumer lifestyle and expanding middle class
consumer base. Moreover, other sectors such as
real estate,
entertainment, education, automotive have been
witnessing consistent growth in India over the
last decade. As a
result, adopting FM radio as a source of
advertisement for brand building and increasing
consumer awareness
about a companys  products is growing. Prasar
Bharati, Entertainment Network (India) Limited,
Sun TV Network
Limited, Reliance Broadcast Network Limited,
and D.B Corp Ltd. are the largest players
operating in the
countrys  FM radio market.
Growing  media entertainment industry,
increasing number of live events across the
country as well as rising
technological advancements in FM radio industry
such as HD radio technology, are expected to
drive FM radio
market in India during the forecast period.
Moreover, rising internet penetration, growing
smartphones user base
coupled
with
declining
bandwidth
consumption
prices
are
fueling
internet
radio
market
in
the
country. Furthermore, growing sales of passenger
cars and increasing adoption of radio cabs is
positively impacting
the countrys  FM radio market. Consider all
these factors, coupled with Phase III auction
roll out, we expected
brighter days ahead for FM radio market in
India.,  said Mr. Karan Chechi, Research
Director with TechSci Research,
9
a research based global management consulting
firm.
10
S a m p l e D a t a - S n a p s h o t
India Traditional FM Radio Market Share, By
Sector, By Value, 2011-2021F
Share of North Region Urban Population, By State
UT, 2011
12
12
12
12
12
12
12
12
12
12
12
11.11
11.11
20
20
20
20
20
20
20
20
20
20
20
UTTAR PRADESH
RAJASTHAN
11.11
11.11
15
15
15
15
15
15
15
15
15
15
15
NCT OF DELHI
PUNJAB
HARYANA
11.11
5
5
5
5
5
5
5
5
5
5
5
11.11
10
10
10
10
10
10
10
10
10
10 10
JAMMU KASHMIR
UTTARAKHAND
11.11
30
30
30
30
30
30
30
30
30
30
30
11.11
CHANDIGARH
11.11
HIMACHAL PRADESH
India FM Radio Market Attractiveness Index, By
Region,
2011
2012
2013
2014
2015
2016E
2017F
2018F
2019F
2020F
2021F
Retail
Real Estate
Automotive
By Value, 2016E-2021F
Education
Government
Others
25.00
India FM Radio Market Size, By Value, 2011-2021F
(USD Million)
South India
20.00
110
100
90
West India
80
15.00
70
60
50
40
30
20
East India
10.00
10
North India
5.00
2011
2012
2013
2014
2015
2016E 2017F 2018F 2019F 2020F 2021F
Delhi Weekly Advertisement Tariff, By
0.00 0.00
Channel, By Spot per Day, 2016 (USD)
0.50
1.00
1.50
2.00
2.50
India FM Radio Market Share, By Company, By
Value, 2011-2021F
3,500.00
3,500.00
3

3,000
3,000
3,000
50
50
50
50
50
50
50
50
50
50
50
2,000
2,500 2,000
2,500
2,500
2,000
1,500
1,500
1,500
8
8
8
8
8
8
8
8
8
8
8
12
12
12
12
12
12
12
12
12
12
12
1,000
1,000
1,000
500
500
500
10 15
10 15
10 15
10 15
10 15
10 15
10 15
10 15
10 15
10 15
10 15
5
5
5
5
5
5
5
5
5 2012
5 2013
5 2017F
5 Spots/Day
10 Spots/Day
15 Spots/Day
2011
2014
2015
2016E
2018F
2019F
2020F
2021F
10
Prasar Bharti
Entertainment Network India Ltd.
Radio Mirchi
Fever FM 104
Radio City 91.1
RED FM
TechSci Research
Sun TV Network Limited
Reliance Broadcast Network Limited2
92.7 BIG FM
HIT 95 FM
Oye FM 104.8
Reliance Broadcast Network Limited
Others
11
R e p o r t O r d e r i n g
Report Name India FM Radio Market By Type, By
Sector, By Ownership,
Competition Forecast Opportunities, 2011-2021
Report Price
License Type
Price
Electronic Access - Single User License
2500


CD-ROM Mail Delivery
3000
Multi-User License
3750
Hard Copy Mail Delivery
3500
7500
Custom Research License
Electronic Access - Multi-User License
5000
To View Sample OR Purchase Report
11
12
A b o u t U s D i s c l a i m e r
About Us
TechSci Research is a global market research and
consulting company with offices in the US, UK and
India. TechSci Research provides
market research reports in a number of areas to
organizations. The company uses innovative
business models that focus on improving
productivity, while ensuring creation of
high-quality reports. The proprietary forecasting
models use various analyses of both industry-
specific and macroeconomic variables on a
state-by-state basis to produce a unique
bottom-up  model of a country, regional and
global
industry prospects. Combined with the detailed
analysis of company activity and industry trends,
the result is a uniquely rich evaluation of
the opportunities available in the market.
Related Reports
India Biometric Market By Type, End Use Sector,
Competition Forecast Opportunities,
2011- 2021 India Mobile Wallet Market Forecast
and Opportunities, 2020 India Internet of Things
(IoT) Market Forecast and Opportunities, 2020
Partial List of Clients
Disclaimer
The contents of this report are based on
information generally available to the public
from sources believed to be reliable. No
representation is made that it is timely,
accurate or complete. TechSci Research has taken
due care and caution in compilation of data as
this has been obtained from various sources
including which it considers reliable and first
hand.
However, TechSci Research does not guarantee the
accuracy, adequacy or completeness of
any information and it is not responsible for any
errors or omissions or for the results obtained
from the use of such information and especially
states that it has no financial liability
whatsoever to the subscribers / users of this
report. The information herein, together with all
estimates and forecasts, can change without
notice. All the figures provided in this document
are indicative of relative market size and are
strictly for clients  internal consumption.
Usage of the same for purpose other than internal
will require prior approval of TechSci Research.
TechSci Research   North America
TechSci Research   Europe 54, Oldbrook,
Bretton, Peterborough, United Kingdom Email
sales_at_techsciresearch.com www.techsciresearch.com
TechSci Research   Asia-Pacific B   44, Sector
-57, Noida, National Capital Region, U.P. -
India Tel [phone] Email
sales_at_techsciresearch.com www.techsciresearch.com
708 3
rd
Avenue, 6th Floor, New York, NY, United States,
10017 Tel [phone] Email
sales_at_techsciresearch.com www.techsciresearch.com
12
TechSci Research