Title: Digital Marketing By Ethonix Infotech Pvt. Ltd.
1(No Transcript)
2(No Transcript)
3 Our Journey
- Ethonix Infotech Pvt. Ltd is a Award Winning,
Creative IT solutions company. Providing a new
start for your business by creating beautifully
designed and uniquely presented Website and
Apps to create a ever lasting benchmark
4Why Digital Marketing Branding is important?
Digital marketing encompasses all marketing
efforts that use an electronic device or the
internet. Businesses leverage digital channels
such as search engines, social media, email, and
their websites to connect with current and
prospective customers. Marketing has always been
about connecting with your audience in the right
place and at the right time. Today, that means
you need to meet them where they are already
spending time on the internet.
- Your website and social media accounts are
accessible 24/7/365 - Connecting with Your Users On Any Device
- Helping Your Users with Engaging Content
- Worldwide Marketing
5The Process
- CONCEPTUAL THINKING SKETCHING
- DIGITAL MEDIA SOCIAL GATHERING
6 OUR DIGITAL MARKETING SERVICES
7DIGITAL MARKETING PROCESS
Search Engine Optimization (SEO)
- This is the process of optimizing your website to
"rank" higher in search engine results pages,
thereby increasing the amount of organic (or
free) traffic your website receives. The channels
that benefit from SEO include - Websites
- Blogs
- Infographics
8Content Marketing
- This term denotes the creation and promotion of
content assets for the purpose of generating
brand awareness, traffic growth, lead generation,
and customers. The channels that can play a part
in your content marketing strategy include - Blog posts
- Ebooks and whitepapers
- Infographics
- Online brochures and lookbooks
9Social Media Marketing
- This practice promotes your brand and your
content on social media channels to increase
brand awareness, drive traffic, and generate
leads for your business. The channels you can use
in social media marketing include - Facebook
- Twitter
- LinkedIn
- Instagram
- Snapchat
- Pinterest
- Google
10Pay-Per-Click (PPC)
- PPC is a method of driving traffic to your
website by paying a publisher every time your ad
is clicked. One of the most common types of PPC
is Google AdWords, which allows you to pay for
top slots on Google's search engine results pages
at a price "per click" of the links you place.
Other channels where you can use PPC include - Paid ads on Face Book
- Promoted Tweets on Twitter
- Sponsored Messages on LinkedIn
11Affiliate Marketing
- This is a type of performance-based advertising
where you receive commission for promoting
someone else's products or services on your
website. Affiliate marketing channels include - Hosting video ads through the YouTube Partner
Program - Posting affiliate links from your social media
accounts - Native Advertising
- Native advertising refers to advertisements that
are primarily content-led and featured on a
platform alongside other, non-paid content.
BuzzFeed-sponsored posts are a good example, but
many people also consider social media
advertising to be "native" -- Facebook
advertising and Instagram advertising, for
example.
12Marketing Automation
- Marketing automation refers to the software that
serves to automate your basic marketing
operations. Many marketing departments can
automate repetitive tasks they would otherwise do
manually, such as - Email newsletters
- Social media post scheduling
- Contact list updating
- Lead-nurturing workflows
- Campaign tracking and reporting
13Email Marketing
- Companies use email marketing as a way of
communicating with their audiences. Email is
often used to promote content, discounts and
events, as well as to direct people toward the
business's website. The types of emails you might
send in an email marketing campaign include - Blog subscription newsletters
- Follow-up emails to website visitors who
downloaded something - Customer welcome emails
- Holiday promotions to loyalty program members
- Tips or similar series emails for customer
nurturing
14BRANDING
Brand represent the character, the soul of
a company and its product, so people could know
what they're using in a glimpse and so it could
keep them with the brand and make them a royal
customer because of the brands characteristics.
without a brand somehow every product seems the
same.
15BRANDING PROCESS
- Research-
- We get inside the heads and hearts of your target
audience and study market dynamics to inform your
brand strategy. - Brand Strategy-
- We give you a compass and strategically position
your brand so it doesnt look, feel or sound like
the rest. - Visual Identity-
- We design iconic logos and visual identities that
cut through the noise and express who you are. - Naming-
- We create strong, expressive names that are
story-driven and serve as the linchpin for your
brands success.
16- Voice Message-
- We define your unique brand voice and write
messages and copy that clarify and inspire. - Packaging
- We design instagram-worthy packaging and POS that
engages, motivates people to buy and gets people
talking. - Web Digital-
- We design and build beautiful sites that connect
with your audience and sell your products and
services. - Content Creation
- We art direct and produce photoshoots, video
projects, and marketing materials to fully
realize your brand.
17- Branded Spaces-
- We design immersive interiors and physical office
or retail spaces that support your unique brand
experience. - Brand Workshops-
- We align your leadership, educate your team on
brand, and hash out ideas in private workshops. - Campaign Development-
- We conceptualize and develop launch campaigns
that intrigue your audience and compel them to
act. - 1-to-1 Consulting
- Need quick, expert advice on your brand? A senior
brand strategist will answer your questions.
18Our Services
19Our Clients
20Specialization
21Feel free to get in touch any day, anytime
Ethonix Infotech Pvt. Ltd. 51A, Kundan
Nagar Delhi,India- 110092 info_at_ethonix.com
http//www.ethonix.com/
91-9654117629, 7042087044
BUSINESS HOURS Monday Friday10.00 AM to
6.30 PM
22For your precious time and your attention.