What is Digital Marketing? Elements and Scope.

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DIGITAL MARKETING
Elements and Scope of Digital Marketing
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KEY INDEX

• What is Digital Marketing ?
• Why use Digital Marketing ?
• What is SEO ?
• What is PPC ?
• What is SOCIAL MEDIA MARKETING ?
• What is EMAIL MARKETING ?
• What is AFFILIATES MARKETING ?
• Online Earning SCOPE OF DIGITAL MARKETING ?

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DIGITAL MARKETING..

• Digital marketing is the marketing of products or
  services using digital technologies, mainly on
  the Internet, but also including mobile phones,
  display advertising, and any other digital medium.

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WHY USE DIGITAL MARKETING ?

• TRADITIONAL MARKETING V/S
  DIGITAL MARKETING

• AREA LIMITATION
• NO SPECIFIC TARGETING
• HIGH COST OR EXPENSIVE
• NO GUARANTEED RETURN OF INVESTMENT

• GLOBAL REACH
• LOWER COST
• IMPROVE CONVERSION RATE
• TRACKABLE MEASUREMENT
• MORE...

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WHAT IS SEO ?

• It is the process of getting traffic from the
  free, organic, editorial or natural
  search results on search engines.
• Types of SEO
• On page optimization
• Off page optimization

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ORGANIC RESULT
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GOOGLE AdWord/PPC

• PPC stands for pay-per-click, a model of internet
  marketing in which advertisers pay a fee each
  time one of their ads is clicked. Essentially,
  it's a way of buying visits to your site, rather
  than attempting to earn those visits
  organically. Search engine advertising is one of
  the most popular forms of PPC.
• YOUTUBE ADS
• SEARCH ENGINE ADS

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SOCIAL MEDIA MARKETING

• Social media marketing refers to the process of
  gaining traffic or attention through social media
  sites. Social media itself is a catch-all term
  for sites that may provide radically different
  social actions. For instance, Twitter is a social
  site designed to let people share short messages
  or updates with others.
• FACEBOOK
• TWITTER
• INSTAGRAM
• SNAPCHAT

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EMAIL MARKETING

• Email marketing is the act of sending a
  commercial message, typically to a group of
  people, using email.
• Advantages -
• Reach global audience
• Low cost
• Easy to share
• Deliver target massage
• Instant impact

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AFFILIATES MARKETING

• Affiliate marketing is a type of
  performance-based marketing in which a business
  rewards one or more affiliates for each visitor
  or customer brought by the affiliate's own
  marketing efforts.
• AMAZON ASSOCIATES
• FLIPKART AFFILIATES
• SNAPDEAL AFFILIATES
• INDIAMART AFFILIATES

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BLOG CREATIONS

• Blog marketing is any process that publicises or
  advertises a website, business, brand or service
  via the medium of blogs. This includes, but is
  not limited to marketing via ads placed on blogs,
  recommendations and reviews by the blogger,
  promotion via entries on third party blogs and
  cross-syndication of information across multiple
  blogs.
• BLOGGER
• WORDPRESS

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SCOPE OF DIGITAL MARKETING

• Digital Marketing industry is booming not just in
  India but all parts of the world. The year 2016
  took the industry by surprise with over 1.5 lakh
  job opportunities in the Digital Marketing
  domain. Well, the following was a bigger surprise
  when only the first quarter of 2017 marked for 8
  lakh job opportunities.
• The surveys conducted by several forums have
  predicted this number to grow with Digitalisation
  in the nation. Our Prime Minister has been
  actively promoting the idea of Digital India. PM
  Modis digital India campaign gained massive
  popularity. The initiative of Government of India
  is aimed at providing easy services to its
  natives.

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THANK YOU
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