Presented to FMI

1
Wal-Mart Year-End Review

• Presented to FMI
• Advertising/Marketing Executive Conference
• April 23rd, 2006

2
Quiz Rules and Tips

• Shout out your answers or best guesses.
• Dont worry about being right. Its good to
  discuss perceptions along with facts.
• This is not a trivia quiz. Understanding the
  impact of worlds 1 retailer is not trivial.
  This information is meant to drive better
  merchandising decisions by both retailers and
  manufacturers.

3
Official Quiz Pledge

• (Repeat after me.)
• I promise...
• not to tease or poke fun
• at my fellow associates
• with really stupid answers.

4
How many U.S. States haveWal-Mart stores?
Wal-Mart Year-End Review QuizQUESTION
Easy Question to Get You Started!
5
Wal-Mart Locations

• Wal-Mart operates stores in all 50 states.
• They also operate stores in Puerto Rico and in 14
  markets outside the U.S.

OK. Now the questions get a little tougher.
6
How many stores does Wal-Martoperate in the
United States?
Wal-Mart Year-End Review QuizQUESTION
7
Wal-Mart Store Counts

• U.S. Supercenters 2,003 Stores
• U.S. Discount Stores 1,203 Stores
• Sams Clubs 567 Stores
• Neighborhood Markets 101 Stores
• Total U.S. Stores 3,874 Stores
• This number continues to grow!

Source www.walmartstores.com, March, 2006
8
How many U.S. store openingsdid Wal-Mart claim
in 2005?
Wal-Mart Year-End Review QuizQUESTION
9
New Wal-Mart Stores in 2005

• 307 New Stores in 43 States In 2005
• Many new Supercenters are relocations or
  expansions of existing discount stores.

New State Stores Alabama 8 Arkansas 5 Arizona
16 California 13 Colorado 5 Connecticut 1 Flori
da 13 Georgia 14 Iowa 3 Idaho 1 Illinois 9
New State Stores Indiana 5 Kansas 2 Kentucky 8 Lo
uisiana 4 Massachusetts 1 Maryland 4 Maine 2 Michi
gan 12 Minnesota 9 Missouri 8 Mississippi 2
New State Stores North Carolina 13 North
Dakota 2 Nebraska 7 New Jersey 5 New
Mexico 3 Nevada 7 New York 9 Ohio 20 Oklahoma 5 Or
egon 6 Pennsylvania 7
New State Stores South Carolina 4 South
Dakota 4 Tennessee 11 Texas 41 Utah 1 Virginia
3 Washington 4 Wisconsin 7 West
Virginia 2 Wyoming 1
Detailed lists of Wal-Mart Store Openings are
available for 2002-2005.
Source www.walmartstores.com
10
How many U.S. stores doesWal-Mart plan to open
this year?
Wal-Mart Year-End Review QuizQUESTION
11
Wal-Mart Expansion PlansFiscal Year Starting
2/1/06

• of Units
• WM Supercenters 270 to 280
• 160 Will Be Expansions or Relocations
• WM Discount Stores 20 to 30
• Neighborhood Markets 15 to 20
• SAM'S CLUB 30 to 40
• 20 Will Be Expansions or Relocations
• U.S. Total 335 to 370
• International 220 to 230
• 35 Will Be Expansions or Relocations
• Global Total 555 to 600
• 5 New Distribution Centers
• 2 Food DCs 3 General Merchandise DCs
• Adds 5 Million Square Feet of Distribution Space

60 Million Feet of Additional Retail Space (8)
Source Wal-Mart Press Release
12
Which state has the most Wal-Mart stores
(including Sams)?
Wal-Mart Year-End Review QuizQUESTION
13
States With the Most Wal-Mart Stores

• Number
• State Of Stores
• Texas 415
• Florida 224
• California 195
• Illinois 158
• Ohio 151
• Pennsylvania 139
• Georgia 139
• Missouri 132
• North Carolina 131
• Tennessee 119

Texas Stores 254 Supercenters 70 Sams Clubs 61
Discount Stores 30 Neighborhood Markets Plus
15 Distribution Centers
Source http//www.walmartfacts.com, April, 2006
14
Does Wal-Mart operate more U.S. Supercenters or
international units?
Wal-Mart Year-End Review QuizQUESTION
15
Wal-Mart Store Count Growth
With its majority share of Seiyu in Japan,
Wal-Mart now owns more international units than
Supercenters.
Apr-06 Store Counts International 2,341 Supercent
ers 2,003
16
How many people work at Wal-Mart?
Wal-Mart Year-End Review QuizQUESTION
17
Wal-Mart Associates

• Worldwide 1.8 Million Associates
• In the US 1.3 Million Associates
• International 500,000 Associates
• Breakouts of U.S. Associates
• 59.9 are Women
• 16.9 are 55 or Older
• 16.0 are African American
• 10.7 are Hispanic
• 50 are Full Time

Source www.walmartfacts.com, February, 2006
18
How much did Wal-Mart reportfor total retail
sales for itsfiscal year ending 1/31/06?
Wal-Mart Year-End Review QuizQUESTION
19
Wal-Mart Fiscal Year SalesEnding 1/31/06

• 312 Billion in Annual Sales
• Wal-Mart Division Sales Chg
• Wal-Mart Stores 209.9B 9.4
• Sam's Club 39.8B 7.2
• WM International 62.7B 11.4
• Total Company 312.4B 9.5
• Wal-Mart Stores Division includes
  Supercenter/Discount/Neighborhood Markets.
• International growth reflects acquisitions in
  Japan and Brazil.

9.5 is Slowest Growth in Wal-Marts History.
Source www.walmartstores.com
20
What is Wal-Marts annual growthrate over the
past 20 years? (CAGR)
Wal-Mart Year-End Review QuizQUESTION
21
22 Years of Wal-Mart Sales
Source Wal-Marts SEC Filings, Fiscal Year Ends
1/31
Corp Wal-Mart Sales 312 B
20-Year Cum Annual Growth Rate 20
While sales continue to grow, the growth rate has
declined each of the past six years.
Corp WM Change 9.5
22
What is Wal-Marts share offood beverage
sales acrossU.S. Grocery/Drug/Mass channels?
Wal-Mart Year-End Review QuizQUESTION
23
Wal-Mart Share of Total U.S.

• Wal-Mart Share of All ACNielsen Categories
• 23.0, up 0.5 points from 22.5 year-ago
• Wal-Mart Share of Food Categories
• 17.3, up 1.1 points from 16.2 year-ago
• WM Share of ACN Non-Food Categories
• 34.5, down 0.4 points from 34.9 year-ago

Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05
24
Wal-Mart is growing fastestin which department?
Wal-Mart Year-End Review QuizQUESTION

• Dry Grocery
• Perishable Food
• Alcoholic Beverages
• Non-Food Grocery
• HBA/HBC
• General Merchandise

25
Wal-Mart Sales By Department
Gen Merch includes a limited selection of coded
items.

• 52-Week Total
• Wal-Mart Chg Vs
• Department Dollar Sales Year Ago
• All ACN Departments 101.0 Billion 6.3
• Dry Grocery 31.7 Billion 8.8
• General Merchandise 18.2 Billion -2.9
• Perishable Food 17.6 Billion 16.2
• HBA/HBC 16.7 Billion 3.4
• Non-Food Grocery 15.4 Billion 5.7
• Alcoholic Beverages 1.1 Billion 11.8

All departments reported by ACNielsen Perishabl
e Food includes all frozen and refrigerated
departments.
Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05
26
Which parts of the U.S. show thestrongest sales
growth for Wal-Mart?
Wal-Mart Year-End Review QuizQUESTION
27
Wal-Mart Dollar Sales Growth
All U.S. Census divisions show solid growth for
Wal-Mart.
Source ACNielsen Wal-Mart Channel, 52
Weeks Ending 12/31/05
28
Which categories achieved thehighest dollar
sales at Wal-Mart?
Wal-Mart Year-End Review QuizQUESTION
29
Top-Selling Categories at Wal-Mart

• Wal-Mart Change Vs
• Categories Dollar Sales Year Ago
• Computer/Electronic Prods 5.3 Billion -3
• Paper Products 3.5 Billion 11
• Pet Food 3.4 Billion 3
• Carbonated Beverages 2.9 Billion 8
• Office/School Supplies 2.8 Billion 1
• Housewares/Appliances 2.8 Billion -8
• Bread Baked Goods 2.8 Billion 12
• Snacks 2.6 Billion 5
• Medications/Remedies 2.5 Billion 6
• Candy 2.3 Billion -0
• Packaged Meat 2.2 Billion 12
• Hair Care 2.0 Billion -1
• Milk 2.0 Billion 8
• Detergents 1.9 Billion 8
• Prepared Foods-Frozen 1.9 Billion 27
• Fresh Produce 1.7 Billion 22

Pre-recorded videos sold 4.7 billion at Wal-Mart.
Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05
30
Which categories achieve thehighest unit sales
at Wal-Mart?
Wal-Mart Year-End Review QuizQUESTION
31
Wal-Marts Top Unit-Volume Categories
Change Categories Unit Sales Vs.
Ygo Carbonated Beverages 1,738 Million 4 Pet
Food 1,676 Million -6 Bread Baked Goods 1,668
Million 9 Candy 1,527 Million -1 Paper
Products 1,365 Million 5 Snacks 1,340
Million 3 Office/School Supplies 1,275
Million 4 Vegetables-Canned 952
Million 9 Packaged Meat 948 Million 9 Fresh
Produce 921 Million 20 Bottled Water 842
Million 16 Soup 819 Million 5 Milk 817
Million 5 Juices Drinks-Shelf Stable 814
Million 7
Pet Food declines are driven by a shift from cans
to larger bags.
Lower-ring food categories drive huge unit volume
at Wal-Mart.
Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05
32
Which categories aregrowing fastest at Wal-Mart?
Wal-Mart Year-End Review QuizQUESTION
33
Top Growth Categories at Wal-Mart
Categories Volume Chg Change Puddings/Desser
ts-Dairy 75 MM 60 28 MM Tea 345
MM 32 83 MM Breakfast Foods-Frozen 319
MM 30 73 MM Fresh Meat 820 MM 30 187
MM Prepared Foods-Frozen 1,909 MM 27 407
MM Prepared Food-Deli 891 MM 26 184
MM Yogurt 512 MM 23 96 MM Bottled Water
1,109 MM 22 203 MM Fresh Produce 1,750
MM 22 314 MM Juices Drinks-Refrig 634
MM 21 112 MM Wine 227 MM 20 38 MM Pasta
172 MM 20 29 MM Coffee 686 MM 19 112
MM Vegetables-Frozen 554 MM 19 89 MM Pkg'd
Milks Modifiers 348 MM 19 55 MM
Food products dominate the top growth categories
at Wal-Mart.
Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05
34
In which food categories doesWal-Mart have the
highestshare of Grocery-Drug-Mass?
Wal-Mart Year-End Review QuizQUESTION
35
Best-Developed Food Categories at Wal-Mart
Wal-Mart WM Shr Volume of F-D-M Pet
Food 3,427 MM 39.7 Fresh Meat 820 MM 38.8 Gum
387 MM 26.3 Breakfast Foods 719
MM 25.9 Candy 2,289 MM 24.7 Soft Drinks-Non
Carb 302 MM 24.3 UnPrep Meat/Seafood-Frz 809
MM 22.1 Sugar/Sugar Substitutes 376
MM 22.0 Bottled Water 1,109 MM 20.9 Snacks 2,
561 MM 20.5 Breakfast Foods-Frozen 319
MM 20.3 Prepared Foods-Frozen 1,909
MM 19.9 Desserts/Gels/Syrups 345
MM 19.1 Prepared Foods-Dry Mixes 825 MM 19.1
Wal-Mart is most dominant in these food
categories.
Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05
36
Does Wal-Mart share of food beverage categories
increase or decrease during December?
Wal-Mart Year-End Review QuizQUESTION
37
Seasonal Dips in Wal-Mart Share
Wal-Mart Food Share
Dec 05
Dec 04
Dec 03
Dec 02
Total Wal-Mart Sales
4-Week Wal-Mart Sales (ACNielsen Categories)
WM Food Bev Share of Groc/Drug/Mass
Wal-Mart share of food and beverage categories
declines during the holidays.
Source ACNielsen Wal-Mart Channel
4-Week Period Ending Dates
38
What are the top newbrands at Wal-Mart?
Wal-Mart Year-End Review QuizQUESTION
39
Top New Brands at Wal-Mart
Wal-Mart 52-Wk Dollars Glade Scented Oil
Candles 42 MM Tide Coldwater Detergent 35
MM Jergens Natural Glow Moisturizer 29 MM Axe
Shower Gel 29 MM Skyland Apple Juice, Shelf
Stable 24 MM Smart Spin Storage Containers 24
MM Crest Pro-Health Oral Rinse 23 MM Scott Extra
Soft Toilet Tissue 23 MM Coca-Cola Zero Diet
Cola 21 MM Bertolli Italian Frozen Entrees 21
MM Mr. Clean Magic Reach 18 MM Zantac 150
Antacid 18 MM Air Wick Fresh Matic Aerosol 16
MM Pampers Kandoo Towelettes 16 MM Hefty Serve
'N Store Disp Plates 16 MM Tag Mens Body
Spray 15 MM
Non-Food Groc Non-Food Groc HBC HBC HBC Non-Food
Groc Non-Food Groc HBC Non-Food Groc Non-Food
Groc Non-Food Groc HBC
Non-Food Grocery and HBC dominated Wal-Marts new
brand introductions.
Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05
40
In which categories does Wal-Martsell the most
private label?
Wal-Mart Year-End Review QuizQUESTION
41
Wal-Marts Largest Private Label Categories

• Private Label Share of
• Sales Chg Category
• Total WM Private Label 15,322 MM 8.4 15.4
• PL Milk 1,370 MM 8.0 68.9
• PL Bread Baked Goods 1,034 MM 10.2 37.4
• PL Pet Food 967 MM -0.5 28.2
• PL Paper Products 693 MM 23.4 19.6
• PL Cheese 618 MM 13.8 37.7
• PL Vitamins 604 MM -5.6 37.2
• PL Medications/Remedies 591 MM 7.7 23.9
• PL Bottled Water 470 MM 10.0 42.3
• PL Carbonated Beverages 439 MM 4.0 14.9
• PL Disposable Diapers 435 MM 3.5 32.6
• PL UnPrpd Meat/Seafood-Frz 333 MM 12.0 41.2
• PL Wrapping Materials Bags 255 MM 27.8 25.3
• PL Cough And Cold Remedies 254 MM 4.6 26.4
• PL Packaged Meat 254 MM 14.3 11.7
• PL Pain Remedies 235 MM 7.4 30.4
• PL Snacks 234 MM 11.1 9.1

Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05
42
Wal-Mart private label share ishighest in which
categories?
Wal-Mart Year-End Review QuizQUESTION
43
Categories with Highest PL Share at Wal-Mart
WM Private Label Share of
Category Sales Wal-Mart Groc Chnl PL
Milk 1,370 MM 68.9 59.0 PL Sugar/Sugar
Substitutes 191 MM 50.7 44.3 PL
Dessert/Fruit/Tops-Froz 70 MM 46.1 38.0 PL
Vegetables Grains-Dry 61 MM 43.5 29.2 PL
Bottled Water 470 MM 42.3 21.5 PL Cot
Chs/Sour Crm/Topping 117 MM 42.2 34.5 PL
Unprpd Meat/Seafood-Frz 333 MM 41.2 39.7 PL
Fruit-Canned 101 MM 38.6 33.5 PL Cheese 618
MM 37.7 32.0 PL Bread Baked Goods 1,034
MM 37.4 26.5 PL Vitamins 604 MM 37.2 17.2 PL
Butter Margarine 147 MM 36.3 28.9 PL
Shortening/Oil 141 MM 35.6 27.8 PL
Vegetables-Canned 204 MM 35.0 30.6 PL Pasta
58 MM 33.7 20.8 PL Charcoal/Logs/Accessories
73 MM 33.3 25.5
Wal-Mart PL share can be a benchmark for other
retailers.
Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05
44
Who can name five of Wal-Martsprivate label
brands?
Wal-Mart Year-End Review QuizQUESTION
45
Wal-Marts Exclusive Brands

• Food/Beverage/HBC Brands (not available online)
• Great Value Food Beverage
• Sams Choice Premium Food Beverage
• Maxximum Nutrition Premium Pet Food
• Ol Roy Dog Food
• Special Kitty Cat Food
• Sunny Meadow Eggs
• Equate HBC
• Spring Valley Vitamins
• Non-Food
• Ever Active Batteries
• Durabrand Electronics
• Kid Connection Toys
• Popular Mechanics Tools
• White Cloud Toilet Tissue Diapers (bought
  from PG)
• Over 15 Apparel brands including
• George
• Faded Glory
• White Stag

Wal-Marts private label is a mix of home-grown
brands, licensed names brands purchased from
existing manufacturers

• Metro 7
• No Boundaries (also cosmetics)

46
When ranked by number purchase occasions, how
many of Wal-Marts top 100 items are private
label?
Wal-Mart Year-End Review QuizQUESTION
47
Wal-Marts Private Label Items

• 50 of Wal-Marts top 100 items are private label.
• 1,040 of the top 4,000 items are private label.

Ranked by Number of Purchase Occasions Source
ACNielsen Homescan Key Item Report, 52 Weeks
Ending 12/31/05
48
What percent of Wal-Martstop 4,000 items are
pricedat one dollar or less?
Wal-Mart Year-End Review QuizQUESTION
49
Wal-Marts Items Under 1.00

• 29 of Wal-Marts top 4,000 items are priced at
  one dollar or less. (1,167 SKUs)

Dollar Section Opportunities
Ranked by Number of Purchase Occasions Source
ACNielsen Homescan Key Item Report, 52 Weeks
Ending 12/31/05
50
What are the top brandeditems at Wal-Mart
rankedby purchase occasions?
Wal-Mart Year-End Review QuizQUESTION
51
Top Branded Items at Wal-Mart
Size Avg Prc UPC 1 Bar S Hot
Dogs 12 oz 0.69 15900 13401 2 Woman's World
Magazine 1 ct 1.37 71486 03641 3 Angel Soft
Toilet Tissue 24 ct 5.12 30400 00118 4 Lay's
Potato Chips 12 oz 1.96 28400 04361 5 Doritos
Nacho Cheese 13 oz 2.36 28400 03338 6 Fresh
Express Garden Salad 16 oz 1.45 71279
10402 7 Star Kist Tuna Chnk Lt 6 oz 0.56
80000 00245 8 Angel Soft Toilet Tissue 4
ct 0.95 30400 00048 9 Coke Classic 12-Pk 12
oz 3.00 49000 02890 10 Kraft Mac Cheese 7
oz 0.63 21000 65883 11 Lay's Wavy Potato
Chips 12 oz 1.95 28400 04373 12 Kraft
Singles 16 oz 2.81 21000 61526 13 Nabisco
Oreo Cookies 18 oz 2.40 44000 00820 14 Coke
Classic 2-Ltr 67.6 oz 1.05 49000
00639 15 Philadelphia Cream Cheese 8 oz 1.13
21000 61223 16 Pepsi 2-Ltr 67.6 oz 1.04 12000
00230
Ranked by Number of Purchase Occasions Excludes
Dairy and Produce Source ACNielsen Homescan Key
Item Report, 52 Weeks Ending 12/31/05
52
What kinds of informationare available at
Wal-Martsown web sites?
Wal-Mart Year-End Review QuizQUESTION
53
Wal-Marts Own Web Sites

• http//www.walmartstores.com
• Corporate Site Main Page
• Store Openings Now more difficult to summarize
• Sales Summaries Weekly/Monthly
• Earnings
• News Releases
• http//www.walmart.com
• Online Shopping (No Grocery)
• http//www.walmartfacts.com
• Store Counts By State
• Public Relations Site with Pro-Wal-Mart Message
  Aimed at Workers and Community Groups
• http//www.wal-martrealty.com
• Real Estate Site Includes New Stores and Closings
• Includes Site Surveys and Demographics

These sites include a wealth of good information.
54
What are some of Wal-Marts advantages over other
retailers?
Wal-Mart Year-End Review QuizQUESTION
No Wrong Answers Here!
55
Wal-Mart Advantages

• Lower Everyday Prices
• Thousands of Stores Nationwide
• Low-Cost Distribution System
• Cheaper, Non-Union Labor
• Influence with Suppliers
• International Relationships
• Associates Aware of Margins
• Tax Breaks from Local Governments
• What Else???

Some advantages are less obvious
56
What are some of Wal-Martsdisadvantages
compared withsome other retailers?
Wal-Mart Year-End Review QuizQUESTION
57
Wal-Marts Disadvantages

• Limited Market Intelligence
• Continue to Miss Margin Opportunities
• Consumer Perceptions
• Lacking Cool Factor
• Lower Service Levels Than Some Competitors
• Assortment Not Meeting Consumer Needs
• Skews to Lower-Income Households
• EDLP Higher Than Most Grocery Features Prices
• Concerns About Stagnant Stock Price
• Threatened by Evolution of Dollar Stores
• Often Less Convenient Than Other Retailers
• Market Dominance Attracts Critics
• Some Communities Restrict Big Box Stores
• Labor Practices Questioned
• More Lawsuits in 2006

58
How can retailersdifferentiate themselves?
Wal-Mart Year-End Review QuizQUESTION
Last Question for Group Discussion!
59
How can retailers differentiate?

• Faster Checkouts?
• Better Produce?
• Better Meats?
• Hipper Image?
• Better Wine Selection?
• Upscale Image?
• More Gourmet Items?
• Cleaner Aisles?
• Safer Parking Lots?
• Frequent Shopper Programs?

• More Helpful Associates?
• Store Events?
• Better Private Label?
• Video Release Events?
• Cooking Classes?
• Something for the Kids?
• Healthy Alternatives?
• Online Services?
• Unique Services?

60
Thank You!
61
(No Transcript)
62
Appendix
63
Who are the top-selling Wal-Martsuppliers
reported by ACNielsen?
Wal-Mart Year-End Review QuizQUESTION
64
Wal-Marts Billion Dollar Suppliers
Wal-Mart 52-Wk Dollars Procter Gamble
Company 7.8 Billion Altria Group (Kraft) 4.3
Billion Pepsico Inc. 3.3 Billion Nestle
Holdings, Inc. 2.6 Billion Unilever Group 2.3
Billion General Mills 1.8 Billion Conagra
Inc. 1.4 Billion Coca Cola Company 1.4
Billion Kimberly Clark Corporation 1.4
Billion Johnson Johnson 1.3 Billion Kellogg
Company 1.2 Billion Clorox Company 1.0
Billion Koch Industries (Georgia Pacific) 1.0
Billion SC Johnson 1.0 Billion
Wal-Mart 52-Wk Dollars Procter Gamble
Company 7.8 Billion Altria Group (Kraft) 4.3
Billion Pepsico Inc. 3.3 Billion Nestle
Holdings, Inc. 2.6 Billion Unilever Group 2.3
Billion General Mills 1.8 Billion Conagra
Inc. 1.4 Billion Coca Cola Company 1.4
Billion Kimberly Clark Corporation 1.4
Billion Johnson Johnson 1.3 Billion Kellogg
Company 1.2 Billion Clorox Company 1.0
Billion Koch Industries (Georgia Pacific) 1.0
Billion SC Johnson 1.0 Billion
14 companies with sales of 1 billion or more.
Includes only categories reported by
ACNielsen. Excludes private label.
Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05
65
Where does Wal-Mart operate more stores, Japan or
California?
Wal-Mart Year-End Review QuizQUESTION
66
Wal-Mart in California and Japan

• California is larger than Japan
• But Japan has twice as many stores
• under Wal-Marts Seiyu banner.
• Japan 398 Stores
• California 195 Stores

Source www.walmartstores.com, 2/1/06
67
In which country outsidethe U. S. does
Wal-Martoperate the most stores?
Wal-Mart Year-End Review QuizQUESTION
68
Wal-Mart International Store Counts

• Market of Stores
• Mexico 774
• Japan 398
• United Kingdom 315
• Brazil 295
• Canada 278
• Germany 88
• China 56
• Puerto Rico 54
• South Korea 16
• Argentina 11
• International Total 2,285

Some of Wal-Marts International
Banners ASDA Bompreco Amigo Nacional Bodega
Aurrera Suburbia Superama George
This international experience may also strengthen
supplier relationships.
Source www.walmartstores.com, 2/1/06
69
How much of Wal-Mart U.S. salesare reported by
ACNielsen?
Wal-Mart Year-End Review QuizQUESTION
70
Reporting Relevant Categories

• About half of Wal-Mart sales are in categories
  where food and drug retailers compete head-on.
• By focusing on these relevant categories, we
  can compare Wal-Mart with food and drug
  retailers.
• Although panelists record all purchases,
  categories like clothes, hardware, jewelry, toys,
  pharmacy, etc. are not reported.

101 Billion Reported by ACNielsen 48
of Revenue from Wal-Mart Stores Division
Clothing Hardware Toys On-Line
Jewelry Sporting Goods Other Misc.
Dry Grocery General Merchandise HBA/HBC
Non-Food Grocery Perishable Alcohol
Recorded By Homescan Panelists
Relevant Categories Reported
71
In which ACNielsen department does Wal-Mart show
the lowest share?
Wal-Mart Year-End Review QuizQUESTION

• Dry Grocery
• Perishable Food
• Alcoholic Beverages
• Non-Food Grocery
• HBA/HBC
• General Merchandise

72
Wal-Mart Share of Food-Drug-MassBy Department
Wal-Mart share growth is strongest in food
departments.

• Wal-Mart Share
• Share Chg Vs
• Department of F-D-M Year Ago
• All Departments 23.0 0.5 pts.
• Dry Grocery 19.3 0.9 pts.
• General Merchandise 48.9 -1.9 pts.
• HBA/HBC 30.0 -0.1 pts.
• Non-Food Grocery 29.2 0.6 pts.
• Perishable Food 16.0 1.6 pts.
• Alcoholic Beverages 6.2 0.4 pts.

All departments reported by ACNielsen Perishabl
e Food includes all frozen and refrigerated
departments.
Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05
73
What are some of the top-sellingbrand names at
Wal-Mart?
Wal-Mart Year-End Review QuizQUESTION
74
Top Brand Names at Wal-Mart
Wal-Mart 52-Wk Dollars Warner Home
Video 932 MM Disney Buena Vista Home Video 819
MM Twentieth Century Fox Home Ent 633
MM Columbia Tristar Home Video 553 MM Universal
Home Entertainment 484 MM Paramount Home
Video 477 MM Duracell Battery 372 MM Campbell's
Soup (Canned) 366 MM Charmin Toilet Tissue 341
MM Marlboro Cigarettes 337 MM Angel Soft Toilet
Tissue 309 MM Coca-Cola Classic 307
MM Sterilite Storage 277 MM Tide Heavy Duty Liq
Detergent 277 MM
Videos Videos Videos Videos Videos
Videos
The top 6 brands are all videos.
Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05 Includes brand sales within a
single category.
75
Which brands are growingfastest at Wal-Mart?
Wal-Mart Year-End Review QuizQUESTION
76
Top Growth Brands at Wal-Mart
Wal-Mart Dollar 52-Wk Dollars Chg Change P
aramount Home Video 477 MM 62 183
MM Slim-Fast Optima Dieting Aid 96 MM 492 80
MM Tyson Frozen Entrees 168 MM 49 55
MM Propel Bottled Water 152 MM 56 55
MM Jimmy Dean Frozen Breakfast 94 MM 136 54
MM Prilosec Antacid 176 MM 44 54
MM Marlboro/Cigarettes 337 MM 17 50
MM Stouffer's Italian Frozen Entrees 78
MM 171 49 MM Angel Soft Toilet Tissue 309
MM 19 49 MM Bounty Paper Towels 250
MM 23 46 MM Yoplait Yogurt 155 MM 42 46
MM Fresh Express Precut Salad 191 MM 29 43
MM Fuji Quick Snap Film 126 MM 51 42 MM CRC
Relacore Nutri-Supplement 57 MM 257 41 MM
Source ACNielsen Wal-Mart Channel, 52 Weeks
Ending 12/31/05 Includes only categories
reported by ACNielsen.
77
How many communities havevoted to keep out
Wal-Mart andother big-box retailers?
Wal-Mart Year-End Review QuizQUESTION
78
280 Communities Voting No to Big Box Retailers
Some of these communities have since allowed some
stores to open.

• Chandler, AZ Rehobeth, DE Manhattan, KS
  Burnsville, MN New Paltz, NY Cooleyville, TX
• Gilbert, AZ Estero, Fl Overland Park, KS Blue
  Springs, MO New Rochelle, NY Dallas, TX
• Glendale, AZ Gainesville, FL Stilwell, KS
  Columbia, MO No. Greenbush, NY Fort Worth, TX
• Kingman, AZ Bonita Springs, FL Wichita, KS
  Olivette, MO Queens, NY Houston, TX
• Mesa, AZ Clermont, FL Fort Wright, KY
  Springfield, MO Saranac Lake, NY Kennedale, TX
  
• Phoenix, AZ Crystal River, FL Henderson, KY
  St. Louis, MO Green, OH Lakeway, TX
• Tucson, AZ Deland, FL Chalmette, LA Warsaw, MO
  Westerville, OH McKinney, TX
• Woodland, CA Gainsville, FL Barnstable, MA
  Biloxi, MS Beavercreek, OH Murphy, TX
• Auburn, CA Hallandale, FL Billerica, MA
  Winston-Salem, NC Broadview Hts, OH
  Richardson, TX
• Eureka, CA Holiday, FL Boxboro, MA Asheville,
  NC Cleveland, OH Heber City, UT
• Grass Valley, CA Jacksonville, FL Braintree, MA
  Belmont, NC Harrison, OH Layton, UT
• Inglewood, CA Lake Forest, FL Easthampton, MA
  Durham, NC Highland Hts, OH Taylorsville, UT
• Lincoln, CA Naples, FL Greenfield, MA Manteo,
  NC Hudson, OH Accomac, VA
• Martinez, CA North Miami, FL Hadley, MA
  Hickory, NC Lorain, OH Ashland, VA
• North Auburn, CA Ocala, FL Lee, MA
  Winston-Salem, NC Milford, OH Charlottesville,
  VA
• Oakland, CA Pembroke Pines, FL Leominster, MA
  Bedford, NH North Olmstead, OH Fredericksburg,
  VA
• Ocean Beach, CA Sarasota, FL Northboro, MA
  Claremont, NH Ottawa, OH Front Royal, VA
• Reedley, CA Seminole Cty, FL Plymouth, MA
  Littleton, NH Strongsville, OH Roanoke, VA
• San Francisco, CA St. Petersburg, FL Reading,
  MA Nashua, NH Westerville, OH Warrenton, VA

Source Sprawl-Busters.com