The Crons Brand: Executive Summary

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The Crons Brand Executive Summary

• Crons is an inspirational brand with a Come Ready
  or Never Start message that motivates of all
  demographic, social and economic backgrounds to
  set and achieve their goals in order to get
  better.
• The Crons Brand occupies an exclusive niche as a
  brand being defined by a value system and
  dedication to assisting people in reaching their
  goals across all walks of life.

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The Crons Brand Brand Focus

• Selling hope...inspiration...and motivation
  through the sales of a product mix that motivates
  and engages people to achieve their goals, reach
  their potential and become better
• A brand that especially resonates during
  challenging economic times as a sign of hope,
  inspiring people who are looking for positive
  reinforcement and assurance, that they still can
  achieve their goals if they adopt the Crons Brand
  Come Ready or Never Start mentality.

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The Crons Brand Overview

• Acronym for Come Ready or Never Start
• Defines the attitude of a winner
• -- Being your best
• -- Making your bestbetter
• -- Challenging yourself to set and achieve new
  goals
• An attitude and mentality that embraces
• -- Outworking the competition
• -- Overcoming adversity
• -- Not listening to the doubters (Ignore the
  Noise)
• -- Focusing on practice and preparation
• -- Making sacrifices, not excuses

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The Crons Brand Mission Statement
The Crons Brand provides high quality
motivational apparel, merchandise and accessories
to inspire people to get better and constantly
strive for their goals.
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The Crons Brand Product Requirements

• All products featured must contain at least one
  environmentally friendly component
• All products must be functional or technical in
  nature to engage people in physical or mental
  activities
• All products must support or motivate people to
  get better

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The Crons Brand History

• Pat Cavanaugh backgroundOvercoming the odds
• -- Athletics
• -- Business
• Founding of the Brand in 1996
• Idling the Brand while building The Cavanaugh
  Marketing Network
• (1998-2004)
• Hiring full-time Director of Brand Development in
  2007Sotiris Aggelou
• 2008 Increase on sales by 250

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The Crons Brand Management Team

• Pat CavanaughPresident Founder
• -- Ernst Young Entrepreneur of the Year
• -- Member, Ernst Young National Entrepreneur
  Hall of Fame
• -- Named top salesperson in country, Sales
  Marketing Management
• -- Featured in Inc. Magazine
• Sotiris AggelouNational Sales Manager/Director
  of Brand Development
• -- Has his own Crons Story coming from Greece to
  America
• -- Former Division 1 basketball player at
  University of Pittsburgh and St. Francis
  University
• -- Professional basketball player in Greece (7
  years)

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The Crons Brand Management Team(Continued)

• Anthony CrisafioChief Financial Officer
• -- PrincipalAnthony Crisafio, PC
• -- Former Partner, Ernst Young
• -- COO, 18th largest theater chain in the
  country
• -- Audit Compensation Board of two major
  companies

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The Crons Brand Target Market(Team Sports Market
is a 4 Billion Industry)

• Public elementary and secondary schools
• Private, Parochial and Charter elementary and
  secondary schools
• Both boys and girls teams
• Local sports organizations and associations that
  promote and administer youth sports
• Administrators, coaches and athletes
  participating in junior college and college
  athletic programs in all divisions.

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The Crons Brand Target Market

• Public Schools 17,800
• Private Schools 15,000
• Parochial Schools 7,400
• Charter Schools 5,700
• Junior Colleges 500
• 4-Year Colleges 1,200
• AAU Sports Programs 1,500
• 26 Million youngsters between the ages of 6 17
  participate in at least one organized sport

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School Athletic Apparel Market Potential
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The Crons Brand Successes

• Sales to 300 secondary schools, teams and youth
  sport organizations in 22 states across the
  country
• Produced 7,000 jerseys for the NBA Orlando Junior
  Magic Program
• Nine(9) collegiate athletic programs wear Crons
  apparel
• Custom made 2008-09 uniforms for Robert Morris
  Colonials2009 NEC Basketball Champion and NCAA
  Participant
• Featured on CNBC
• Provided apparel for over 1,200 athletes last
  fall in Baltimore/Washington, D.C. area
• Uniform provider for Baltimore Mariners Arena
  football team

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The Crons Brand CapabilitiesThe Crons Brand is a
full-service provider of motivational apparel and
merchandise in the following 4 product categories.

• Custom Team Apparel and Merchandise
• --Standard Team Packages -- Performance Team
  Packages
• -- Custom Game and Practice Uniforms -- Coaching
  Gear
• -- Warm-ups -- Headwear
• -- Accessories -- Awards
• Crons Lifestyle Apparel and Merchandise
• -- Workout Apparel -- Compression Apparel
• -- Warm-ups -- Sweatshirts Sweatpants
• -- Performance polo shirts -- Sandals Socks
• -- Headwear -- Accessories

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The Crons Brand Capabilities(Continued)

• Nutritionals
• -- Bottled Natural Spring Water (Crons
  Customized)
• -- Protein BarsNCAA Compliant (Summer 09)
• -- Energy Drinks (Fall 2009)
• -- Vitamins (Winter 2010)
• School Self-Improvement Products
• -- Achievers Curriculum
• -- Goal Kits
• -- Awards (Spring 09)
• -- Motivational Products (Spring 09)

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The Crons Brand DifferenceWhat separates us from
the competition

• Message behind the Brand
• -- Inspirational message and mentality behind
  the Brand reflects values that coaches and
  parents looking to instill in their kids
• -- Lack of similar comprehensive message from
  competing brands
• Superior Fabric Capabilities
• -- Moisture Management technology (Crons
  ReadyDry)
• -- Organic Bamboo Blend performance apparel that
  features superior moisture wicking vs. cotton
  anti-microbial fabric functionality softer
  product feel vs. cotton

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The Crons Brand Difference(Continued)

• Team Package options offer great value for most
  demanded team apparel products
• Superior Customer Service
• -- Shared customer service resources with
  successful Inc. 500 company
• -- Documented 99.2 order accuracy which
  addresses one of the big pain points for
  customers in this industry
• -- Consistent 12-15 day turnaround times on all
  non-uniform products
• Custom CapabilitiesCrons can handle any custom
  request

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The Crons Brand Difference(Continued)

• The Crons Brand can be a coachs single, one-stop
  source for all athletic apparel and accessories
  instead of having to deal with multiple suppliers
• Superior Design Services
• -- Athletic apparel customized designs
• -- Custom uniform designs
• -- Logo design
• -- Virtual product presentations to close sales
• Turn-key Fundraising Programs

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The Crons BrandIncome Earning Opportunities
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Joining The Crons Brand Team

• Head Coach
• -- Earning commissions from 15 - 30 on the
  direct sales of Crons apparel and merchandise
  (bonus opportunities)
• -- Opportunity to recruit other Crons Coaches
  with potential to earn commissions on their sales
• -- Supplied with Crons Starter Kit (1,000 worth
  of samples) and other marketing collateral
  including Sales Training Manual
• General Manager
• -- Earned Position
• -- Significant residual income opportunity
  through the recruitment and signing of other
  Crons Head Coaches
• -- Two income streams Personal sales and
  earning commission on sales of your Head Coaches

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Joining The Crons Brand Team

• Regional Director
• -- Earned position
• -- Manage up to 8 General Managers
• -- Earn significant residual income on
  commissions from sales of General Managers and
  Head Coaches in your region
• -- Recruiting and training are the primary focus
• FranchiseDesignated Position
• -- Regional Franchise position is for
  ultra-performing individual
• -- Highest level of residual income in entire
  region encompassing as many as 8 General Managers
• -- Accelerated compensation percentages on
  multiple revenue streams across all brand
  opportunities

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