What is the best mobile ad serving platform?

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What is the best mobile ad serving platform?

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The best ad serving platform defines with some attributes. Let's see what are they? – PowerPoint PPT presentation

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Title: What is the best mobile ad serving platform?


1
What is the best mobile ad serving platform?
2
The best mobile ad serving platform should do the
following things. They are Mobile device
targeting It needs to target the audience by
mobile devices which include Android, ipad,
iphone, windows phone and feature phone. It also
needs to target based on the handset screen size,
manufacturer, operating system and model name,
etc.
3
Tablet banner support It should serve as a
multipurpose product which means delivers the ads
not only in apps and in mobile web pages but also
in tablets that should be equipped with IAB
standard ad formats.
4
Telco targeting Targeting the audience by
telecom operator helps the advertisers to target
their ads which should be based on the telecom
verticals that would benefit them to increase the
engagement rate. Mobile app SDK Delivering the
ads in mobile application and that should adhere
to IAB standard ad format. It must have the
unique features like auto ad refresh, user
detection and so on.
5
Multi-currency Multilingual The best mobile
ad server must equip with multilingual and
multi-currency support where the user can specify
and select the specific currency type or language
to customize their need and so it creates a
completely user-friendly and understandable
environment.
6
Mobile device detection library During the
banner delivery, the right mobile ad server does
its task technically to reach the mobile devices
which help to reach more potential customers.
That would maximize your revenue and helps to
avoid the disturbing irrelevant audience and to
reach the right audience. The best ad server is
vital because when you look for a better control
over your ad operations and run a consistent
volume of ad campaigns.
7
Mobile and cross-channel ad serving All the
display advertising functionality like
performance-based optimization more choice of
advertising formats must be available for mobile
advertising campaigns
8
Engaging ad formats   In order to make your
mobile advertising more effective and engaging by
expanding the choice of ad formats. Working with
the standard banners of all the sizes, rich media
formats which includes floating banners,
interstitial video ads etc.
9
Multichannel ad delivery Managing the mobile,
display and in-app advertising within a single
solution and the large advertising campaigns can
be created with mass upload functionality, and
the ability in order to utilize the elaborate
targeting options for the mobile advertising. By
enabling the automatic performance based
optimization, we can achieve the optimum results.
That will increase the efficiency of inventory
monetization, and the effectiveness of budget
allocation.
10
These are the features must be satisfied by the
best ad server. I personally find one ad server
provider DJAX ad server, they are so simple and
convenient in launching and managing the In-app,
cross-platform advertising campaigns, and mobile
web within the one user interface
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