Title: The Impact of Online Booking Systems
1The Impact of OnlineBooking Systems
2More than 3 billion people are now using the
Internet and it is continuing to grow at
around10 per year. In 2017, an estimated 1.66
billion people worldwide purchase goods and
services online.More than 3 billion people are
now using the Internet and it is continuing to
grow at around 10 per year. In 2017, an
estimated 1.66 billion people worldwide purchase
goods and services online.In recent years,
mobile shopping has been on the rise, with
customers increasingly using their mobile devices
for various online shopping activities.According
to a March 2016 study regarding mobile shopping
penetration worldwide, 46 percent of internet
users in the Asia Pacific region and 28 percent
of those in North America had purchased products
and services via a mobile device, whether
smartphone or tablet computer.
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3Australian consumers now expect the convenience
to book online when shopping for
services.Australians that are increasingly time
poor and already familiar with booking services
online are doing it more frequently.Baby
boomers still have the highest disposable income
but the Millennials (from 25 to 35) that have
grown up with the internet now make up a very
large proportion of the population.Millennials
are savvy online shoppers and expect to access
information, products and services at the touch
of a button on their mobile device or laptop
computer.
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4Australian businesses are quickly evolving from a
telephone based booking system to an online
booking system to quickly cater for this
demographic shift and the online expectations
that come from these Millennials.Shoppers are
more informed than ever with information,
reviews, and comparisons at their fingertips
making it crucial for businesses to deliver on
their expectations or start losing customers to
competitors.Small, medium and large businesses
who are investing in online innovations such as
an online booking system and focusing on customer
experiences are seeing their efforts pay off.
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5The many significant advantages of implementing
an online booking system make it a mustfor the
future of a service business in Australia.The
challenge is selecting the best system for your
business and effectively managing the change that
will impact customers, staff and how you run the
business.Telephone bookings are being quickly
phased out and an online booking system is a
major change in your businesses workflow and will
impact your customers, staff and management
(owners).
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6Customer Impact
- Save time and convenience with the option to book
your services online - Better service no waiting on hold or needing a
call back - Access to past and future booking information
with a click of a button without a call or email - Improved communication with customer email and
text booking reminders to reduce no shows and
cancellations - Business is seen as modern and advanced with an
online booking system
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7Staff Impact
- Online booking systems saves your staff time take
bookings after work hours - Removing the bottleneck of phone booking systems
- Increased revenue thanks to upselling and repeat
bookings - Improved roster communication with email and text
booking reminders - Improved and easier customer service
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8Owners Impact
- Change management for your customers and staff
- Booking system licensing cost
- Increased customer sales revenue
- Reduced staff resources that used to take
bookings over the phone - Better marketing using customer information to
target new and repeat customers - Business is seen as modern and advanced with an
online booking system - Improved staff and client management information
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9You may also like
- The Impact of Online Booking Systems
- The Ultimate Checklist for A Fitness Booking
System - Ultimate Online Booking System for Real Estate
- Easy Online Booking System for Small Business
- 8 Good Reasons to Have an Online Booking System
- Ultimate Online Booking System for Property
Management - The Ultimate Guide to Choosing the Best Online
Booking System
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