Digittal Marketing Institute in Noida

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DIGIBLISS

• The most advanced and Comprehensive Digital
  Marketing Course.

www.digibliss.in
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OBJECTIVE OF THE TRAINING
The world of digital marketing is getting more
complex with an increasing number of channels
(web, email, social, mobile), customers and
prospects are broken down into small communities
in different channels, for example, they move
from Facebook to smaller and intimate communities
such as technologies like WhatsApp, Vine, WeChat,
snapchat and many others). In short, the job of
the digital marketers is ever challenging. I
think that sometimes the focus is directed too
much towards the channels and the attention is
given to see whats new out there and make sure
were reaching out to customers and prospects in
all channels without real objectives behind what
we want to do with the clients (does increase in
followers success? Does it translate to
revenue?).
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WHAT IS DIGITAL MARKETING
Digital marketing is an umbrella term for all of
your online marketing efforts. Businesses
leverage digital channels such as Google search,
social media, email, and their websites to
connect with their current and prospective
customers.   The reality is, people spend twice
as much time online as they used to 12 years ago.
And while we say it a lot, the way people shop
and buy really has changed, meaning offline
marketing isnt as effective as it used to
be. Marketing has always been about connecting
with your audience in the right place and at the
right time. Today, that means that you need to
meet them where they are already spending time
on the internet.  
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TRAINING MODULES
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DIGITAL MARKETING OVERVIEW

1. What is digital marketing?
2. Why are people going online?
3. Benefits of digital marketing.
4. What does digital marketing consist of?
5. How digital marketing evolved.
6. Search engine optimization (SEO).
7. Pay per click (PPC).
8. Social media Marketing (SMM).
9. Digital marketing measurement

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SEARCH ENGINE OPTIMIZATION

1. What is SEO?
2. SEO strategies/techniques
3. Linking strategies?
4. Keywords
5. Title tags Meta description tags
6. How digital marketing evolved.
7. Alt tags
8. Submit your website to SEs for indexing

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PPC ADVERTISING, GOOGLE ADWORDS

1. What is PPC?
2. What is Google Adwords.
3. PPC Keyword Research.
4. Managing Your PPC Campaigns

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SOCIAL MEDIA MARKETING

1. What is Social Media?
2. Why care about Social Media?
3. Creating Facebook marketing strategy.
4. Creating twitter marketing strategy.
5. LinkedIn for B2B lead generation.
6. Discussion on other social media channels.

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WEBSITE PLANNING CREATION

1. What is a website?
2. Components of a website.
3. Website planning.
4. Define your Target Audience.
5. Develop a Look and Feel.
6. Web page designing.
7. Web hosting.
8. Domain registration.

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E-MAIL MARKETING

1. What is E-mail marketing?
2. How it works?
3. Benefits of E-mail marketing.
4. Easy to create.
5. Easy to track.
6. Global audience.
7. How to do bulk emails.

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LEAD GENERATION FOR BUSINESS

• Understanding lead generation.
• Why Do You Need Lead Generation?
• Landing page vs website.
• Understanding thank you page.
• Best practices to create a
• thank you page
• 6. Best practices to create a
• landing page

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MOBILE MARKETING

1. Understanding Mobile Devices.
2. Fundamentals of mobile marketing.
3. Mobile Marketing Social Media.
4. Mobile Content Marketing.
5. Creating Mobile website through word press.

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CONTENT MARKETING

1. What is content marketing?
2. Objective of content marketing.
3. How to write great compelling content?
4. How to market your content?
5. Case study on content marketing.

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GOOGLE ANALYTICS

1. Introduction to Google Analytics.
2. How Google Analytics works?
3. How to write great compelling content?
4. How to market your content?
5. Case study on content marketing.

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ONLINE DISPLAY ADVERTISING

• What is Display Advertising?
• How Does Display Advertising Work?
• Misconceptions About Display Advertising
• Types of Display Advertising for More
• Leads and Sales

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E-COMMERCE MARKETING

1. What is e-commerce marketing?
2. Ecommerce Marketing Channels
3. Ecommerce Marketing Terms
4. Keeping Up With Ecommerce Marketing Trends
5. Ecommerce Marketing Tips To Help Drive More Sales

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AFFILIATE MARKETING

1. What is affiliate marketing?
2. How people make millions of dollar in affiliate
   marketing?
3. Affiliate marketing secrets.
4. Top affiliate network in the world.

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ONLINE REPUTATION MANAGEMENT

• What is online reputation management?
• Understanding ORM scenario.
• How to deal with criticism online.
• Step by step to overcome negative
• Online reputation.

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CREATING INTERNET MARKETING STRATEGY

1. Study your competitors.
2. Study your market. 
3. Mimic the successful marketing strategies of your
   competitors.
4. Create a multi-faceted Internet marketing
   strategy.
5. Develop your brand name and image before
   communicating with your targeted market.

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MAKING MONEY VIA ADSENCE BLOGGING

1. What is AdSense?
2. How to get approved for AdSense? 
3. Using AdSense account interface.
4. Placing ads on your blog.
5. We will share 1 secret method through
6. Which you will make money with AdSense.

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INBOUND MARKETING

1. What is AdSense?
2. How to get approved for AdSense? 
3. Using AdSense account interface.
4. Placing ads on your blog.
5. We will share 1 secret method through
6. Which you will make money with AdSense.

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HOW TO GRAB FREELANCING PROJECTS
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WHY YOU SHOULD JOIN US
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WHY YOU SHOULD JOIN US
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BATCH TIMING
EVENING BATCHES
0400 p.m. TO 0600 p.m.
WEEKEND BATCHES
0200 p.m. TO 0600 p.m.
SUNDAY BATCHES
1100 a.m. TO 0100 p.m.
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COURSE FEE REGISTRATION
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LEARN IN THE DIGIBLISS. LEAD IN THE WORLD.
C-78, Sec-2, Noida
91-874-501-5630
www.digibliss.in