Best Ecommerce SEO Tips for 2018-19

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Best Ecommerce SEO Tips for 2018-19
Are you thinking why weve compiled this list
containing best Ecommerce SEO tips for 2018-
2019? Actually, having recently attended the
Internet Retail Expo, weve suddenly got a lot
of people asking us how to do SEO for Ecommerce
site. I wanted to quickly put together a blog
post which offered top SEO tips for eCommerce
success in 2018, so I Googled best ecommerce
seo tips. I read all top 10 posts/articles that
appeared in the search results and found some
very useful eCommerce SEO tips. Here I have
compiled and listed best Ecommerce SEO tips that
you can never ignore to achieve success for your
Ecommerce site in 2018 2019. Best Ecommerce SEO
Tips 2018-2019 for a Successful Ecommerce
Campaign 1. Avoid Duplicate Content for Product
Descriptions
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Its easy to use the product descriptions
provided by the manufacturer, but you will simply
end up resembling thin affiliate sites. Its
best if you can create unique content for each
product. If thats not practical, at least create
unique and useful content on your category pages
and consider using the NOINDEX tag on product
pages you cant write unique descriptions
for. 2. User Generated Content (UGC) and Product
Reviews
Encourage users to review products and leave
feedback on your Ecommerce site. Its an easy
way to get free content, make each product page
unique and also keep it fresh. UGC will take
your product pages to the top of the search
results. Besides, 70 of online shoppers are
looking for product reviews before they finally
make their purchase.
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3. Integrate a Blog to Promote Your Ecommerce
Products
A great way to create fresh, unique content is to
regularly post offers, discounts, tips, buying
guides for the products you wish to promote. An
interesting blog is a great way of establishing
thought leadership, building relationship with
customers and internal back links to your
product pages. 4. Logical Navigation with Clean
URL Structure
In order to make it easy for visitors to find
products, Ecommerce sites offer the ability to
sort and filter content on the basis of multiple
parameters price range, brand, color, size
etc. leading to multiple versions of the same
content. You could end up with lots of duplicate
pages and you need to tell Google which ones to
index in order to avoid passing
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link juice to unimportant pages. URL
parameter-handling may be a little complicated
but is very important for a clean URL structure
and effective Ecommerce SEO. 5. Optimize Your
Ecommerce Site for Long Tail Keywords
Long tail keywords are easier to rank for and
also provides a better conversion rate more
easily on a Ecommerce site. Make sure you
understand the search demand for your products
and accordingly incorporate keywords in the Meta
tags, H1 Heading Tag, Image Alt Attribute and
content on your product pages. But make sure not
to stuff keywords in the process. 6. Optimize
Ecommerce Sites for Mobile
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As more and more people use smart phones and
tablets for discovery, research and social
shopping activities, the sales via mobile devices
is increasing. You need a mobile friendly
website to handle this growing segment, and
effective mobile SEO could help you get ahead on
mobile searches and beat the e-commerce sites
which dominate web searches. If you follow these
top Ecommerce SEO tips for your Ecommerce website
in 2018, you can be rest assured that your
On-page SEO is taken care of. These tips will
remain relevant even when you want to do SEO for
Ecommerce sites in 2019.