Top 10 Reasons Why Your Mobile App Fails

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Inappropriate Audience Research

• Following are the steps to research your
  audience
• Study your industry
• Understand the audience that might be interested
  in your apps
• Note down the demographics of your mobile app
  users
• Conduct surveys through your network or some 3rd
  party survey organizer

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Lack of Competitive Analysis

• Once, you know your competition, how to work on
  analyzing your competitors?
• How well your competitors have worked on the app
  idea?
• Do they have apps for both Android and iOS?
• What app description they have on the Stores?
• How they work on their marketing strategy?

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Lack of Platform Analysis

• Which platform is more preferable for your
  audience.
• Where your competition is available.
• How your competitors are performing on both the
  platforms.

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Poor App Idea

• Is your app idea unique?
• Does your app idea solve any of the users needs?
• How your app idea is different from your
  competing apps?
• How much competition you have for your app idea?

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Inappropriate App Development Strategy

• Your app development strategy needs to be
  appropriate in all aspects
• How will you design your app development?
• How much time the design will take?
• How much time the app development process will
  take?
• How much time would you spare for testing the
  app?
• When do you plan to launch the app?

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Poor UI/UX

• Avoid This
• Low resolution images
• Poor loading time
• Broken app navigation
• Tiny fonts or too big fonts
• Poor connectivity to social profiles
• No actions on clickable elements
• Too much of page scrolling

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Unplanned Development Process

• How to start with designing the mobile app?
• Which functionality to develop first?
• Which designer/developer to utilize?
• How to finalize the app designs?
• How much time will require in testing?

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Ignorance of Rigorous Testing

• Each functionality needs to be tested as and when
  developed.
• With each new developed functionality, needs to
  check whether the earlier functionality is not
  broken.
• Testing is required to check whether each app
  integrations are working appropriately.
• Whether the app is compatible on all the
  platforms and devices needs to be tested.

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Ineffective App Launch Plan

• Come up with an exclusive and effective app
  launch marketing plan
• Use paid marketing to directly target your
  audience
• Use social media to grab the attention and app
  awareness
• Use PR, advertising to launch your app grand
• Use content marketing to bring your app in the
  limelight
• Use video marketing to attract your target
  audience

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Mediocre Monetization Strategy

• Offer great content/stuff to download which only
  premium users can get an access to
• Offer discounts on various offerings
• Offer few amazing app features only to the
  premium users
• Offer subscriptions to remove ads, get extra time
  (for gaming apps), etc.

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• Mobile apps are a great way of doing business.
  But, it is important to make sure that it does
  not fail.
• Feel free to reach us if you are looking for
  mobile application development company, feel free
  to contact us