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Introduction to Digital Marketing

• The Introduction to Digital Marketing module
  enables you to harness the power of Digital
• You will understand the foundation principles of
  Digital Marketing, and be able to
• distinguish how it differs from traditional
  marketing.
• This module will also introduce you to the
  Digital Marketing Institute Methodology, an
• iterative framework that outlines the foundation
  tenets of Digital Marketing and the visual
• scheme that provides the basis for implementation
  of the different channels.

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Topics covered in the Introduction to Digital
Marketing Module include

• The Digital Marketing Institute Method
• Definition of the DMI Method
• Principles
• Our Tools
• The DMI Framework
• The DMI Quality Scale

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Digital Marketing

• Key Concepts of Digital Marketing
• Traditional v. Digital Marketing
• The Opportunity of Digital Marketing
• Characteristics of Digital Marketing
• Implication of Digital Marketing
• Market Research v. Market Reality

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Digital Marketing Course in Noida
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Digital Marketing

• Digital marketing, the promotion of products or
  brands via one or more forms of electronic media,
  differs from traditional marketing in that it
  uses channels and methods that enable an
  organization to analyze marketing campaigns and
  understand what is working and what isnt
  typically in real time.

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10 Types Of Digital Marketing You Should Know
And Consider For Your Marketing Strategy

• Digital Marketing is one of those terms with
  which we all have a feel1ing that we know what is
  means, but when it comes to nailing it down we
  somehow get stuck. In the end, it is not clear
  which types of digital marketing we are talking
  about. So instead of going for something soft
  like it is related to online marketing or a
  summarizing term for all online marketing
  activities lets put it simply

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Social Media Marketing

• The Social has a strong focus on social media
  marketing. So that is where we are going to start
  our list of types of digital marketing. Social
  Media certainly has a rightfully earned place in
  this list.
• Social Media Marketing is the use of social
  media platforms and websites to promote a product
  or service.

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Content Marketing

• Content marketing is the art of using
  storytelling and valuable information to increase
  brand awareness with the goal of getting your
  target audience to take a profitable action.
  Content marketing aims at building relationships
  with potential customers and becoming a partner
  rather than an advertiser.

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Search Engine Optimization (SEO)

• SEO is the process of optimizing content or
  websites so that they show up in search results
  in search engines like Google. Search engines
  decide which websites to show for a search term
  based on keywords mentioned on the website and
  links that refer to this website. That means SEO
  has a lot to do with using the right keywords in
  the copy of a website or within the content you
  want to show in search and getting links to this
  website or content.

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Topics covered in the Search Engine Optimization
Module include

• ? Key SEO Concepts
• ? Search Results Position
• ? Benefits of Search Position
• ? Stakeholders in Search
• ? Mechanics of Search
• ? Customer Insights
• ? Analysis Review
• ? Keyword Research Selection
• ? Content Updates Layout
• ? Meta Tags
• ? SEO Site Map
• ? SEO Webmaster Tools

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Search Engine Marketing (SEM)

• While SEO describes the process of getting unpaid
  traffic from search engines SEM refers to the
  paid traffic from search engines. The most common
  form of search engine marketing is probably
  Google for the simple reason that Google is by
  far the most used search engine.

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Pay-Per-Click Advertising (PPC)

• Similar to SEM other forms of PPC advertising
  also describe marketing methods where the
  marketer pays for each click on a link to a
  website. Apart from search engines, almost all
  social networks offer the opportunity for Pay Per
  Click1advertising. These ads then appear in the
  feed of the targeted social media users.

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Affiliate Marketing

• Affiliate marketing is a performance-based type
  of digital marketing. In contrast to PPC
  advertising with affiliate marketing, the
  advertiser does not pay for traffic but rather
  for conversions. The rates are usually higher but
  the risk on the side of the advertiser are
  limited since he only pays for conversions.

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Email Marketing

• Email marketing is one of the best converting
  marketing channels. By sending regular updates to
  your email subscribers you can build and nurture
  a relationship. By providing value with your
  email updates you can build trust eventually,
  you will be able to turn a percentage of your
  audience into customers.

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Radio advertising

• You know what I am referring to, dont you? Those
  breaks in your favorite music program where
  someone tells you what car to buy or what cleaner
  to use. Some of these spots can be rather
  annoying, a select few manage to be entertaining
  at least when you hear them the first time.

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Television advertising

• It is not dead yet The spot that breaks up your
  favorite television program. While we are more
  and more getting used to finding ways to omit
  having to actually watch TV commercials there is
  still some marketing success in TV advertising.

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Mobile Phone Advertising

• Mobile Phone Advertising of course, many of the
  above types of digital marketing can take place
  on your mobile phone. You are probably using
  Facebook, Instagram, and Google on your mobile
  phone after all. But there are some other types
  of marketing on your mobile phone that so far
  would not fit into any of the mentioned
  categories.

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Benefits of Digital Marketing 

• Digital marketing is the most powerful form of
  marketing.
• Digital marketing has the potential to transform
  the way that
  you reach and
  engage your customers. But you dont have to take
  our word for it. Here are some real examples of
  how digital marketing tactics are helping
  businesses just like yours reach their target
  market and influence conversions

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Using digital marketing tactics is the most
cost-effective way to market your business.

• While traditional marketing tactics also often
  come with various hidden costs, the only cost to
  digital marketing is time. SEO, content
  marketing, and social media engagement take time
  to work their magic. However, there are still
  digital marketing tactics such as pay-per-click,
  display, and social media advertising that can
  produce quicker results.

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Digital marketing is the most measurable form of
marketing.

• The only way to know for sure is to measure your
  success over time. While it can be difficult to
  track the success of a traditional marketing
  campaign like a radio advertisement or mailer,
  every digital marketing tactic that you use is
  measurable. This benefit is every reason why you
  need to invest into digital marketing.

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One of the greatest benefits of digital marketing
is that it allows you to target your ideal
buyers.

• When you purchase billboard space or place an ad
  in a magazine, youre taking a shot in the dark
  that this messaging will reach its intended
  audience. Though there are certainly ways to
  increase your chances of success with traditional
  marketing tactics, it just doesnt offer the same
  targeting capabilities as digital marketing.

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 Most people are starting their buyers journey
online.

• Think about how often you turn to Google or
  another search engine to find the information you
  need. Your customers are no different when they
  start to research the products or services that
  can help them solve their biggest problems.

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Your customers are on social media, and digital
marketing helps you reach them.

• Perhaps the most important on our list of
  benefits of digital marketing is this. No matter
  what industry your business is in, theres a good
  chance that your buyers are spending their time
  on social media channels like Facebook or Twitter.
  According to eMarketer, 2.34 billion people, or
  about one-third of the earths population, uses
  social media platforms regularly.

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SEO and local SEO helps you reach more qualified
buyers online.

• SEO is another powerful digital marketing tactic
  that offers a variety of benefits. By optimizing
  your site content for the search engines, you can
  work to reach more buyers online. Using relevant
  keywords that help describe your product or
  service offering can help you bring more targeted
  traffic to your site, which increases conversions
  over time.

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Digital marketing helps you connect with mobile
customers.

• Yet another one of the many benefits of digital
  marketing is that it allows you to connect with
  consumers who are browsing and consuming content
  on their mobile devices. Over half of all online
  users are accessing the web from a mobile device.
  Digital marketing can help you reach people on
  mobile devices, tablets, and desktop computers.

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You can easily and quickly adapt your strategy
and tactics for best results

• Traditional marketing tactics like television or
  newspaper ads, you have to wait until after the
  campaign is complete to see the results. And
  although you can use what you learn to adjust
  later campaign tactics, there isnt much you can
  do in-the-moment to adapt your strategies for
  best results

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 Digital marketing levels the playing field,
allowing your business to be more competitive.

• Its often difficult for small businesses to
  compete with their larger counterparts due to a
  limited budget and resources. However, digital
  marketing helps to level the playing field by
  allowing smaller brands to remain competitive
  online.

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advantages of social media marketing

• Real-time social sharing and exposing of
  promotional or other media content
• Complimenting existing digital infrastructure
  like websites etc. through social media
• Targeted exposure in the networks you choose
• Increased likelihood of free advertising (word of
  mouth, verbally and digitally)
• Increased traffic to a targeted page by easy
  navigation and sharing of the link to said page
• More accurate tracking and monitoring of your
  efforts and campaigns
• Potential for business in previously non explored
  communities and target markets
• Demographically targeted exposure in new and
  existing target markets.
• Compliment your traditional marketing efforts
  with your digital
• Compliment your digital marketing efforts with
  your traditional

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disadvantages social media marketing

• Real-time customer complaints and feedback
• Customer complaints and feedback visible and open
  for scrutiny from the public
• Increased usage of business and personal
  resources to manage and control your social media
  campaign
• Training and expertise necessary to manage social
  media to the optimum
• Your digital footprint becomes too much to handle
  Turn to negative online reputation
• Negative employee influence internally and
  externally to your business
• Not enough ROI for the amount of risk and effort

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Digital Marketing Course in Noida

• Best training Digital Marketing courses in Noida
  Sector 10, 18, 16, 12/22 live project base
  industry expert trainer Digital Marketing
  Training Courses SEO SMO PPC Classes in Noida

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