MKT 571 help Minds Online/newtonhelp.com

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MKT 571 help Minds Online/newtonhelp.com
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MKT 571 Week 2 Assignment Understanding Target
Markets (Nike)

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• Purpose of Assignment
• To develop effective relationship marketing, a
  company must first understand its targeted
  consumers' buying influences and behaviors. This
  week's assignment is the first part of the
  development of a marketing plan. It provides the
  foundation of the marketing plan and introduces
  the student to a variety of diagrammatic tools
  for understanding a business.
• Assignment Steps

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MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle (Nike)

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• Purpose of Assignment
• All products/services go through a life cycle of
  NPI (new product introduction), growth, maturity
  and decline. These various stages affect the
  marketing strategy and promotional efforts. In
  Week 3, you will incorporate a product strategy
  that addresses at least 3 areas of the product
  life cycle. The primary objective of this
  assignment is to allow the student to demonstrate
  an understanding of the factors that can affect
  the launch of a product or service. A secondary
  objective is to understand the differences in a
  product launch in the U.S. (domestic market) and
  an international market.

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MKT 571 Week 3 Team Assignment New Product Launch
(Apple Iphone)

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• Purpose of Assignment
• Understanding the various phases of a product or
  service lifecycle is critical when addressing a
  market. If your product is in decline and the
  competitor's product is in growth, your strategy
  for the product or service will be different.
  This exercise will enable students to demonstrate
  an understanding of both their product/service
  life cycle stage and a competitor's product. It
  is designed to help students explore product mix
  strategies in the various phases of a product or
  service life cycle. This tool is critical when
  addressing a market penetration, market
  saturation or product/service decline.
• Assignment Steps

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MKT 571 Week 4 Assignment Price and Channel
Strategy (Nike)

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• Purpose of Assignment 
• This assignment is designed to help students
  analyze and understand how price setting and go
  to market (distribution) are interrelated and
  affects the profitability and growth of the
  business. It has been designed to be a short
  overview on purpose the concepts of pricing and
  distribution are complex and a general
  understanding is what should be absorbed in one
  week of study. 
• Assignment Steps 

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MKT 571 Week 5 Assignment Marketing Communication
and Brand Strategy (Nike)

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• Purpose of Assignment
• This assignment is designed to help students
  understand the interrelationships between brand
  strategy and the communication message to the
  target audience. It is a continuation of the
  marketing plan and students should review the
  Week 3 Learning Team Assignment for assistance in
  product brand strategies the team has developed.
• Assignment Steps

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MKT 571 Week 5 Team Assignment Media Options
(Apple)

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• Purpose of Assignment
• The purpose of this assignment is to creatively
  illustrate traditional and new media options. An
  understanding of the target audience and
  effective communication for each is a desired
  outcome. It provides the Learning Team the
  opportunity to creatively illustrate traditional
  and new media options. An understanding of the
  target audience and effective communication for
  each is a desired outcome.

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MKT 571 Week 5 Team Assignment Media Options
(StarBucks)

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• Purpose of Assignment
• The purpose of this assignment is to creatively
  illustrate traditional and new media options. An
  understanding of the target audience and
  effective communication for each is a desired
  outcome. It provides the Learning Team the
  opportunity to creatively illustrate traditional
  and new media options. An understanding of the
  target audience and effective communication for
  each is a desired

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MKT 571 Week 6 Assignment Social, Ethical, and
Legal Implications (Nike)

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• Purpose of Assignment
• The purpose of this assignment is to help
  students think through the importance of social,
  legal, and ethical issues that may arise with
  their product or service and the implications of
  decisions made within those frameworks. It is
  designed to help the learners understand ethical
  and legal issues related to marketing practices.
  This knowledge helps to prevent such issues when
  developing the marketing strategies in their
  marketing plan. The executive overview of the
  marketing plan is not a summary and conclusion,
  but an overview of what the plan entails and what
  it does not address.
• Assignment Steps

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MKT 571 help Minds Online/newtonhelp.com