Knapp

1
Knapp Schlappi Lumber Co.

• Chris Grant
• Houston Hodges
• Aaron Rogers
• Amy Spradlen
• Sarah Perkins

2
Agenda

• Motto
• History
• Suppliers
• Third Party Logistics
• Ordering Process
• Departments

• Inventory
• Competitors
• Profit Share
• Market Strategy
• Supply Chain
• Location

3
Motto

• If its Worth Doing, Do it Best
• Shop for Hardware in Your Underwear.
• www.kslumber.doitbest.com

4
History

• Established in Barrington, NY in 1958 as a
  Sawmill by Peter Schlappi and Willie Knapp.
• Moved to Penn Yan, NY in 1979 and Opened in 1980
  as a Retailer.
• Currently Owned by Wendy Olney, Danny Knapp, Tom
  Schlappi, and Steve Perry.

5
Suppliers

• Babcock
• Prime Source
• General Reserve
• Anderson Windows
• Reeb

• HWI Do it Best
• USG (Direct supplier)
• Owens Corning (Direct Supplier)
• ARXX

6
Third Party Logistics

• Georgia Pacific
• UPS
• FedEx
• Bestway Transport

7
Ordering Process

• Point Of Sale Ordering to Do it Best When
  Inventory Reaches Below Safety Stock.
• Orders New Inventory Using PDAs
• Batch Ordering Directly From Suppliers or
  Distributors.

8
Departments

• Automotive
• Building Materials
• Builders Hardware
• Doors Windows
• Electrical
• Farm Ranch
• Hardware Fasteners
• Heating
• Housewares

• Holiday
• Lawn Garden
• Office Supplies
• Outdoor Recreation
• Paint Supplies
• Plumbing
• Small Appliances
• Tools
• Wild Bird Pet Supplies

9
Seasonal Inventory

• Drywall
• Insulation
• Deck Supplies
• New Home Supplies

10
Competitors

• Careys
• Robinsons
• Lowes
• Chase Pickens
• Home Depot
• 84 Lumber

11
Profit Share

• Each Quarter, a Certain Percentage of the
  Companys Profits are Distributed Between Each
  Full Time Employee Depending on Number of Hours
  Worked

12
Marketing Strategy

• Target Market
• Builders
• Construction Workers
• Home Owners
• Products Positions
• High Quality for Reasonable Pricing
• Sales and Profit Goal
• High Volume with Highest Profitability

13
Market Strategy (cont.)

• Distribution Strategy
• Direct Distribution
• In Store Sales and Free Delivery
• Long Term Goals
• To Establish a Loyal Customer Base
• Gain Market Share
• Increase Profits

14
Supply Chain Fit

• Highly Responsive
• Push Inventory Strategy
• Customer Service
• Traditional Sequential Channel Distribution
• Safety Stock Strategy

15
Location of Supply Chain

• Production
• Majority Comes From Indianapolis, IN
• Distribution
• Majority Comes From New York
• Retail Facilities
• Knapp Schlappi
• 273 Lake St.
• Penn Yan, NY

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Knapp Schlappi
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Questions

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