Building Tools and Content for Global, Mobile Training

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(No Transcript)
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Building Tools and
Content for Global, Mobile
Training

• A Case Study Based on windowsmobiletraining.com

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We hope you learn

• Programs need to scale globally, but be relevant
  locally
• Content must be flexible, adaptable and timely
• Online learning programs likely need a mobile
  component

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Cost and scalability
Support complex, global partner ecosystem
Business GoalsSales reps sell what they know
Overcome knowledge gap in the channel
Create brand and platform advocates
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46,000 registered users
Over 200,000 online trainings completed
12 languages, 15 markets
Deployed across Europe and Asia/Pacific 2004
Launched June, 2003 in the US
Online learning for retail sales who sell Windows
Mobile devices
Windows Mobile Training Overview
3,100 certified Windows Mobile Specialists
Reduced cost/training by 50 two consecutive years
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Portalization Engine Making it relevant locally
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Product Sales Training

• Engaging
• Highly interactive
• Localized

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Technical Training

• How-Tos
• Knowledge Bank
• Device Demos
• Tips and Tricks

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Tools for Retail Sales Reps

• Product database
• Industry news
• Sales tools and other downloads
• Useful links

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Local Publishing Toolslocal, fast, flexibility

• Homepage Updates
• Content Publishing
• E-Mail Blasts
• Database Management

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Rewards Recognition

• Prize shop
• Specialist certification

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DEMOWindows Mobile Training Site
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New generation of Internet-enabled mobile devices
Serve changing program audience
Why M-Learning?
User and partner feedback
Support emerging markets
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Windows Mobile Training Mobile
How we approached the challenge

• Assess user needs
• Assess existing content services
• Define solution
• Intersection where mobile users needs existing
  content
• HTML browser based mobile portal

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DEMOMobile Portal Prototype
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Prototype Walkthrough
Home Page

• What is Windows Mobile?
• Product Data
• Knowledge Bank
• Tips and tricks
• News

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Prototype Walkthrough
Home Page

• What is Windows Mobile?
• Product Data
• Knowledge Bank
• Tips and tricks
• News

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Prototype Walkthrough
What is Windows Mobile?

• Information about Windows Mobile
• HTML and graphics formatted for mobile viewing

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Prototype Walkthrough
Product Data

• Real-time device specs
• Delivered to RSPs on the sales floor

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Prototype Walkthrough
Product Data

• Real-time device specs
• Delivered to RSPs on the sales floor

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Prototype Walkthrough
Knowledge Bank

• Live FAQ of Windows Mobile information
• Users can submit new questions

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Prototype Walkthrough
Knowledge Bank

• Live FAQ of Windows Mobile information
• Users can submit new questions

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Prototype Walkthrough
Knowledge Bank

• Live FAQ of Windows Mobile information
• Users can submit new questions

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Prototype Walkthrough
Tips and Tricks

• Cool things you can do with Windows Mobile
  devices
• Available to RSPs while they work with customers

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Prototype Walkthrough
Tips and Tricks

• Cool things you can do with Windows Mobile
  devices
• Available to RSPs while they work with customers

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Prototype Walkthrough
News

• RSS feeds from localized sources
• Real-time content
• Gives users a reason to come back frequently

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Whats Next?

• User feedback on beta
• Launch HTML version across all markets
• Expand support for other devices/browsers
• Continue to evaluate new technologies for mobile
  learning
• Flash based learning modules
• Local applications for offline access
• SMS for information alerts

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Conclusions

• Global scope and local relevance
• Content is king
• The world is mobile

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Discussion
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Partner Ecosystem