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BUS 620 Education Begins/newtonhelp.com

• BUS 620 Entire Course (Ash Course)
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• BUS 620 Week 1 DQ 1 What is Marketing (Ash
  Course)
• BUS 620 Week 1 DQ 2 Marketing Strategies (Ash
  Course)
• BUS 620 Week 1 The Future of the New York Times
  (Ash Course)
• BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course)
• BUS 620 Week 2 DQ 2 Customer Needs (Ash Course)
• BUS 620 Week 2 Industry Forecasting (Ash Course)
• BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash
  Course)
• BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash
  Course)
• BUS 620 Week 3 The Case of the New Apple, Inc.
  (Ash Course)
• BUS 620 Week 4 Ad Compaign - Article Review (Ash
  Course)

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BUS 620 Education Begins/newtonhelp.com

• BUS 620 Week 1 Assignment Amazon Fresh (2 Papers)
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• This Tutorial contains 2 Different Papers
• AmazonFresh. Read the article AmazonFresh is
  Jeff Bezos Last Mile Quest for Total Retail
  Domination.
• Amazon has created three elements with how they
  are approaching the consumer market fulfillment
  centers, Amazon Prime, and AmazonFresh.
• Analyze how Amazon has captured its consumers
  desire fornot only less expensive prices, but
  faster delivery, and how it has created programs

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• BUS 620 Week 1 DQ 1 What is Marketing
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• What is Marketing? Marketing has often been
  defined in terms of satisfying customers needs
  and wants. Critics, however, maintain that
  marketing goes beyond that and creates needs and
  wants that did not exist before. They feel
  marketers encourage consumers to spend more money
  than they should on goods and services they do
  not really need. What is your understanding of
  the role of marketing and the marketing
  management process?

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• BUS 620 Week 1 DQ 2 Marketing Strategies
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• Marketing Strategies. Complete the Think About
  It activity in Section 1.2 of the text
• Select a consumer product of personal
  interestone that you have purchased within the
  past six months. It can be anything, just as long
  you are familiar with the product and generally
  understand how it is marketed. Using the matrix
  model of marketing management in Table 1.2, fill
  in the cells of the matrix as completely and
  thoroughly as you can for the brand that you
  purchased. Be sure that your entries correspond
  to your perspective as a customer for this brand.
  In short, you are the target market. You may wish
  to create one or more positioning maps to help
  illustrate how you perceive the competitive
  playing field. Once youre done, examine the
  intersection of each cell.

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• BUS 620 Week 2 DQ 1 Buyer Behavior
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• Buyer Behavior. The typical buying process
  consists of the following sequence of events
  problem recognition, information search,
  evaluation of alternatives, purchase decision,
  and post purchase behavior. What specifically do
  you do as a consumer in each of these stages in a
  high involvement purchase like buying a house or
  a car? List the four main psychological processes
  as discussed in the text and what should
  marketers do to manage these four psychological
  processes affecting consumer behavior?

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• BUS 620 Week 2 DQ 2 Customer Needs
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• Customer Needs. Visit GE Healthcare
  (www.gehealthcare.com/). In context to the major
  points of chapter 5, define how GE is addressing
  the needs of their hospital customers by the
  design of this Web site? Where and what is GE
  doing right, what is GE doing wrong, and where
  can GE improve using marketing research? In
  context of chapter 3, where can GE improve using
  marketing research?

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• BUS 620 Week 2 Industry Forecasting (2 Papers)
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• Industry Forecasting. Identify an industry of choi
  ce (Auto Industry, Healthcare, PC or Telecommunica
  tions). 
• Using the PESTEL analysis from the readings, discu
  ss and analyze the factors that may impact the ind
  ustry and the successful 
• marketing of a companys product, for example Ford
   Motor Company over the next five years. 
• Which factors are perceived to be the biggest weak
  nesses of the industry? Which factors play to the 
  industrys strengths? 

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• BUS 620 Week 3 Assignment What You Dont Know
  About Apple (2 Papers)
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• What You Dont Know About Apple. 
• Read this weeks required article What You Dont
   Know About Apple.
• In a three- to four-page paper (not including the 
  title and reference pages)
•    Discuss if Apple will continue its path to be
   the frontrunner in revolutionizing the digital ma
  rketplace.

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• BUS 620 Week 3 DQ 1 Braining Nordstrom
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• Branding Nordstrom. After reading the article
  Conservative Nordstrom to sell trendy Topshop
  fashions, respond to the following
• How does this partnership fit into Nordstroms
  current brand management strategy? Will it appeal
  to its target markets? How will it allow
  Nordstrom to differentiate itself from the
  competition?
• Is this a risky move for Nordstrom considering
  the downward sales trends for Topshop in the UK? 

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• BUS 620 Week 3 DQ 2 Marketing Segmentation
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• Marketing Segmentation. What are the different
  levels of market segmentation? Synthesize the
  segmentation strategies that manufacturers of
  personal computers should implement to attract
  both the Gen Y and baby boomer generation to
  increase their purchases of computers. Are there
  some examples of companies that have already done
  a good job of marketing across generations?
  Respond to at least two of your fellow students. 

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• BUS 620 Week 3 The Case of the New Apple, Inc.
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• The Case of the New Apple, Inc. Read the article
• Burrows, P., Satariano, A. (2012). Can Phil
  Schiller keep Apple cool? Bloomberg Businessweek.
  Retrieved from http//www.businessweek.com/article
  s/2012-06-07/can-phil-schiller-keep-apple-coolp2
• Assignment Instructions
• Develop a two- to three-page paper that addresses
  the following
• Is Apples brand in jeopardy following the death
  of Steve Jobs?
• There is no place for Apple to go but down.
  Synthesize the generic strategies and
  segmentation strategies that Apple can implement
  to prevent going down.

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• BUS 620 Week 4 Assignment Pricing (2 Papers)
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• This Tutorial contains 2 Different Papers
• Pricing. Read this weeks required article How
  Companies Can Get Smart About Raising Prices.
• In a three- to four-page paper (not including the
  title and reference pages)
• Explain how to successfully get customers to
  pay more for your products. Reference the article
  in support of your response.

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• BUS 620 Week 4 DQ 1 The Role of Pricing
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• The Role of Pricing. Review the article
• Mohammed, R. (2012). J.C. Penneys risky new
  pricing strategy. Harvard Business Review.
• Is your own buying behavior influenced by coupons
  and sales?
• Why do you think J.C. Penneys pricing strategy
  has not been successful as compared to other low
  price proponents like Walmart?

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• BUS 620 Week 4 DQ 2 Product Development Process
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• Product Development Process. Do an internet
  search of the new product development process of
  any product of your choice, and analyze the
  process for developing the product. Review the
  reasons why new products fail and make two
  specific recommendations to improve the high
  failure rate of new products.
• Guided Response What lessons do you draw about
  the importance of using a concurrent rather than
  a sequential approach in the product development
  process? What impact

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• BUS 620 Week 5 Assignment Marketing Challenges in
  a New Economy (2 Papers)
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• This Tutorial contains 2 Different Papers
• Marketing Challenges in a New Economy. Read the
  article Airbnb and the Unstoppable Rise of the
  Share Economy.
• A recent trend in the consumer marketplace is the
  ability for a consumer to share their personal
  belongings, such as their
• homes/apartments, autos, tools, bicycles, and so
  forth. The shared economy has now become a
  multibillion dollar business.

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• BUS 620 Week 5 DQ 1 Marketing Channels
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• Marketing Channels. Analyze the challenges that
  organizations face in the effective transition
  between selling products using the traditional
  brick and mortar marketing channel and selling
  products online. Synthesize the strategies that
  organizations like Zara and Wal-Mart- two
  companies that are having difficulty developing
  eCommerce capability can implement to increase
  the effortless movement of customers between the
  traditional and online channels.

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• BUS 620 Week 5 DQ 2 Going Global
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• Going Global. Identify the strategies for
  entering into the global market. Assess the
  strengths and limitations of each. Give an
  example of a company that has made a success of
  doing business in the global economy. What
  lessons from McDonalds success in the global
  marketplace are transferable across industries?

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• BUS 620 Week 5 Marketing in a Global Economy
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• Marketing in a Global Economy. Review the
  following article
• Faris, S. (2012). Grounds zero A Starbucks-free
  Italy. Bloomberg Businessweek. Retrieved from
  Proquest.
• According to the article, Italy poses a
  reputational risk for Starbucks. In a 2-3 page
  paper, examine some of the challenges Starbucks
  faces in addressing that risk. Determine whether
  there is a strategic advantage to entering the
  Italian market. How should competitors marketing
  strategies inform and influence Starbucks entry
  into this new market? Should it even enter Italy
  at all?

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• BUS 620 Week 6 DQ 1 Proctor Gamble in Vietnam
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• Proctor Gamble in Vietnam. Review the article
• Coleman-Lochner, L. (2012). PG plays
  kindergarten catch-up with Unilever in
  Vietnam. Bloomberg. Retrieved from
  http//www.bloomberg.com/news/2012-07-04/p-g-plays
  -kindergarten-catch-up-with-unilever-in-vietnam.ht
  ml
• Discuss the marketing plan insights PG has
  gained through its Vietnamese marketing studies.
  How influential are those discoveries in the
  development of PG's strategy to enter

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• BUS 620 Week 6 DQ 2 Creating a Plan
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• Creating a Plan. Provide a brief overview of the
  product for which you are going to write your
  Marketing Plan. Why did you choose it? Which
  elements of the plan are you having difficulty
  with? What additional information would be needed
  to make the most informed strategic decisions for
  the future implementation of your plan?
• Guided Response Provide suggestions to at least
  one of your classmates on how they may be able to
  address some of the elements they are struggling
  with in their plan. In

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• BUS 620 Week 6 Final Paper Marketing Plan (3
  Papers)
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• Develop a marketing plan for the successful
  development, commercialization and introduction
  of any product of your choice in the market
  place. You are required to (1) analyze the
  general business situation in detail, including
  organizational strengths and weaknesses,
  environmental opportunities and threats, industry
  trends, and direct and indirect competition.
  Based upon your situation analysis, you will (2)
  develop an organizational mission and forecast
  performance goals. Based upon your objectives,
  you will (3) create a marketing strategy. Based
  upon your strategy, you will (a) segment and
  target potential customers. Based upon your
  customer targets, you will (b) choose an
  appropriate and integrated marketing mix,
  including products and services, pricing,
  promotion and advertising, distribution and
  location, and other elements of the marketing
  program the

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