Introduction to Social Media Markerting

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Title: Introduction to Social Media Markerting

1
TRAINING INSTITUTE PUNE
Social Media Marketing

2
INTRODUCTION

Social Media is a vital element for the online
business.
It is a platform that lets us participate in
social networking.
An art of producing traffic to site for
generating business through online social group.
It help to build important business contact and
to run a reputed business on the internet.
Social Media Marketing is used as a branding tool
and can increase conversion, sales tracking, page
views and add exposure.
It is a simple and low cost way to increase sale
and to bring traffic to the website.
This will bring majority of the people to the
site and help for link building to get good
ranking on search engines.

3
Social Networking Sites
Famous social networking sites by which we can
increase the site traffic and get potential
customers

4
Social Media Marketing using Twitter

Focus on brand promotions and microblogging.(280
characters)
Build strong and powerful relationship with
prospective customers.
Attractive bio increases popularity.
Educate customers with your new product their
uses, advantages etc and create an awareness and
necessity.
Filling up the page with quick techniques and
tools.
We can easily gain followers by following the
active members in twitter.
We will get followers by following the followers
of experts or competitors.
We can post a product, link etc and ask for
opinion and reviews.
We can use affiliate marketing and micro
blogging.
We can post promotional codes for products such
as discount coupon etc.

Build a personal relationship with the followers
and create trustworthiness among them.
Upload genuine photo, company logo or product
logo.
Dont take the customers directly to the product
page. Give them detailed description before
taking them to the product page.
The followers want something from us so we always
want to sell something more than they expect.
Try to implement cross selling in website.
We need to add personal touch in marketing for it
to work. Customize our communication in order to
stand out.

6
Social Media Marketing using Facebook

Set up the perfect Facebook Page,Your profile
photo should be your logo, The About section is
prominently placed right below your company logo.
Post useful information to your timeline.
We can include our new product details- banner.
We can publish notes and create groups.
We can create page for products, organization
etc.
We can upload photos, post links that direct to
our site.
We can create events like recent activities,
upcoming events etc.
Create advertisements about new and existing and
upcoming products.
We can create multiple admin for the page.
We can send links, product details to the
members, groups for getting opinion, reviews etc.

We can send offers, promotional codes, discount
coupon to the members, groups etc.
Facebook allows you to send messages to the users
you have no connection with we can make use of
it.
Facebook provides classified ad services.
Try to implement cross selling in website/
product page.
We need to add personal touch in marketing for it
to work. Customize our communication in order to
stand out.

8
Social Media Marketing using LinkedIn

9
Social Media Marketing using Instagram

Switch to a business profile ASAP- followers can
click on your contact button to get in touch
with you right from your Instagram page just like
they would from your website.
A business profile allows you to create and
publish Instagram ads without needing to use
Facebooks advertising tools.
Use free Instagram tools- you can view
statistics like impressions, engagement data, and
more.
Post product teasers that will (gently) urge
people to buy
Create sponsored ads- Instagram ads have become
commonplace on the platform. The best part? You
can control exactly how much you want to spend on
them by setting an ad budget.
Use Instagram Stories- If you want to generate
leads, Instagram Stories are here to help.

Partner with influencers for a wider reach- If
you want to reach potential customers on
Instagram, the fastest way to do that is through
influencers who have already built an audience
with a large following.
Come up with an interactive branded hashtag
Post at the right times (and dont over-post)
You cant improve your Instagram performance and
optimize it unless you know how well your page
and posts are performing (or underperforming).